When it comes to food inspiration, recipes, and restaurant recommendations, India’s food influencers are leading the way. Their content not only showcases a variety of dishes but also brings viewers closer to India’s culinary diversity. Brands can greatly benefit by collaborating with these influencers, reaching a wider audience in creative ways. Here, we cover the Top 15 Food Influencers in India who are making waves in the food industry and provide tips for Successful influencers Collaborations with them.
Why Follow Food Influencers in India?
Indian food influencers play an essential role in exploring and promoting the country’s rich and diverse culinary heritage. Their creative content connects food lovers and allows them to discover new cuisines, techniques, and flavors. For brands, collaborations with these influencers can provide significant advantages. Food influencers build credibility, engage audiences, and help brands reach the right target market through authentic, personalized content.
Top 15 Food Influencers in India
1. Chahat Anand
Chahat Anand identifies herself as a food influencer and food blogger on Instagram, as well as a digital creator. She holds a deep passion for two things: food and travel. In her quest to explore various locations, she samples diverse cuisines and shares her reviews on her Instagram handle. Although she is particularly active on Instagram, she also maintains a presence on other social media platforms such as YouTube and Facebook.
Chahat Anand has meticulously curated her Instagram highlights, which feature content related to YouTube 1, Gujrat, You Decide, Agra, Rajasthan, Mumbai, the keto diet, YouTube-2, Bangalore, reels, Goa, etc. This food Instagrammer has engaged in numerous paid partnership collaborations with brands like Cadbury Dairy Milk Silk and YouTube India, among others. However, the extent of her influence continues to expand, as she adeptly combines her interests to reach a broader audience.
2. SPOONS OF DILLI
The Instagram account known as SPOONS OF DILLI is managed by prominent food influencers in India: Aman and Surekha. They regard themselves as food influencers, digital creators and bloggers who share recipes crafted from the ground up (this is their unique approach) with their audience.
SPOONS OF DILLI has thoughtfully curated its Instagram highlights, which include categories such as The Studio, 3 Years, Work with Us, 2 Years, Lays India, Our 1st Q&A and 1 Year, among others. These distinguished food Instagrammers are also active collaborations on various other social media platforms, including Facebook and YouTube. However, their primary focus remains on Instagram, because that is where they engage most effectively with their followers.
3. Gaurav Wasan
Gaurav Wasan is among the premier food influencers on Instagram. He considers himself a food Instagrammer, a public figure and one of the most renowned food Instagrammers in India. He operates across various niches, which include travel, lifestyle and culinary influencers. Additionally, he has delivered a talk at TedX.
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Gaurav Wasan’s Instagram highlights encompass locations such as Jammu, Ajmer, Vaishno Devi and Amritsar, along with notable mentions like Priyanka Chopra Jonas. He has amassed over 1 million reels, showcasing Varanasi, Gwalior, Lucknow and Nagpur, among others. This foodie influencer primarily directs his attention towards street vendors and informal gig workers; however, he aims to ensure they receive the recognition they deserve. Although his content covers a wide array of topics, it remains deeply rooted in the stories of these individuals.
4. Aarti Madan
Aarti Madan is a versatile foodie influencer on Instagram, engaging in several domains such as food, home decor and spirituality. She identifies herself as a food Instagrammer, chef, content creator and foodie influencer. As a chef, she utilizes her Instagram platform to share a myriad of recipes and preparation techniques with an expanding audience base.
Aarti Madan frequently discusses topics such as Chai Lover (which is quite popular), the concept of happiness, home life (or Ghar ka khana), behind-the-scenes glimpses and personal reflections (Me and Mine). Additionally, she shares her Amazon finds, experiences in Bangalore and Vrat Special dishes. Although her content spans various themes—ranging from fun times and Indian sweets to plant love, sandwiches, snacks, lunch and dinner—she even caters to Maggi lovers and interacts with press/media. However, this diverse portfolio reflects her multifaceted approach to food culture.
5. Tarla Dalal
Tarla Dalal identifies herself as a prominent food influencer and one of the most renowned food Instagrammers. She has been honored with the Padmashree award for her contributions to the culinary arts. This esteemed food influencer on Instagram delights in preparing a diverse array of dishes and cuisines. She generously shares her insights and techniques with her followers.
Tarla Dalal has curated a variety of highlights on her Instagram profile, which encompass topics such as Reels, Thank You!, Desserts, YouTube Channel, Sandwiches, Sabjis and dals, Rotis, Drinks, Salads, Chinese recipes, South Indian cuisine, Food Articles, Rice dishes and Contests (among others). She is also active on multiple social media platforms, including Facebook and YouTube. However, her primary focus remains on engaging her audience through her culinary expertise and vibrant content.
