The Deinfluencer Trend: What Indian Brands Can Learn and Implement
Have you heard about the deinfluencer trend? It’s something exciting happening in the world of social media! This trend encourages people to buy less and think more about what they…
influencer marketing
A Deep Dive into the Changing Landscape of Influencer Marketing
Influencer marketing has become very popular in today’s world. Many people look up to influencers, just like they look up to their favorite superheroes. But as more people become influencers,…
How Content-Led E-Commerce Is Driving the Growth of Influencer Marketing
Today, shopping is not just about going to a store. Many people buy things online, and this is called e-commerce. But how do people decide what to buy? That’s where…
How Haldirams uses like Hobo.Video, Influencer Marketing Platform with Managed Services for Influencer Visit to their Restaurants
Haldirams is a well-known brand that makes delicious Indian snacks and has many restaurants. But how does Haldiram make sure so many people visit their restaurants? They use something called…
Flipkart Influencer Marketing Campaign Strategy for vivo’s Latest Phone Launch
Flipkart, one of India’s biggest online shopping platforms, teamed up with influencers to help launch the latest Vivo phone. This influencer marketing campaign was a big hit because it used…
The Rising Influence of AI and Influencer Marketing in Shaping the Future of Advertising
Advertising is changing, and two powerful things are making it better: AI (Artificial Intelligence) and Influencer Marketing. Today, we’ll learn how these two amazing tools work together to shape the…
Case Study: How McDonald’s Influencer Marketing Strategy Acquired 22.6K New Users
McDonald’s is one of the biggest and most loved fast-food brands in the world. Recently, they used a smart influencer marketing strategy to get 22.6K new users! Today, we’ll explore…
FMCG Sector Leads the Way in Influencer Marketing: Key Insights from Dentsu India
The Fast-Moving Consumer Goods (FMCG) sector is leading the way in influencer marketing! Brands use influencer marketing to tell more people about their products. You might have seen influencers talk…
The Role of Influencers and Content in Building Strong Brands
Influencer marketing is changing the way brands connect with us. When you hear your favorite YouTuber talk about a new toy or see a popular Instagrammer wearing cool clothes, you’re…
10 Lakh Creators to Engage in Campaigns Over the Next 2 Years
Influencer marketing is growing every day! Over the next two years, around 10 lakh creators (that’s 1 million!) will take part in campaigns to help brands share their stories. These…