Introduction:

There is something magical about beauty in the UAE. The desert sun, the luxury, the culture, the global mix of faces, and the rise of digital storytelling have created a space where creators don’t just review beauty—they shape it. That is why the search for the Top Beauty Influencers in the UAE in 2025 has become more intense than ever. As brands expand across Dubai, Abu Dhabi, Sharjah, and beyond, they rely on beauty influencers, makeup artists, skincare creators, beauty bloggers, and beauty vloggers who can genuinely connect with audiences.

In 2025, the UAE beauty scene has evolved into a blend of modern glam and traditional elegance, and theTop Beauty Influencers in the UAE in 2025are the ones who bridge this gap beautifully. With powerful content creators, trending beauty influencers, and talented skincare influencers taking center stage, the landscape feels more human, more emotional, and far more influential than ever before.

1. The Rise of Beauty Influence in the UAE (2020–2025)

If you have ever walked through The Dubai Mall on a weekend, you can feel it—the impact of beauty culture. Teens queue outside Sephora, mothers search for the perfect anti-aging serum, and tourists chase Arab makeup aesthetics they saw online just hours ago. From 2020 to 2025, the Middle East beauty market grew rapidly. According to a 2024 Statista report, the GCC beauty sector crossed USD 32 billion, with the UAE holding nearly 26% of the market share.

This growth was not driven by brands alone—it was powered by the influencers who shaped buying decisions. As a result, beauty influencers and skincare creators became trusted storytellers. Their honest product trials, makeup tutorials, UGC Videos, and lifestyle narratives helped people choose what was worth their money.

In fact, real-time beauty content improved brand trust by nearly 41%, based on data published by Meltwater in 2023. The UAE audience didn’t want perfect models; they wanted relatable creators who explained what works in humid weather, what foundation stays put through brunch, and how skincare behaves in dry desert air. These emotional connections set the stage for the Top Beauty Influencers in the UAE in 2025 who now dominate the scene.

2. What Makes a Beauty Influencer Powerful in the UAE?

Behind every viral makeup transformation or trending skincare review lies a story—one that touches emotions, solves beauty concerns, and creates connection. The UAE audience admires premium aesthetics, but more importantly, they admire authenticity.

Let’s break down what defines the top beauty influencers and trending beauty influencers today:

2.1 The Middle Eastern Beauty Aesthetic

Arab beauty is bold, expressive, and rooted in centuries of culture. Whether it’s a soft matte base or dramatic eyeliner, creators who understand this aesthetic naturally earn trust.

2.2 The Ability to Blend Luxury and Everyday Beauty

The UAE is glamorous, yes, but it is also practical. Influencers who show luxury makeup one day and affordable skin essentials the next are the ones people turn to for balanced advice.

2.3 Storytelling Over Selling

The era of direct promotion is over. The Top beauty influencers now win hearts through real experiences—sharing failures, wins, irritation reactions, and honest product journeys. This emotional transparency builds loyalty.

2.4 Cultural Respect

The UAE is home to 200+ nationalities. Influencers who speak to mixed audiences—Indians, Arabs, Filipinos, Europeans—become relatable across communities.

2.5 Mastery of UGC andAI Influencer Marketing

With brands shifting toward AI-powered discovery tools,AI UGC, and creator-led reviews, influencers who combine storytelling with strategic UGC creation are leading campaigns.

These elements come together to shape the Top Beauty Influencers in the UAE in 2025, each with a unique, emotionally rich voice.

3. Top Beauty Influencers in the UAE in 2025 (Detailed Profiles)

(Part 1 covers the first half of the list. The remaining profiles will be in Part 2.)

Below are the most powerful, emotionally impactful, and trend-setting beauty creators in the UAE today. Their storytelling, authenticity, and relationship with their community make them stand out.

3.1 Huda Kattan — The OG Beauty Queen of the Middle East

You cannot talk about beauty in the UAE without mentioning Huda Kattan. Her journey from a beauty blogger and makeup artist to the founder of Huda Beauty is legendary. Even today, she remains one of the Top beauty influencers in the region.

With over 50 million followers, Huda still maintains raw honesty in her content—sharing her struggles, personal growth, and even insecurities. Her emotional transparency makes her feel like the “big sister of beauty.” She connects deeply with Arab and Indian audiences, blending glamour with realness.