6. Neha Deepak Shah
Neha Deepak Shah serves as an influential figure within the realm of gastronomy. She closely associates her identity with designations such as food Instagrammer and food blogger on Instagram. Her professional endeavors encompass a variety of roles (such as recipe curator, food explorer, food scientist, and restaurateur). Moreover, she has established her presence across several social media platforms, including Facebook and YouTube.
Neha Deepak Shah was a contestant on MasterChef season 4. This prominent food Instagrammer has curated highlights that include destinations like Dubai, Serbia, Thailand and various culinary delights, such as Kanji Vada, Dubai favorites, Sirka Pyaaz, Mithai Cake, Vegan Meringue, nachos chat, dal makhani and Brookies. However, her diverse portfolio reflects not just a passion for food but also a commitment to exploring culinary cultures around the world.
7. ROHIT MAVLE
Rohit Mavle who identifies himself as both a food Instagrammer and a foodie influencer operates within various niches: lifestyle, cuisine and travel. He also claims to be an actor and an engineer, showcasing his multifaceted interests. Active on multiple social media platforms, such as Facebook and YouTube, he has successfully carved out a significant online presence.
As one of the most renowned food Instagrammers in India, Rohit Mavle has curated highlights that discuss notable locations (including Almaty, Contour Island, Taj, Wayanad, Poothali, ATS, Heritage Village, Cape, Goa, Agonda Cottage, Shivneri Fort, Hyatt Pune, Forest Hills, Cordelia cruise and Fern Samali). However, this diverse range of content illustrates his passion for exploration and culinary experiences. Although he engages with a broad audience, his focus remains on delivering captivating and informative narratives about these destinations.
8. Shashikala Chaurasiya
Shashikala Chaurasiya is a gentle reminder of homemade food or ‘Ghar ka khana’. She identifies herself as a top food influencer on Instagram and food instagrammer. She is the founder of ‘Ammafoodbites’.
Shashikala Chaurasiya highlights consist of New recipes, josh, Traditional, Facebook, TikTok, Behind, Energetic, Sweet recipes, Snack, Paneer recipe, breakfast, Vrat Recipes, Holi recipes, Happy diwali, devotional, Fun, etc. Among all types of food influencers on Instagram she has carved out her segment for which her dedicated followers deeply admire her.
9. Foodies Food Court
Foodies Food Court consistently ranks at the top of the lists curated by food influencers. She is recognized as the premier food influencer in India and a prominent food blogger on Instagram. Originating from Bihar, she actively shares simple homemade recipes through her Instagram handle. This renowned food Instagrammer in India is celebrated for her exceptional recipes and presentation skills.
Foodies Food Court features various highlights that provide information about brands such as Rajdhani Foods, Keya, Everest, Emani, Sunrise ITC, SNAP!N, Smith & Jones, Ching’s Secret, Collaborations, Nestasia, Saffola, TOPS and Green Vibes, alongside topics like chai/Coffee and Motivation. However, the breadth of her content extends beyond just these brands, because she aims to inspire her audience. Although the array of options may seem overwhelming, this food enthusiast manages to present them with clarity and style.
10. Anu
Anu identifies herself as a prominent food influencer in India. Based in Chennai, she is an enthusiastic advocate for both food and travel which she passionately explores. As a foodie influencer, Anu delights in discovering new culinary experiences and recipes. She produces exclusively original content and collaborations with various food influencers on Instagram through her food-centric posts.
Anu’s highlights are filled with diverse experiences that encompass aesthetic elements, random musings, vibe checks and associations with platforms like Zomato. This includes a range of topics such as “Must Try,” “Mickey the Cat,” “Meta Creator,” and “That’s Me.” Additionally, she references brands and concepts like KPN, Award 2, Fabelle, highlights, Sugar Fix, Brownie House and random collaborations. Although she primarily engages on Instagram, she is also active on Facebook and YouTube (which further broadens her reach).
Conclusion
The Top 15 Food Influencers in India to Follow and Tips for Successful Influencers Collaborations highlight the immense potential of influencer marketing in the food industry. With these influencers, brands can build credibility: reach new audiences, and create authentic connections. Collaborating successfully requires careful planning (however), a focus on genuine content, and clear communication. Although this process may seem straightforward, it often demands significant effort because the right approach can yield substantial rewards.
About Hobo.Video
In the realm of influencer marketing for food and lifestyle brands, Hobo.Video stands out as an ideal partner for those aiming to expand within India’s dynamic digital landscape. Hobo, an AI-driven platform, facilitates connections and influencers collaborations between brands and influencers as well as user-generated content creators. Our extensive network encompasses influencers from diverse niches, including food, lifestyle, travel, and wellness. Hobo’s data-oriented methodology guarantees that brands align with the appropriate influencers to effectively engage targeted audiences, monitor campaign outcomes, and ultimately achieve optimal impact. However, this approach is not without its challenges; brands must remain adaptable because the digital environment is constantly evolving.
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Kunal