Who Is Barkha Singh? Top Facts Every Marketer Should Know
Introduction Social media has flipped the way celebrities and influencers engage with fans. Once upon a time, the only way to see your favorite star was in a cinema hall…
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The Ultimate Influencer Outreach Checklist for Indian Brands
Introduction Influencer marketing isn’t just a trend it’s one of the strongest ways to grow your brand in today’s digital-first India. If you’re a brand aiming to connect with real…
Influencer campaigns drove over 10% sales growth quickly
Introduction In India’s booming social media ecosystem, the noise is relentless. Identifying campaigns that genuinely move the needle is no longer optional, it’s survival. Influencer Campaigns that Delivered 10%+ Sales…
Startup Scaled Product Discovery Using Hobo.Video’s Network
Introduction For early-stage startups, standing out in a crowded market often feels like chasing a moving target. Startup Scaled Product Discovery Using Hobo.Video’s Creator Network illustrates how a fledgling Indian…
Hobo.Video Measured GRP Impact on Influencer Campaigns
Influencer marketing in India has shifted dramatically in the past few years. Brands no longer gamble on assumptions; instead, they rely on hard data. Hobo.Video Measured GRP Impact on Influencer…
Top 10 Social Media Advertising Trends to Watch in 2025
Introduction Social media has evolved into the heartbeat of the digital landscape. shaping the very fabric of modern marketing. Whether it’s a fledgling startup in Bengaluru trying to make its…
Influencer marketing performance from 100+ campaigns
Introduction Influencer marketing India has entered a new era. Brands can no longer rely on guesswork or flashy ads. Real data from 100+ campaigns in India now drives decisions, from…
Indian brands boost customer engagement with creator content
Introduction In today’s digital-first world, Indian brands are no longer relying solely on flashy ads or traditional campaigns. Instead, they are leaning into creator content, which has completely transformed the…
Top 5 Metrics That Define Influencer Campaign Success in 2025
Influencer marketing in India has surged like never before. As brands scramble to make their mark in a crowded digital space, grasping the metrics that define influencer campaign success in…
How Hobo.Video Uses AI to Optimize Influencer Campaigns
Introduction In today’s chaotic digital market, brands in India are scrambling for any advantage. That’s why Hobo.Video uses AI to optimize influencer campaigns and it’s not just a buzzword. From…