The Largest Community of Influencers in India
In India’s hyper-competitive D2C food space, Licious’ Regional Influencer Campaign stands out as a masterclass in turning local trust into measurable sales. Licious’ Regional Influencer Campaign leveraged creators across cities,…
User-Generated Content Marketing has transformed the way brands connect with audiences in India and across the globe. No longer are consumers passive recipients of advertising—they are now active storytellers, sharing…
Introduction In India’s buzzing D2C (Direct-to-Consumer) ecosystem, one name that consistently rings loud and clear is Noise. What started as a modest brand selling smartphone accessories has grown into one…
Celebrity influencer brand collaborations have reshaped India’s marketing landscape. From Bollywood icons and cricket stars to homegrown digital creators, these partnerships are driving one of the biggest shifts in consumer…
In India’s rapidly evolving D2C landscape, few stories feel as alive and electric as BoAt’s. What started as a scrappy audio startup selling earphones has now become a billion-dollar symbol…
Introduction When Fogg entered the Indian deodorant market, it faced fierce competition from established giants like Axe, Wild Stone, and Nivea. Yet, in less than a decade, the brand became…
Introduction – Why Micro-Creators Mattered for Mamaearth From the moment its founders launched Mamaearth, the brand sought to challenge the status quo in the crowded Indian personal-care market. They knew…
Brands today live or die by the conversations happening around their products online. Real customer feedback marketing isn’t just a buzzword—it’s the lifeline that separates brands people trust from those…
1. Introduction: How Canva Became a Global Design Powerhouse Canva content marketing strategy is a striking example of turning simplicity into global influence. Since launching in 2013 in Australia, Canva…
Airbnb didn’t just disrupt travel; it reinvented the emotional core of it. What once was an industry built on glossy ads and star ratings now thrives on human stories. The…