The Largest Community of Influencers in India
1. Introduction: The Power of Regional Influence in India’s Beauty Landscape India’s beauty industry is rapidly evolving, and one surprising yet powerful catalyst behind this growth is the rise of…
Introduction: Why Brands Still Invest in Broadcast Advertising Despite the boom of digital ads, broadcast advertising still drives mass impact in India. Whether it’s a 30-second TV spot during IPL…
India’s digital advertising ecosystem is evolving at a breakneck speed. At the core of this transformation lies one of the most powerful tools in modern advertising — Programmatic Ad Campaigns…
1. Introduction: Why Brands Are Racing Towards UGC User-generated content (UGC) has quietly transformed from a trendy idea into a full-scale brand strategy. In today’s fast-paced digital world, brands that…
Introduction: A Wake-Up Call for D2C Founders in 2025 If you’re building a D2C brand in India, here’s a truth bomb: 72% of D2C founders say UGC helped cut CAC…
Introduction: The Celebrity Endorsement Dilemma in India In India, celebrity endorsements have long been a cornerstone of brand marketing. From Amitabh Bachchan to Virat Kohli, stars have sold everything from…
1. Introduction: The Rising Tug-of-War in Digital Advertising In 2025, digital marketing is experiencing a major shift. Brands are debating one crucial question more than ever before—UGC or Influencer Ads?…
Introduction: The Rise of Programmatic in India In 2025, programmatic advertising is no longer an emerging trend—it’s the backbone of digital ad strategy. Every modern brand, from startups to legacy…
1. Introduction to Formats for Programmatic Campaigns Programmatic advertising has taken digital marketing to the next level. At its core lies the use of intelligent ad formats that ensure your…
Introduction In 2025, brands are rewriting the rulebook on how to make ads that don’t just catch eyes but drive real results. Among all ad formats, programmatic advertising has emerged…