Amazon Sponsored Display Ads Explained for Indian Sellers
1. Why Amazon Display Ads India Matter for Today’s Sellers Selling on Amazon in India has become far more competitive than it was even two years ago. Categories are crowded,…
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Common Amazon Ads Mistakes That Waste Budget
₹5 lakh a month on Amazon ads. Impressions look healthy. Clicks keep coming. Yet profits stay flat. This reality plays out daily across Indian seller accounts. The issue is rarely…
Amazon Sponsored Products Ads: A Beginner’s Guide
Introduction: Why Amazon Sponsored Products Matter Amazon Sponsored Products Ads are a key tool for brands looking to increase visibility and sales on the platform. These ads appear in search…
Amazon Ad Types Explained: Sponsored, Brand, Display
Amazon advertising ad types are essential for brands to maximize visibility, drive conversions, and grow sales on one of the world’s largest e-commerce platforms. Whether you are a small seller…
When Should Brands Invest in Influencer Marketing for Growth?
In India’s fast-moving digital economy, teams keep asking when should brands invest in influencer marketing because attention has become expensive and trust has become rare. Paid ads still work, yet…
Using Video Ads on Amazon to Improve Click-Through Rate
1. Why Amazon Video Ads CTR Matters for Indian Brands Amazon is no longer just a marketplace. It is a discovery engine. Indian shoppers scroll fast and compare aggressively. Therefore,…
Amazon Ads vs External Traffic: What Converts Better
When selling on Amazon, brands often face a common dilemma: should they focus on Amazon ad conversion rates or invest in external traffic? Amazon ads target active buyers browsing the…
Why Customer Reviews Matter More Than Discounts
A flat 40% discount can get attention.One unanswered negative review can stop a purchase instantly. This is the reality Indian brands see every day across Amazon, Flipkart, Zomato, Nykaa, and…
Amazon DSP Explained: Is It Worth It for Your Brand
Amazon DSP is Amazon’s demand-side advertising platform that allows brands to buy programmatic ads using Amazon’s first-party shopper data. Unlike Sponsored Ads, it does not rely only on keywords. Instead,…
How Social Proof Drives Online Purchase Decisions
Before clicking “Buy Now,” most Indian shoppers scroll. Not to read brand promises or compare specifications, but to see what other people are saying. In India’s digital-first economy, buying decisions…