The Largest Community of Influencers in India
Introduction: The Audio Advantage in 2025 In 2025, as competition in the direct-to-consumer (D2C) space intensified, brands looked beyond social media and influencer marketing for deeper engagement. One powerful channel…
Introduction: Is Podcast Advertising Still Effective in 2025? Podcast advertising is far from fading. In fact, it’s thriving. With over 150 million monthly podcast listeners in India (Kantar, 2025), the…
In a world where attention spans are shrinking and mobile screens dominate eyeballs, when designing mobile advertising campaign strategies, one must not merely follow trends — but build on timeless…
Introduction: Why Native Advertising Still Works in 2025 In 2025, digital fatigue is real—but so is the rise of native advertising. Unlike banner ads that people instantly skip, native ads…
In a world where every click matters, startup marketing teams can no longer afford to experiment blindly. Investing in the right digital advertising tools can make the difference between a…
Introduction Native advertising continues to be one of the most powerful formats for driving brand affinity and high engagement, especially in a digital-first market like India. Whether you’re a D2C…
Introduction: Why Voice Search + Mobile Advertising Is the Future of 2025 Voice search and mobile advertising aren’t just buzzwords anymore. They are shaping how Indian users interact with brands…
Paid search advertising is one of the fastest ways to drive targeted traffic. But if not executed correctly, it can quickly burn through your budget. Most marketers unknowingly fall into…
Introduction: Why Influencer Pricing Matters in 2025 In India’s booming digital economy, one question dominates brand boardrooms: how much should brands pay influencers in India in 2025? As influencer marketing…
1. Introduction: Is Broadcast Advertising Dead or Just Evolving? Broadcast advertising has been the backbone of brand promotion in India for decades. From iconic jingles on the radio to memorable…