The business-to-business (B2B) landscape in India is going through a powerful transformation. With digital adoption, startup growth, and global expansion, businesses now rely on trusted voices to guide strategy, marketing, and innovation. These voices are none other than B2B influencers who shape opinions, drive trends, and inspire leaders. In this article, we explore the Top B2B Influencers in India whom every marketer should follow in 2025.

The Top B2B Influencers 2025 are not only thought leaders but also industry experts for B2B brands who use storytelling, market insights, and digital transformation expertise to help businesses grow. They are highly active on LinkedIn, YouTube, Twitter (X), and conferences, making them essential for networking and growth. Following them is not just about inspiration—it’s about gaining an edge in influencer marketing in the B2B sector.

1. Why Following Top B2B Influencers Matters in 2025

Influencers in the B2B world don’t just promote products; they shape strategies and unlock industry growth. According to a 2024 report byStatista, B2B influencer marketing budgets in India grew by 32% year-on-year, crossing the ₹900 crore mark. Businesses increasingly realize that authentic insights from experts outperform traditional advertising.

Top Business-to-Business Influencers drive thought leadership, highlight new technologies, and create networking opportunities. For Indian marketers, following these voices ensures staying ahead of digital transformation trends while understanding real-world applications.

2. Criteria for Selecting the Top B2B Influencers

2.1 Industry Impact

These influencers lead conversations in B2B marketing, digital transformation, SaaS, IT services, fintech, and more. They actively shape the future of industries with their insights. Their presence helps B2B brands stay competitive. They also influence policymaking and corporate direction, which impacts long-term growth. Following them ensures marketers stay aligned with shifting industry landscapes.

2.2 Audience Engagement

We assessed follower base, engagement rate, and ability to spark meaningful conversations on LinkedIn, YouTube, and other platforms. A strong influencer is not just famous but relevant. Their ability to reply to comments, host Q&A sessions, and share authentic experiences makes them trustworthy. This two-way engagement helps build a genuine community around business growth.

2.3 Authority and Trust

Influencers chosen are respected for their authenticity, strategic inputs, and guidance. In the influencer marketing India ecosystem, trust matters more than numbers. Many of them are published authors, keynote speakers, or media voices shaping business perception. Their long-term consistency has positioned them as reliable advisors in the B2B sector.

2.4 Thought Leadership

We looked for B2B marketing thought leaders who regularly share research-backed content, participate in panels, and publish articles that add value to businesses. They not only forecast trends but also provide actionable insights for marketers. Their leadership encourages collaborations, mentorship, and knowledge sharing within the Indian business ecosystem.

3. Top 15 B2B Influencers in India Every Marketer Should Follow

Below is the list of Top B2B Influencers in India for 2025. Each has unique strengths, but all are united by their impact on B2B growth and digital innovation.

3.1 Nitin Kamath – Zerodha

As co-founder of Zerodha,Nitin Kamathtransformed India’s brokerage space. His deep insights into financial markets and fintech innovations make him one of the leadingB2B influencers in marketingand finance. On LinkedIn, his reflections on customer-first strategies are widely followed.

Marketers should follow him for lessons on sustainable business growth, customer engagement, and adapting technology for trust. With over 500K LinkedIn followers, his voice is highly influential.

3.2 Kunal Shah – CRED

Kunal Shah, founder of CRED, is among the famous B2B influencers on LinkedIn. Known for his sharp one-liners and deep understanding of Indian consumer and B2B psychology, he simplifies complex business insights.

He regularly discusses how business growth and networking influencers can drive ecosystem expansion. His audience includes startups, enterprise leaders, and investors. His ability to predict trends makes him a must-follow for marketers.

3.3 Harsh Jain – Dream11

Harsh Jainis the co-founder of Dream11 and head of Dream Sports. His experience in scaling a fantasy sports platform into a billion-dollar company makes him one of India’s top business-to-business influencers in sports, gaming, and marketing tech.

He emphasizes the role of digital transformation leaders in B2B, especially in building tech infrastructure. Marketers learn from his approach to community-led growth and partnerships.

3.4 Byju Raveendran – BYJU’S

Founder of BYJU’S,Byju Raveendran, has influenced both the B2C and B2B sectors. His expansion into partnerships with schools, universities, and global organizations positions him as a Top B2B Influencer 2025 personality in edtech.

He shares strategies on scaling businesses, customer acquisition, and product innovation. Despite challenges in the edtech industry, his insights remain valuable for marketers navigating competitive spaces.

3.5 Rajan Anandan – Peak XV Partners (formerly Sequoia Capital India)

Rajan Anandanis a veteran investor and startup leader. With his mentorship in SaaS, AI, and tech startups, he is regarded as one of India’s best B2B influencers to follow. His role at Peak XV Partners ensures constant involvement in cutting-edge business transformation.

He is a frequent speaker at global events, making him an authority in B2B influencer marketing in India.

3.6 Ankur Warikoo – Educator & Entrepreneur

Ankur Warikoois one of thetop influencers in India, known for simplifying entrepreneurship, leadership, and networking for both B2C and B2B audiences. His LinkedIn and YouTube platforms attract millions of followers.

For B2B marketers, his insights into team building, trust, and leadership help shape brand narratives. He combines storytelling with UGC videos and practical advice, making him highly relatable.

