The Largest Community of Influencers in India
Introduction The fashion industry is more competitive than ever. Startups often struggle to make their mark while competing against established brands with big marketing budgets. Traditional advertising alone rarely captures…
Introduction Have you ever scrolled endlessly through Instagram Reels, YouTube videos, or even LinkedIn updates and suddenly paused because one image just grabbed your attention? That tiny image that makes…
Social media has become the heartbeat of modern commerce. In 2025, it’s not just a marketing add-on—it’s where real buying decisions happen. From Instagram reels that spark impulse buys to…
Introduction: The Power of B2B UGC Strategy B2B marketing is evolving fast, and companies that rely solely on polished campaigns are missing out. Today, user-generated content (UGC) has emerged as…
Introduction Starting a business is exciting, but getting noticed is the real challenge. Most startups work with tight budgets, makingtraditional advertisingoften impractical. This is where influencer marketing packages for startups…
In today’s competitive digital landscape, influencer marketing is no longer just an option—it’s a necessity for brands aiming to reach engaged audiences. However, one of the biggest challenges marketers face…
Introduction In the bustling Indian home décor market, where choices are abundant and trust is paramount, brands are increasingly turning to user-generated content (UGC) to bridge the authenticity gap. A…
Introduction In India’s fast-evolving digital landscape, food brands are increasingly relying on a viral UGC ads strategy to reach audiences authentically. Unlike traditional advertising, user-generated content (UGC) reflects real customer…
Introduction: Lenskart and the Rise of Influencer Marketing in India Over the last decade, India’s D2C market has witnessed a dramatic shift. Brands like Lenskart are no longer just selling…
Introduction: How boAt Marketing Strategy Changed the Game When it comes to India’s lifestyle brands, boAt marketing strategy stands out as a masterclass in connecting with youth. Since its launch…