Top 5 Campaigns Barkha Singh Has Collaborated On
Introduction Social media in India has grown into something far bigger than just a space to share selfies and travel stories. It has become a stage where entertainment, lifestyle, and…
brand
Case Study: Partnering with Top Tech Creators Boosted Sales
In the ever-evolving digital landscape, partnering with tech creators has emerged as a game-changing strategy for brands aiming to enhance visibility, build trust, and drive sales. This approach has proven…
Influencer campaigns drove over 10% sales growth quickly
Introduction In India’s booming social media ecosystem, the noise is relentless. Identifying campaigns that genuinely move the needle is no longer optional, it’s survival. Influencer Campaigns that Delivered 10%+ Sales…
Startup Scaled Product Discovery Using Hobo.Video’s Network
Introduction For early-stage startups, standing out in a crowded market often feels like chasing a moving target. Startup Scaled Product Discovery Using Hobo.Video’s Creator Network illustrates how a fledgling Indian…
AI in Influencer Marketing: Myths vs. Reality
The world of influencer marketing is changing fast, and one of the biggest forces behind this change is Artificial Intelligence in Influencer Marketing. Many marketers in India and abroad are…
Indian brands boost customer engagement with creator content
Introduction In today’s digital-first world, Indian brands are no longer relying solely on flashy ads or traditional campaigns. Instead, they are leaning into creator content, which has completely transformed the…
How Hobo.Video Uses AI to Optimize Influencer Campaigns
Introduction In today’s chaotic digital market, brands in India are scrambling for any advantage. That’s why Hobo.Video uses AI to optimize influencer campaigns and it’s not just a buzzword. From…
Social Media Ads vs. Google Ads: Which Is Better for Your Startup?
Introduction For startups in India, every marketing rupee carries weight. Deciding between social media ads and Google Ads isn’t just a choice about visibility; it’s about stretching your budget to…
7 Ways AI Can Supercharge Your Marketing Strategy
Introduction Artificial intelligence isn’t some distant, sci-fi idea anymore it’s shaking up marketing right here, right now. For Indian brands trying to cut through the digital noise, grasping ways AI…
5 Key Differences Between GRP & CPM Every Founder Must Know
Introduction: Why Founders Must Understand Key Differences Between GRP & CPM Advertising isn’t what it used to be. Today, founders need more than instinct they need clarity. Grasping the key…