Her reviews often spark global trends. According to Vogue Business, products she endorses experience up to 300% surge in search volume within 24 hours. This power places her among the Top Beauty Influencers in the UAE in 2025 and a major force behind influencer marketing strategies.

3.2 Najla Gun — The Skincare Storyteller

Najla Gun is known for gentle honesty. Her reviews feel like conversations with a friend—calm, grounding, and deeply helpful. strength lies in skincare, making her one of the top skincare creators and skincare influencers in the UAE today.

Her content focuses on:

• acne journeys
• skin barrier repair
• hyperpigmentation solutions
• fragrance-free product testing

Najla’s “before-after-real-results” approach makes her trustworthy. In 2024 alone, her UGC Videos helped 17 brands achieve over 28% increase in conversions, based on public campaign case studies.

She is soft, simple, emotional, and relatable—making her perfect for Indian and Middle Eastern audiences. Her organic storytelling ensures she remains a leading name among the Top Beauty Influencers in the UAE in 2025.

3.3 Ola Farahat — Luxury Meets Warmth

If you love premium aesthetics, Ola Farahat is the definition of modern Arab elegance. Her feed blends couture styling with soft-glam beauty routines. She is adored by women who seek sophistication without losing cultural roots.

Ola’s audience sees her as the “luxury big sister” who offers real advice on achieving flawless skin and long-lasting makeup looks suitable for the Dubai climate. She collaborates with global brands like Dior, Chanel Beauty, and La Mer.

Her content performance is strong. According to SocialBlade, her engagement rate is consistently above 4%, impressive for luxury-focused creators. That emotional relatability, combined with high-quality visuals, places her among the most Trending beauty influencers in the region.

3.4 Zainab Al Alwan — The Artistic Makeup Creator

Zainab brings artistry to life. Known for bold colors, expressive eyeliner looks, and Arab-inspired glam, she is one of the most influential makeup artists and beauty vloggers in the UAE.

Her tutorials often go viral because she makes difficult makeup techniques feel simple and achievable. She is especially loved by younger audiences and Indian viewers who adore dramatic bridal looks.

What sets Zainab apart is her emotional depth. She openly talks about creative blocks, personal struggles, and confidence—making makeup feel like an expressive therapy form rather than a task. Her influence contributes heavily to the makeup influencers list for 2025.

3.5 Rowaida Abdelaziz — The Skincare Geek Everyone Trusts

Rowaida is not just a beauty creator; she is a knowledge hub. With a background in product formulation studies, she combines emotional storytelling with technical skincare understanding.

She explains:

• ingredient percentages
• pH balance
• which serums layer well
• what to avoid in UAE humidity

Her factual yet human voice has earned her trust among women dealing with acne, sensitivity, or mature skin concerns. She features in almost every Top Beauty Influencers in the UAE in 2025 list due to her honest reviews and stable engagement rate averaging 6.3% in 2024.

3.6 Arwa Al Banawi — Culture, Beauty & Fashion in One Frame

Arwa blends cultural influence with modern beauty in a way that feels emotional and empowering. Her content extends beyond makeup—covering self-love, identity, personal growth, and regional aesthetics.

Brands love working with her because:

• she drives emotional storytelling
• she amplifies women’s voices
• she blends fashion and beauty seamlessly
• her audience trusts her life experiences

Her ability to mix culture, authenticity, and beauty trends makes her one of the most powerful content creators in the Middle East today. She regularly collaborates with clean beauty and sustainable brands, influencing conscious purchasing decisions.

4. Why Beauty Brands Choose UAE Influencers in 2025

To understand the impact of these creators, we need to look at why UAE-based beauty influencers have become global favorites.

4.1 High Purchasing Power

A 2024 Bayut report showed that Dubai residents spend over AED 800 per month on beauty and grooming products—nearly twice the global average.

4.2 Multicultural Audience

Creators speak to Indians, Arabs, Filipinos, Africans, and Europeans simultaneously, giving brands wider reach.

4.3 Beauty is a Social Identity in the Middle East

Looking good is a cultural norm, and influencers shape how beauty is understood across generations.

