PR Agency vs In-House PR: Which is Better?
Public relations is no longer just a support function for brands; it’s now a core driver of reputation, visibility, and customer trust. In today’s competitive Indian market, companies — whether…
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How a PR Agency Shapes Public Perception
Public perception can make or break a brand. In today’s digital-first world, where opinions travel faster than news itself, how a company is perceived often matters more than what it…
How AI is Changing the Future of Ad Shoots
Introduction In recent years, artificial intelligence has started transforming every part of the marketing landscape — and ad shoots are no exception. Today, AI is changing the future of ad…
Top 5 Brand Deals by Gaurav Taneja
Introduction When it comes to influencer marketing in India, few names resonate as powerfully as Gaurav Taneja. Known widely as “Flying Beast”, Gaurav has grown into one of the most…
5 Ad Shoot Case Studies That Went Viral
Introduction: How a Single Ad Can Change Everything Advertising isn’t just about selling products anymore — it’s about creating moments people can’t stop talking about. In the last decade, we’ve…
Ad Shoot Guide: How to Plan a Campaign Like a Pro
Introduction Planning an ad campaign is no small task. Whether you’re a brand manager or a budding influencer, knowing how to plan a campaign like a pro can make all…
10 Tools to Simplify the Marketing Planning Process
Introduction Marketing planning can be complex and time-consuming, especially when managing multiple campaigns, teams, and deadlines. That’s why using the right tools is essential. In this article, we will explore…
What is a PR Agency? Complete Beginner’s Guide
If you’ve ever wondered what is a PR agency and how it shapes the reputation of brands and individuals, you’re in the right place. Public relations (PR) agencies play a…
Creative Barter Influencer Campaign Examples
Introduction In today’s fast-evolving digital marketing landscape, brands are constantly seeking innovative ways to connect with audiences. One powerful and cost-effective approach gaining immense traction is creative barter influencer campaigns.…
Why Brands Love Working with Dil Se Foodie
When it comes to influencer marketing in India, why brands love Dil Se Foodie by Karan Dua is a topic worth exploring deeply. Karan Dua, the face behind Dil Se…