From Coquette Core to Mob Wife: 5 Trending Aesthetics
Introduction Fashion has always been more than fabric, it’s identity, confidence, and storytelling rolled into one. But in 2025, the way Gen Z expresses themselves has transformed fashion into a…
The Largest Community of Influencers in India
Introduction Fashion has always been more than fabric, it’s identity, confidence, and storytelling rolled into one. But in 2025, the way Gen Z expresses themselves has transformed fashion into a…
Introduction AI is no longer a futuristic concept, it’s part of daily life for brands, creators, and tech enthusiasts. Yet, when most people think of OpenAI, the immediate question arises:…
Affordable fashion has reshaped how Indians think about shopping. Shoppers today want more than just low prices—they want clothes that look good, feel modern, and still leave money in their…
Introduction Have you ever paused to think about what it really means to “own” something online? In our everyday digital routines, scrolling Instagram, trading in-game skins, or even holding loyalty…
Introduction If you live in India, chances are your day begins and ends with WhatsApp. You wake up to family greetings, scan school messages, check work groups, and by evening…
1. Introduction: Why Scalable Influencer Marketing Matters in 2025 Influencer marketing in India has shifted dramatically. It’s no longer a side experiment; it’s now a core growth engine for brands.…
Introduction: Why Hyper Personalisation Matters in Influencer Marketing Influencer marketing in India has evolved at an incredible pace. What started as collaborations with a handful of famous Instagram influencers has…
Introduction Corporate Social Responsibility (CSR) in 2025 isn’t just a checkbox anymore. It has shifted from being a compliance requirement to a strategic lever that shapes brand identity, fosters consumer…
In today’s fast-paced digital landscape, hyper personalisation isn’t just a buzzword—it’s a strategic necessity. For Indian brands, especially in the e-commerce and D2C sectors, it means tailoring marketing, product recommendations,…
Introduction Digital marketing in India has entered a new era in 2025, one where cookie-cutter campaigns barely make a dent. Consumers scroll past impersonal ads, they crave authenticity, relatability, and…