The Largest Community of Influencers in India
Introduction Zomato’s Word of Mouth Playbook isn’t just marketing, it’s a masterclass in cultural relevance, community power, and quirky authenticity. For Indian startup founders, it offers more than inspiration. It’s…
Introduction Why LinkedIn Influencers Matter in Today’s Marketing Landscape LinkedIn has evolved beyond a professional networking platform. It is now a thriving ecosystem for LinkedIn influencer marketing, especially for B2B…
Introduction: When Hunger Found Its Voice In 2019, Swiggy turned a simple idea into a digital juggernaut. Their now-iconic campaign, Swiggy’s #VoiceOfHunger, broke the internet and redefined UGC in India.…
Introduction: The Whitepaper Problem In the B2B world, whitepapers have long been the holy grail of content marketing. They reflect expertise, convey complex ideas, and establish authority. But here’s the…
1. Introduction: Why Swiggy’s Marketing Strategy Matters for D2C Brands In India’s buzzing food-tech space, Swiggy’s marketing strategy stands out as a powerful case study for D2C founders. From their…
1. Introduction: The Rise of Young Entrepreneurs in India India’s business landscape is undergoing a powerful transformation, led by a vibrant wave of youthful innovation. The young entrepreneurs in India…
1. Introduction: Why LinkedIn Is the New Hub for UGC LinkedIn isn’t just a job portal anymore; it’s a powerful storytelling platform. Especially for Indian brands, it’s become a playground…
Introduction In the fast-moving, ultra-competitive fashion industry, staying ahead of the curve is no longer optional. It’s a necessity. For every clothing brand founder, building a sustainable and profitable label…
Introduction Choosing the right small business idea in 2025 can feel overwhelming, especially when your budget is limited. But here’s the good news: With as little as ₹10,000, you can…
B2B marketing is evolving rapidly, and one trend stands out in 2025: the power of storytelling for B2B brands. It’s no longer just about features or cost-saving benefits. It’s about…