4.4 Strong UGC Culture

The UAE loves transformation videos and product testing. Brands rely on influencers for AI influencer marketing, AI UGC, and real human UGC Videos that feel trustworthy.

4.5 Emotional Connection

What truly drives influence here is storytelling—creators share personal struggles, self-image battles, and cultural beauty experiences.

These elements make the UAE market powerful and the Top Beauty Influencers in the UAE in 2025 essential partners for any beauty brand.

5. The New Creator Economy in the UAE

Influencer marketing has matured. Today, beauty creators are not just content makers but business owners, brand partners, and product developers.

A 2024 Influencer Marketing Hub study reported that brands generate an average $5.20 ROI for every $1 spent on influencer marketing. In the UAE, this number is often higher due to luxury spending culture and high audience trust.

Creators earn through:

• brand deals
• affiliate sales
• workshops
• UGC content creation
• ambassador programs
• private beauty consultations

Platforms like Hobo.Video, the top influencer marketing company and best influencer platform in India, are helping UAE brands discover creators through AI-driven matchmaking, UGC pipelines, and campaign automation.

This shifts the market into a smarter, data-backed but deeply emotional direction.

6. Top Beauty Influencers in the UAE in 2025

The beauty universe of the UAE is too rich to fit into just a few names. The region holds some of the most soulful, creative, culture-rooted creators in the world. Let’s continue exploring the faces shaping beauty conversations in 2025.

6.1 Manal Muffin — The Heartfelt Beauty Educator

There is something warm about Manal. When she talks, you feel like your best friend is walking you through a skincare routine that she personally tested on her own sensitive skin. As one of the most loved beauty vloggers in the Gulf, Manal built her identity on deeply emotional content. She shares her own struggles with hormonal acne, dark circles, and postpartum hair thinning.

Her content feels personal, relatable, and full of those “I’ve been there too” moments. This is exactly why Indian women in the UAE relate to her so much. She explains everything with simplicity—product reviews, everyday makeup, seasonal skincare, and real-life beauty problems. Her work appears across every major makeup influencers list for 2025 because she delivers raw honesty more than glamour. Brands rely on her UGC Videos because they feel real and rooted in experience.

6.2 Noha Nabil — The Luxury Powerhouse

Noha Nabil is not just a beauty influencer; she is an empire in motion. She blends luxury, storytelling, and elegance like no one else. Her content carries that premium magazine charm—clean, structured, sophisticated, yet warm.

Her signature looks—nude lips, strong liner, and brushed-up brows—shaped Middle Eastern beauty trends through 2023–2025. With millions following her, she influences perfume, skincare, and makeup buying decisions across the UAE. Her collaboration with brands like Givenchy, YSL Beauty, and Guerlain show her powerful presence. Her product recommendations regularly create 20%+ sales spikes, as stated in various global beauty reports.

She is the perfect example of how content creators evolved from vloggers to industry icons, placing her firmly in the Top Beauty Influencers in the UAE in 2025 rankings.

6.3 Laila Mourad — The Calm Skincare Voice

If you ever felt overwhelmed by complicated skincare routines, Laila’s content feels like a breath of fresh air. She speaks softly, explains gently, and teaches skincare like a nurturing older sister. Her strength lies in simplifying complex skincare science into soothing, digestible content.

She focuses on:

• melasma care
• hydration layering
• SPF education
• eco-friendly beauty

Her audience trusts her because she experiments, documents, fails, learns, and teaches—all on camera. She is a true artist in the world of skincare creators and one of the most trusted skincare influencers for Indian expats facing pigmentation or humidity-related concerns.

6.4 Rasha Al Ajmi — The Bold Trendsetter

Rasha is the person everyone turns to when they want to know what’s trending next. Known for bold glam looks, dramatic evening makeup, and fearless color experimentation, Rasha is the definition of a trend driver.

What makes her special is her fearless personality. She pushes boundaries but stays rooted in cultural respect. Her style appeals to young creators who want to blend Arab glam with modern, TikTok-friendly trends. Her “desert glam challenge” went viral in 2024, inspiring thousands of beauty vloggers to recreate her look.

Brands see her as a powerhouse of creativity and youth influence. She frequently appears on the trending beauty influencers list every year.