3.7 Shradha Sharma – YourStory

Founder of YourStory,Shradha Sharma, is a B2B marketing thought leader who gives voice to thousands of Indian entrepreneurs. She is a key influencer in digital media, startup ecosystems, and storytelling for business brands.

Her contributions highlight the whole truth about entrepreneurship and B2B collaboration. Marketers following her gain insights into brand positioning, narrative-building, and digital growth.

3.8 Ritesh Agarwal – OYO Rooms

As founder of OYO,Ritesh Agarwalreshaped the hospitality industry with tech-driven solutions. His work with corporate tie-ups, real estate partners, and enterprise expansion shows why he is among the leading B2B influencers in marketing.

He inspires by demonstrating how AI UGC and data-driven insights can solve scale challenges. His LinkedIn posts attract attention from global investors and business leaders.

3.9 Debjani Ghosh – NASSCOM President

Debjani Ghoshis among India’s strongest digital transformation leaders in B2B. As president of NASSCOM, she advocates for digital adoption, women in tech, and policy-driven innovation.

Her leadership provides direction for IT services, SaaS, and tech transformation in India. For marketers, following her means staying updated on policy shifts and future growth areas.

3.10 Harsh Mariwala – Marico

Founder of Marico,Harsh Mariwala, remains a respected industry expert for B2B brands. He shares insights on innovation, leadership, and brand building. His foundation initiatives also reflect social entrepreneurship.

Marketers learn how legacy companies adapt in modern markets. His ability to blend tradition with innovation is inspiring for young leaders.

3.11 Sanjeev Bikhchandani – Info Edge

The founder of Naukri.com, Sanjeev Bikhchandani, is a pioneer in Indian internet businesses. As one of the Top B2B Influencers, he mentors SaaS startups, HR tech platforms, and digital ventures.

His insights into hiring, team culture, and scaling businesses are invaluable. Marketers following him can learn how platforms enable business growth and networking influencers to thrive.

3.12 Roshni Nadar Malhotra – HCL Tech

Chairperson of HCL Tech, Roshni Nadar Malhotra, is one of India’s most powerful B2B marketing thought leaders. She advocates for digital innovation and leadership in IT services globally.

Her speeches and interviews provide clarity on tech-enabled B2B solutions. Following her helps marketers understand global competitiveness from an Indian perspective.

3.13 Vineeta Singh – Sugar Cosmetics

Though a B2C brand founder,Vineeta Singh also influences B2B through her partnerships with suppliers, manufacturing, and retail ecosystems. She exemplifies the famous B2B influencers on LinkedIn who expand their influence beyond consumer markets.

Her entrepreneurial lessons on scaling, branding, and customer engagement are directly applicable to B2B marketers.

3.14 Deep Kalra – MakeMyTrip

As founder of MakeMyTrip,Deep Kalrabuilt one of India’s most successful travel-tech companies. His partnerships with airlines, hotels, and corporates showcase B2B expertise.

He often speaks about innovation, digital adoption, and partnerships. Marketers see him as a business growth and networking influencer whose strategies strengthen ecosystems.

3.15 Peyush Bansal – Lenskart

Peyush Bansal, founder of Lenskart, is widely known for his Shark Tank India presence. Beyond retail, he influences B2B through supply chains, manufacturing, and partnerships.

He represents the best B2B influencers to follow for insights on scaling a hybrid business model. His leadership in using technology to connect suppliers and customers makes him a trusted figure.

4. Key Trends from India’s Top Business-to-Business Influencers

4.1 Rise of LinkedIn as a Hub

LinkedIn now has over 115 million users in India (2024). It is the leading platform where famous B2B influencers on LinkedIn shape conversations. Influencers combine thought leadership with storytelling, driving higher engagement. LinkedIn’s algorithm also favors professional insights, making it easier for B2B voices to grow organically. For marketers, this creates an ecosystem where credibility becomes the strongest differentiator.

4.2 AI and Digital Transformation

AI influencer marketing and AI UGC are becoming central in B2B content strategies. Many digital transformation leaders in B2B emphasize AI-driven personalization for campaigns. AI is also being used to track ROI, predict market shifts, and customize campaigns at scale. This helps brands spend smarter and connect deeply with their business audiences.

4.3 UGC and Community Building

Top influencers encourage B2B brands to integrate UGC videos to humanize campaigns. Community-driven growth is replacing one-way communication. UGC builds authenticity as it reflects the real experiences of clients and partners. This shift empowers businesses to move beyond transactional relationships and build lasting networks.

4.4 India as a Global B2B Hub

With IT services contributing 7.5% of India’s GDP, B2B influencers play a critical role in global expansion. They guide brands on positioning India as a tech powerhouse. India is now among the top three SaaS ecosystems worldwide, attracting billions in investment. This positions Indian influencers as global ambassadors for innovation and collaboration.

Conclusion: Lessons from India’s Top B2B Influencers

The Top B2B Influencers in India showcase diverse industries—fintech, SaaS, edtech, travel, and manufacturing. From Nitin Kamath’s fintech lessons to Shradha Sharma’s storytelling, every influencer offers something unique.

Key learnings include:

• Authenticity matters more than scale.
• Networking fuels B2B growth.
• Digital transformation is the future of marketing.
• UGC and AI-driven strategies will redefine campaigns.

For marketers, following these influencers ensures constant learning, inspiration, and strategic growth.
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About Hobo.Video

Hobo.Videois India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

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• Influencer marketing
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