What Is Influencer Seeding? Complete Guide
Introduction – The Growing Buzz Around Influencer Seeding in 2025 If you’ve been anywhere near the influencer marketing scene in India lately, you’ve probably heard the phrase influencer seeding being…
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What Is Market Mix Modelling? Beginner’s Guide
Understanding how different marketing channels contribute to sales is one of the biggest challenges for brands today. With so many online and offline touchpoints—from TV ads and social media campaigns…
Measuring ROI in Social Media Campaigns
Introduction Social media isn’t just a marketing fad anymore—it’s the lifeline of modern business in India. Yet, many brands still struggle with ROI in Social Media Campaigns. Money is poured…
How CRM Software Improves Customer Retention
Introduction In the fierce world of business, keeping customers around has become a tricky art. Companies are beginning to realize that gaining a new customer costs almost five times more…
Short Video Marketing Trends Report 2025
Introduction Short-form videos are no longer a novelty they’ve become the pulse of India’s digital world. Brands chasing short video marketing trends must move fast. Platforms like Instagram Reels, YouTube…
50 Short Instagram Captions That Boost Engagement
1.Introduction – Why Short Instagram Captions Work in 2025 Short Instagram Captions can stop a thumb mid-scroll, light up the comments section, and send your content ricocheting across timelines you’ve…
Regional Language Influencer Marketing Report 2025
Introduction India’s digital landscape is shifting, and regional language influencer marketing is at the forefront of this change. Brands can no longer depend solely on English campaigns. Audiences increasingly expect…
The Future of Product Placement Advertising — Industry Trend
Introduction Media is evolving faster than ever, and with it, the way brands reach audiences is transforming. The future of product placement advertising is far more than simply spotting a…
What Is Product Placement in Advertising?
Introduction In a crowded market where consumers scroll past traditional ads, brands must find ways to integrate themselves naturally into content. Product placement in advertising is one of the most…
Market Mix Modelling vs. Attribution Modelling — Comparison
Introduction In the rapidly evolving marketing landscape of India, brands are constantly asking: Market Mix Modelling vs. Attribution Modelling — which provides clearer insights? This question isn’t just academic—it can…