Key Metrics Brands Use in Influencer Campaigns
Influencer marketing in India is no longer an optional strategy; it’s now an essential tool in a brand’s digital growth toolkit. But as brands invest more in creators and user-generated…
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Survey Says: 72% of Shopify Stores Now Use UGC Creators
Introduction: UGC Is the New Shopify Gold In a dynamic shift that is transforming ecommerce marketing strategies, a new survey reveals that 72% of Shopify stores now use UGC creators…
GoodFirms Interview: Vishal Sharijay on Hobo.Video
Introduction: A Game-Changer for the Creator Economy The GoodFirms Interview: Vishal Sharijay on Hobo.Video’s Creator-Led Disruption opens a window into the future of influencer marketing in India. With UGC videos…
13 Best Conversion Rate Optimization Tools for D2C Brands (2025)
In the fast-moving world of Direct-to-Consumer (D2C) brands, conversion rate optimization tools are the unsung heroes behind every successful campaign. While digital advertising gets the credit for drawing traffic, it’s…
Hobo.Video 2025 Creator Index: Top Performing Influencers
Introduction Influencer marketing in India is no longer just about follower counts. It’s about engagement, industry relevance, and ROI. That’s exactly what the Hobo.Video 2025 Creator Index: Top Influencers by…
13 Best Twitter Analytics Tools for Brands in 2025
In 2025, Twitter remains a dominant social media platform for real-time engagement, trending conversations, and brand interactions. To fully leverage its potential, brands must rely on effective Twitter Analytics Tools…
Inside 5 Viral PPC Campaigns That Converted Creators into Buyers
Introduction Pay-per-click advertising has seen a tremendous evolution in recent years—especially when targeting creators and influencers. Today, creator-focused PPC campaigns are no longer just about impressions or clicks; they are…
What D2C Brands Can Learn from Labubu’s Celebrity FOMO
Introduction: The Buzz Around Labubu and What It Means for D2C Brands In today’s hyper-social world, FOMO (Fear of Missing Out) is more than just a feeling — it’s a…
72% of D2C Founders Say UGC Helped Cut CAC: Here’s How
Introduction: Why D2C Brands Are Obsessed with UGC in 2025 User-generated content (UGC) has become a game-changer for Indian D2C startups. According to a 2025 survey by LocalCircles, 72% of…
Free vs Paid CRO Tools: Which Ones Actually Work?
Introduction: Why CRO Tools Matter in 2025 Conversion Rate Optimization (CRO) tools are vital for every business that wants to scale—whether you’re a startup, an ecommerce store, or a marketer.…