The Role of Influencers and Content in Building Strong Brands
Influencer marketing is changing the way brands connect with us. When you hear your favorite YouTuber talk about a new toy or see a popular Instagrammer wearing cool clothes, you’re…
influencer marketing
10 Lakh Creators to Engage in Campaigns Over the Next 2 Years
Influencer marketing is growing every day! Over the next two years, around 10 lakh creators (that’s 1 million!) will take part in campaigns to help brands share their stories. These…
Influencer Marketing Trends: Projected Growth to $2.8 – 3.5 Billion by 2028
Influencer marketing is growing fast, and it’s changing the way we see ads and learn about products. By 2028, experts say that influencer marketing will be worth about $2.8 to…
ASCI CEO Calls for Disclosure from LinkedIn Influencers on Paid Advertisements
Today, many people use social media to share their thoughts and experiences. One popular platform is LinkedIn, where influencers and creators connect with their followers. However, an important topic has…
The Growing Trend of Brands Investing in Regional Influencers: A Look Ahead to 2024
In recent years, we have seen a big change in how brands advertise their products. One exciting trend is that many brands are now investing in regional influencers. These are…
Surge in Influencer Marketing Violations: Experts Share Strategies
Influencer marketing has become very popular in recent years. It is a way for brands to reach more people by working with social media influencers. These influencers can be creators…
How Lay’s Revived Its Original Magic Masala Flavor Through Strategic Influencer Collaboration
Lay’s is a well-known brand that makes tasty potato chips. One of their most popular flavors is Magic Masala. This flavor has a special mix of spices that many people…
Bank of America Places Two Bankers in India on Suspension: Trending
Bank of America, one of the biggest banks in the world, has made a significant decision. They placed two bankers in India on suspension. This decision raised a lot of…
Kannada Celebrities Call Out Influencer for Disrespectful Comments About Bengaluru in Viral Video
Recently, an influencer shared some comments about Bengaluru that many people felt were quite disrespectful. As the video quickly went viral, it sparked a strong reaction from the community. Several…
Abhishek Banerjee Criticizes the Trend of Prioritizing Influencers Over Actors Due to Instagram Followers for Stree 2 Casting
Abhishek Banerjee, a talented actor, recently shared his thoughts about a new trend in the entertainment industry. He feels that casting directors are now focusing more on influencers with many…