In a country as culturally rich and visually diverse as India, the rise ofIndian fashion modelshas transformed thefashion industry. From breaking stereotypes to setting global trends, these models represent the perfect blend of tradition and modernity. With the fashion world moving at digital speed, Instagram has emerged as the top runway, and these Indian faces are dominating it.

Whether you are a brand scouting top influencers in India or a fashion enthusiast looking for daily inspiration, this curated list of Top 20 Indian fashion models to follow on Instagram in 2025 will give you the style dose you need. From the sultry to the sophisticated, from ramp walkers to content creators, each one is setting new standards in beauty and branding.

These Indian fashion models have not just walked international runways but have also become the faces of influencer marketing in India. And with the boom inAI influencer marketing, platforms like Instagram are no longer just for likes—they’re a goldmine for storytelling, UGC videos, and meaningful fashion narratives.

1. Radhika Nair

The Minimalist Maven

Radhika broke barriers as the first Indian model to walk for Balenciaga, setting a bold precedent on global runways. Her Instagram feed blends stripped-down editorials, behind-the-scenes candids, and effortlessly cool streetwear. With over 300K followers, she continues to shape modern Indian fashion with a quiet, commanding presence.

• Style Highlight: Editorial meets street
• UGC Power: Her Reels often capture real-life runway prep and styling hacks

2. Neelam Gill

British-Indian Elegance

Though based in the UK, Neelam continues to be a strong Indian representation in fashion globally. She’s worked with Burberry, L’Oreal, and Vogue India. One of the top female Instagram influencers in India, she fuses Western aesthetics with Desi elegance.

• Instagram handle: @neelamkg
• Style Highlight: Feminine power dressing
• AI UGC Edge: Known for seamless branded content that doesn’t scream “ad”

3. Pratik Shetty

Dapper and Disruptive

A rising star among fashion model males in India, Pratik blends high fashion with experimental looks. He’s a face to watch among Indian fashion influencers on Instagram male.

• Style Highlight: Futuristic fusion
• Follower count: 190K+
• Brand Partnerships: PUMA India, H&M, Diesel

4. Pooja Mor

Grace Meets Geometry

From runways in Milan to lifestyle reels in Mumbai, Pooja Mor is a staple in the Indian female models segment. Her Instagram is a mix of high-end shoots, travel diaries, and sustainable fashion insights.

• Instagram handle: @poojamor
• LSI Boost: Often featured in “Top 20 Indian Fashion models on Instagram” lists
• Influencer marketing India Ready: Actively collaborates with clean beauty and eco fashion brands

5. Madhurima Roy

The Face of Fitness Fashion

Madhurima effortlessly fuses athleticism with aesthetics, redefining fashion for the fitness-first generation. Her Instagram is a powerhouse of sculpted looks, activewear styling, and wellness inspiration. From brand shoots to barefoot workouts, she brings raw energy and high fashion to every frame.

• Style Highlight: Athleisure done right
• Hobo.Video Potential: UGC videos featuring activewear reviews and trial hauls

6. Rahi Chadda

The Luxe Nomad

With a London edge and Indian roots, Rahi Chadda is the epitome of cross-continental couture. Whether he’s front row at Paris Fashion Week or shooting editorial campaigns in Milan, his Instagram exudes high fashion with a personal twist. His style is equal parts experimental and elegant, making him a global favorite among fashion houses and fans alike.

• Follower count: 580K+
• AI influencer marketing ready: Often tagged in luxury AI-generated virtual campaigns

7. Aishwarya Sushmita

The Crowned Rebel

Former Miss India finalist turned fearless fashion disruptor, Aishwarya Sushmita commands attention with her striking editorial looks and unfiltered charisma. Her Instagram is a daring blend of power dressing, avant-garde shoots, and unapologetic self-expression. As one of the rising Indian fashion models redefining beauty standards, she’s an icon for the bold at heart.

• Style Highlight: Androgynous couture
• Top influencer marketing company pick due to her high engagement

8. Anjali Lama

Breaking Boundaries

Anjali, India’s first transgender model to walk the ramp at Lakmé Fashion Week, is more than just a trailblazer—she’s a symbol of strength and authenticity. Her journey from rural Nepal to global fashion campaigns inspires a new era of inclusivity in the industry. With every photoshoot and post, she challenges stereotypes and empowers marginalized voices.

• Style Highlight: Cultural couture
• UGC Appeal: Diversity and inclusion based campaigns

9. Dutee Chand

Sport Meets Style

Globally recognized for her speed on the track, Dutee Chand is now making waves off it with her fearless approach to fashion. Her bold wardrobe choices and unapologetic presence on Instagram reflect her identity as both an athlete and an icon of individuality. Dutee is a rare blend of strength and style, redefining what it means to be among Indian fashion models in 2025.

• Style Highlight: Sports-luxe
• Unique Factor: LGBTQIA+ and athletic fusion style

10. Sheetal Mallar

The Veteran Visionary

A true icon of the 90s fashion boom, Sheetal Mallar’s timeless elegance continues to influence generations of Indian fashion models and stylists. With her hauntingly beautiful portraits and understated glamour, she’s a favorite muse for artistic photographers and indie designers. Her Instagram exudes depth, nostalgia, and minimalist fashion wisdom that never goes out of style.

• Style Highlight: Retro-modern fusion
• Enduring Brand Value: Trusted by top luxury brands even today

11. Sushant Divgikar (a.k.a. Rani Ko-He-Nur)

Drag Royalty

Blending fierce fashion with fearless identity, Sushant Divgikar is redefining what it means to be an Indian fashion model. As Rani Ko-He-Nur, they bring runway-worthy glam, drag artistry, and unapologetic expression to every post. From couture gowns to vibrant makeup reels, their feed is a masterclass in bold visibility and inclusive beauty.

