Social Media Ad Budgeting: A Guide for Startup Founders
Introduction If you’re running a startup in India, you know how tight every rupee can be. Spending too much on ads can quickly drain your runway. Spending too little, and…
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How Hobo.Video Uses Twitter Historical Data for Influencer Targeting
1. Introduction to Twitter Historical Data for Influencer Targeting Twitter has transformed into a digital goldmine for marketers. Millions of tweets are shared daily, creating vast amounts of data about…
GRP vs. Reach & Impressions: What’s the Difference?
Introduction: Why Understanding GRP vs. Reach & Impressions Is Essential Advertising today is a battlefield where precision matters more than ever. Brands can’t survive on vanity metrics alone. Understanding GRP…
Case Study: How We Scaled a Campaign Using Social Ads
Introduction Launching a campaign in India’s digital space today is like navigating a stormy sea. Platforms such as Instagram, Facebook, YouTube, X (Twitter), and LinkedIn constantly shift their algorithms, often…
What Is a GRP & Why It Matters for Your Ad Campaign
Introduction: Understanding GRP and Its Importance Advertising is no longer just about putting content out and hoping someone notices it. Today, understanding What Is a Gross rating point is a…
What Is Twitter Historical Data & How Marketers Can Use It
Twitter has grown into one of the most influential platforms for conversations, trends, and public debates. Marketers, brands, and influencers rely on it to track audience insights, trends, and engagement…
What Are LSI Keywords & Why Startups Must Use Them
Introduction Let’s be honest, getting noticed online is tougher than ever. Startups in India are competing against millions of blogs, videos, and posts published every single day. Just repeating your…
5 Common LSI Keyword Mistakes Marketers Must Avoid
Introduction: Why Understanding LSI Keyword Mistakes is Crucial for Marketers Even experienced marketers stumble with LSI keywords, often without realizing it. Identifying the Common LSI Keyword Mistakes Marketers Must Avoid…
Unlocking the Power of Twitter Advanced Search for Brand Insights
Twitter has evolved into one of the most powerful platforms for brands, marketers, and influencers who want to understand audience behavior. With millions of conversations happening every second, it can…
Case Study: Using Multi-Platform Influencer Strategy to Boost Cross-Channel Engagement
Introduction If you’ve ever wondered why some brands seem to pop up everywhere on your Instagram feed, a YouTube tutorial, maybe even in a quick Moj scroll, it’s no accident.…