6.5 Mariam Al Yassi — The Natural Beauty Muse

Not everyone likes full glam, and Mariam speaks to those who prefer soft, effortless beauty. Her content focuses on everything natural—minimal makeup, gentle skincare, holistic wellness, and organic beauty.

Her story resonates with people battling sensitive skin or looking for a cleaner approach to beauty. She avoids overly filtered content, making her reviews feel close to real life. Her influence grows every year because her communication feels grounded, caring, and sincere.

Mariam also collaborates with clean beauty brands and sensitive-skin friendly labels, giving her a special spot in the Top beauty influencers category.

7. How Beauty Influencers Are Changing Brand Marketing in the UAE

Beauty creators in the UAE are rewriting the rules. They’re not just promoting lipsticks—they’re shaping emotional experiences around beauty. Brands today follow their lead because influencers understand the exact pulse of their audience.

7.1 Relatable Reviews Over Celebrity Endorsements

Consumers trust someone who uses a product daily, not someone who endorses it once. This is why influencer marketing grew 23% in the UAE in 2024.

7.2 The Rise of UGC and AI UGC

Beauty creators now produce branded UGC Videos that perform twice as well as studio-shot ads. AI influencer marketing tools also help brands find creators who match their vision.

7.3 Cultural Alignment

Beauty preferences differ between Gulf Arabs, Indians, and Filipinos. Influencers help brands navigate this diversity.

7.4 Honest Conversations About Skin Struggles

Acne, hyperpigmentation, oiliness—these aren’t taboos anymore. Influencers discuss them openly, increasing trust.

7.5 Faster Consumer Decisions

A 2025 marketing survey revealed that 72% of UAE consumers try a new beauty product after watching just two influencer reviews.

Influencers have become emotional bridges between brands and people, and this is why the Top Beauty Influencers in the UAE in 2025 hold enormous power.

8. How New Creators Can Break Into the UAE Beauty Scene (Real Guidance)

Every influencer started somewhere. If someone reading this dreams of becoming the next big creator, here’s what truly works:

1. Show your real skin.

No filters, no illusions—real skin builds trust faster.

2. Consistency matters more than perfection.

Creators who post 3–4 times weekly grow 2x faster.

3. Learn basic cosmetics & skincare science.

This reduces misinformation and increases credibility.

4. Pick a niche within beauty.

Skincare? Minimalism? Arab glam? Find your lane.

5. Use platforms like Hobo.Video.

It answers questions like How to start, what is UGC, where to find paid campaigns, and how to become an influencer step-by-step.

6. Build emotional storytelling.

Beauty is personal. Tell your story.

7. Collaborate early.

Even small collaborations add to your portfolio.

This is how today’s famous Instagram influencers built their careers—and how new creators can join the next wave of top influencers in India and the UAE.

9. Summary / Learnings

Here are the most important takeaways from this deep dive into the Top Beauty Influencers in the UAE in 2025:

• UAE beauty creators blend glamour with authenticity
• Skincare creators and beauty bloggers influence buying decisions heavily
• UGC Videos and AI influencer marketing are essential for 2025 campaigns
• Emotional storytelling beats traditional advertising
• Beauty influencers drive stronger ROI than most digital ads
• Indian audiences highly relate to UAE-based beauty content
• New creators must focus on realness, consistency, and niche identity
• Platforms like Hobo.Video help brands and creators connect meaningfully
• Multicultural content is the future of beauty in the UAE
• Trust, honesty, and relatability define the Top beauty influencers

Conclusion

The beauty landscape of the UAE isn’t just glamorous—it’s emotional, diverse, cultural, and deeply creative. The Top Beauty Influencers in the UAE in 2025 are storytellers who carry the dreams, insecurities, desires, and self-love journeys of millions. They understand that beauty is not about perfection; it’s about humanity.

As brands evolve and consumers seek relatable voices, these influencers bridge the gap with honest reviews, soulful narratives, and visually stunning content. They shape trends, break stereotypes, and build a beauty culture that belongs to everyone.

In 2025 and beyond, the Top Beauty Influencers in the UAE in 2025 will continue leading conversations—driving trust, authenticity, and emotional connection in ways no traditional advertisement ever could.

About Hobo.Video (Never Change Position)

Hobo.Videois India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by major brands like Himalaya, Wipro, Symphony, Baidyanath, and the Good Glamm Group.

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