The Largest Community of Influencers in India
1. Introduction: Why Cold Lead Conversion Matters Many businesses struggle with leads that show initial interest but never convert. These cold leads are opportunities waiting to be captured. A focused…
Introduction In 2026, Performance Max conversion growth is no longer optional for brands—it’s essential. Google’s Performance Max (PMax) campaigns combine Search, Display, YouTube, Discover, and Gmail channels under one automated…
Coca-Cola has never had a demand problem. Yet search visibility quietly slipped as user behaviour evolved. People stopped typing brand names. Instead, they asked questions. They searched with intent, context,…
1. Introduction: Why Affiliate Marketing Automation Matters Affiliate marketing has changed completely in the last few years. Earlier, earning commissions meant constant posting, repeated link sharing, and daily follow-ups. That…
In a crowded online mattress market, proving real return on spend is rare but highly valuable. The story of Layla Sleep Sales Growth shows it can be done even on…
In early 2026, Airbnb proved something many brands still struggle to accept. Scale does not come from shouting louder. It comes from earning trust slowly. The Airbnb influencer campaign 2026…
1. Introduction Boots CTV ad performance has set a new standard in healthcare marketing. Their Online Doctor CTV ads achieved a remarkable 97% view completion rate, showcasing the power of…
Tesla never launched a campaign to go viral. Yet it crossed 500 million impressions organically. That contradiction is exactly what makes the Tesla viral marketing experiment worth studying. In India…
1. Introduction: Why Targeted Retail Marketing Matters Today Retail marketing has shifted from mass promotions to precision-driven experiences. Shoppers no longer respond to generic discounts or repetitive signage. They expect…
Zara has set the benchmark in fast fashion marketing with its agile, data-driven approach. At the heart of its success lies a carefully crafted Zara performance marketing strategy, combining trend…