How Content-Led E-Commerce Is Driving the Growth of Influencer Marketing
Today, shopping is not just about going to a store. Many people buy things online, and this is called e-commerce. But how do people decide what to buy? That’s where…
influencer marketing
How Haldirams uses like Hobo.Video, Influencer Marketing Platform with Managed Services for Influencer Visit to their Restaurants
Haldirams is a well-known brand that makes delicious Indian snacks and has many restaurants. But how does Haldiram make sure so many people visit their restaurants? They use something called…
Flipkart Influencer Marketing Campaign Strategy for vivo’s Latest Phone Launch
Flipkart, one of India’s biggest online shopping platforms, teamed up with influencers to help launch the latest Vivo phone. This influencer marketing campaign was a big hit because it used…
The Rising Influence of AI and Influencer Marketing in Shaping the Future of Advertising
Advertising is changing, and two powerful things are making it better: AI (Artificial Intelligence) and Influencer Marketing. Today, we’ll learn how these two amazing tools work together to shape the…
Case Study: How McDonald’s Influencer Marketing Strategy Acquired 22.6K New Users
McDonald’s is one of the biggest and most loved fast-food brands in the world. Recently, they used a smart influencer marketing strategy to get 22.6K new users! Today, we’ll explore…
FMCG Sector Leads the Way in Influencer Marketing: Key Insights from Dentsu India
The Fast-Moving Consumer Goods (FMCG) sector is leading the way in influencer marketing! Brands use influencer marketing to tell more people about their products. You might have seen influencers talk…
The Role of Influencers and Content in Building Strong Brands
Influencer marketing is changing the way brands connect with us. When you hear your favorite YouTuber talk about a new toy or see a popular Instagrammer wearing cool clothes, you’re…
10 Lakh Creators to Engage in Campaigns Over the Next 2 Years
Influencer marketing is growing every day! Over the next two years, around 10 lakh creators (that’s 1 million!) will take part in campaigns to help brands share their stories. These…
Influencer Marketing Trends: Projected Growth to $2.8 – 3.5 Billion by 2028
Influencer marketing is growing fast, and it’s changing the way we see ads and learn about products. By 2028, experts say that influencer marketing will be worth about $2.8 to…
ASCI CEO Calls for Disclosure from LinkedIn Influencers on Paid Advertisements
Today, many people use social media to share their thoughts and experiences. One popular platform is LinkedIn, where influencers and creators connect with their followers. However, an important topic has…