The Largest Community of Influencers in India
1. Understanding the Email Marketing Landscape in 2025 The digital marketing world has drastically evolved. In India and globally, email marketing remains one of the most cost-effective channels, delivering an…
Introduction: Why ABM Success Metrics Matter More Than Ever in 2025 Account-Based Marketing (ABM) has evolved into a cornerstone of modern B2B marketing. But in 2025, it’s not just about…
1. Introduction: Why Storytelling Is the Soul of B2B Case Studies Storytelling isn’t just a tool for entertainment anymore. In today’s B2B world, storytelling has evolved into a strategic weapon.…
1. Introduction: The Indian App That Gets It Right In a country buzzing with digital activity, Swiggy’s app notification system has quietly emerged as one of the smartest tools in…
1. Introduction: Why Swiggy’s Marketing Strategy Matters for D2C Brands In India’s buzzing food-tech space, Swiggy’s marketing strategy stands out as a powerful case study for D2C founders. From their…
1. Introduction: The Evolution of Luxury Marketing in India Luxury marketing has never been more dynamic than it is in 2025. In India, this niche segment has matured into an…
1. Introduction: What Are Smart Ambush Campaigns? Smart Ambush Campaigns are creative, cost-effective marketing tactics where a brand cleverly associates itself with a high-visibility event without official sponsorship. Unlike traditional…
Customer acquisition costs (CAC) have always been a pain point for e-commerce brands. Especially in the highly competitive Indian ecommerce space, brands often burn through budgets without getting equivalent returns.…
1. Introduction: The Rise of Smarter Email Marketing Tools in India Email marketing has always been a lifeline for startups trying to stretch every rupee. But as Indian startups grow…
1. Introduction: Understanding the Buzz Around Ambush Marketing In the ever-competitive landscape of branding and marketing, companies constantly look for new ways to capture attention. One such unconventional tactic is…