The ROI of UGC Ads vs Branded Ads: Data You Can’t Ignore
In today’s digital-first economy, brands in India and across the globe are spending more than ever on online advertising. But the real question is this: where should this money go…
The Largest Community of Influencers in India
In today’s digital-first economy, brands in India and across the globe are spending more than ever on online advertising. But the real question is this: where should this money go…
In today’s digital age, health and wellness brands are increasingly turning to user-generated content (UGC) to build trust, authenticity, and community engagement. According toWisernotify, over 65% of Indian consumers aged…
In the evolving landscape of Indian e-commerce, brands are increasingly turning to user-generated content (UGC) to enhance their marketing strategies. According toEveryoneSocial,displaying UGC on product pages can increase conversion rates…
User-generated content (UGC) has become the heartbeat of digital conversations. It is not just a trend but the foundation of modern marketing. Whether it is a customer sharing a product…
In today’s fast-evolving digital landscape, AI and UGC trends are reshaping how brands engage with consumers. The fusion of artificial intelligence marketing tools with user-generated content marketing is creating powerful…
1. Introduction: Why Brands Are Racing Towards UGC User-generated content (UGC) has quietly transformed from a trendy idea into a full-scale brand strategy. In today’s fast-paced digital world, brands that…
1. Introduction: The Rising Tug-of-War in Digital Advertising In 2025, digital marketing is experiencing a major shift. Brands are debating one crucial question more than ever before—UGC or Influencer Ads?…
1. Introduction: The Human Touch in a Robotic World In today’s fast-evolving digital landscape, brands are increasingly turning to artificial intelligence (AI) to automate their marketing efforts. From AI-generated emails…
1. Introduction: Why Amazon Storefronts Must Evolve in 2025 In India’s thriving eCommerce ecosystem, Amazon storefronts are more than just digital shelves—they’re brand hubs. With rising customer expectations, the way…
Introduction Mumbai’s D2C founders are no longer playing it safe. In 2025, performance marketing is maturing, but so is competition. Traditional SEO alone won’t cut it. What founders really need…