• Style Highlight: Avant-garde expressionism
• Influencer marketing ready: Known for performance-based fashion content

12. Aishwarya Gupta

Delhi’s Streetwear Star

Aishwarya’s rise from shooting looks in Delhi’s bustling lanes to collaborating with global streetwear labels is nothing short of iconic. Her fusion of oversized silhouettes, desi accents, and athleisure makes her one of the most relatable Indian fashion models on Instagram. With every post, she proves that raw style rooted in individuality can turn heads just as much as couture.

• Style Highlight: High-street revolution
• Brand Collabs: H&M India, Nykd by Nykaa

13. Zinnia Kumar

The Science Model

Zinnia is a rare blend of intellect and elegance, holding a background in human ecology while gracing global fashion campaigns. As one of the most globally recognized Indian fashion models, her Instagram is a mix of cultural pride, sustainability advocacy, and editorial shoots. She challenges industry norms with her academic edge, proving that fashion and science can coexist with purpose.

• Style Highlight: Sustainable fashion science
• Brand USP: Conscious campaigns for eco-focused labels

14. Bani J

The Unapologetic Rebel

Bani J is not just a former reality TV star — she’s a cultural reset. With her ripped physique, bold tattoos, and fearless fashion, she stands tall among Indian fashion models redefining femininity. Her Instagram is a dynamic feed of streetwear, fitness fashion, and raw, empowering self-expression. Bani speaks directly to a generation tired of filters and hungry for authenticity.

• Style Highlight: Punk-meets-street
• Perfect for UGC: Gym-to-street fashion content

15. Eshan Hilal

The Belly-Dancing Fashionista

Eshan Hilal isn’t just performing—he’s pioneering. As India’s first male belly dancer to gain mainstream attention, Eshan fuses high fashion, expressive dance, and bold makeup to challenge gender norms. His Instagram is a vibrant celebration of fluid fashion, self-love, and the audacity to own your truth. He’s opening doors for more inclusive representation in Indian fashion modeling.

• Style Highlight: Gender-fluid glam
• Top influencer marketing company choice for bold, inclusive brands

16. Dayana Erappa

The South Star

Effortlessly elegant, Dayana Erappa has walked for the biggest names in couture while proudly representing South Indian beauty on global platforms. From Vogue spreads to cinematic red carpets, her commanding presence and versatile style make her one of the most graceful Indian fashion models today. She’s not just a face; she’s a quiet force elevating regional representation in high fashion.

• Style Highlight: Ethnic couture
• Regional UGC fit: Ideal for South Indian wedding and festive campaigns

17. Ritu Arya

Sci-Fi Style Icon

Ritu Arya, known for her roles in sci-fi hits like The Umbrella Academy, brings the same fierce energy to her fashion. Her Instagram is a mix of edgy streetwear, futuristic glam, and effortless red carpet looks. As an Indian-origin model and actress rising in the West, she bridges global fashion with her South Asian roots, inspiring a new wave of style rebels.

• Style Highlight: Pop-culture fusion
• Global Appeal: Brands love her geek-to-glam range

18. Komal Pandey

Instagram’s Fashion Theatre

Komal Pandey doesn’t just wear fashion—she performs it. Her content feels like cinematic storytelling, with dramatic transitions, curated aesthetics, and outfits that push the limits of Indian styling. From Indian drapes turned into corsets to fusion looks that stun the internet, Komal has created a genre of her own. Her influence extends beyond fashion, setting trends in content creation itself.

• Style Highlight: DIY glam
• Perfect forHobo.Video’sAI UGC: Creative UGC concepts that pop visually

19. Sakshi Sindwani

The Curve Queen

Sakshi Sindwani is a trailblazer in India’s size-inclusive fashion movement. With her radiant confidence, bold styling, and empowering messages, she challenges long-held industry standards. Her Instagram is a mix of couture, streetwear, and unapologetic self-love that resonates deeply with Gen Z and millennials alike. She’s not just modeling clothes—she’s modeling courage.

• Style Highlight: Bold, colorful, confident
• Brands: Dove India, Levi’s, Amazon Fashion

20. Yogesh Mahajan

Sartorial Storyteller

Yogesh Mahajan brings a refreshing blend of heritage tailoring and street-style swagger to Indian menswear. Known for his sharply styled looks, crisp layering, and storytelling through fabric and fit, Yogesh has become a go-to reference for fashion-forward Indian men. His Instagram is a masterclass in how to dress with edge, elegance, and cultural flair.

• Style Highlight: Neo-desi elegance
• UGC Goldmine: Great for wedding and ethnic menswear campaigns

Final Thoughts: Style Lessons from These Influencers

These Indian fashion models are not just about glamour—they are strategic storytellers, community builders, and business-savvy creators. Whether you’re a budding model, fashion lover, or a brand, here’s what you can learn:

1. Define Your Niche Clearly: Whether it’s streetwear, sustainable fashion, or bridal looks—own your lane.
2. Consistency Matters More Than Perfection: Post regularly, show up authentically, and build audience trust.
3. Leverage UGC Videos & Reels: These models use AI UGC and behind-the-scenes content to keep followers hooked.
4. Collaborate Intelligently: Align with platforms likeHobo.Video,the top influencer marketing company, to grow your digital presence.
5. Focus on Engagement, Not Just Numbers: A loyal following will always deliver better ROI than inflated metrics.

In 2025, success as a fashion model is not just about looking good—it’s about strategy, substance, and staying socially connected. The Top 20 Indian Fashion Models on Instagram listed above have mastered that art. So whether you’re looking to become an influencer, collaborate with one, or simply get inspired—this list is your runway.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for maximum brand growth. The platform merges the precision of AI influencer marketing with the emotional impact of human storytelling.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

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