Introduction:

The beauty world in the Middle East has changed rapidly, and nowhere is it more visible than in the rise of theTop Skincare Influencers in the UAE in 2025. These creators influence how people discover routines, explore new products, and understand dermatology-backed advice. Their content blends education, personal experience, and authentic reviews. Because the demand is rising fast, the Top Skincare Influencers in the UAE in 2025 have become major voices for brands, dermatologists, and even global beauty giants entering the GCC region. With more UAE residents now preferring science-led routines, the role of these skincare influencers has never been more powerful.

They bring a mix of personal skin struggles, trial-based reviews, Middle East–friendly routines, and climate-specific insights. Since humidity, extreme temperatures, and sand exposure can affect skin, these skincare creators understand the region better than anyone else. Brands depend on them as skincare routine experts, while audiences trust their honest experiments. This article dives deep into the Top Skincare Influencers in the UAE in 2025, with real data, insights, and stories that show why they lead the beauty conversation today.

1. Why Skincare Influencers Dominate the UAE Beauty Space in 2025

The UAE has witnessed a major shift from makeup-heavy beauty trends to minimal, healthy-skin routines. A 2024 GCC study found that over 61% of UAE consumers now spend more on skincare than makeup, marking a record jump in self-care habits. This change helped skincare influencers, skincare YouTubers 2025, and dermatology experts become central figures in everyday beauty decisions. Their content gives clarity in a world filled with chemical names, product confusion, and viral trends.

Moreover, UAE audiences prefer honest reviews. A 2023 regional survey showed that 72% of consumers trust creator opinions more than brand ads, especially when it comes to skincare. This trust is a huge reason why Trending skincare influencers drive purchase decisions faster than traditional celebrity endorsements. The climate also plays a significant role. Extreme heat leads people to search for UAE-friendly solutions, prompting them to follow Middle East skincare bloggers who test products in real conditions. Because of this trust, brands often partner with creators through platforms offering influencer marketing, AI influencer marketing, and UGC Videos strategies to reach targeted audiences.

2. Factors That Define the Top Skincare Influencers in the UAE in 2025

Identifying the Top Skincare Influencers requires checking their expertise, the quality of content, credibility, and their ability to communicate science in a simple way. The best creators do more than share product hauls. They break down ingredients, simplify routines, and explain “how to” steps for UAE-friendly skin concerns. Many creators also collaborate with dermatologists or build their brand credibility through consistent, research-backed content.

Brands in the UAE analyse three core factors before picking the right creator:

• Engagement rate, which often ranges between 3% to 8% for top skincare influencers.
• Audience trust, which matters more than follower count.
• UGC-style content, which performs far better than traditional ads.

These creators often produceAI UGC, long-form demos, ingredient explainers and detailed reviews. Platforms likeHobo.Video, known as a top influencer marketing company, help brands pick creators wisely. Additionally, many influencers share content in both Arabic and English, creating a wider influence across GCC nations.

3. The UAE’s Skincare Evolution: Climate, Lifestyle & Cultural Impact

To understand the influence of these creators, it’s important to understand the UAE’s skincare culture. Extreme heat, AC exposure, and desert dryness cause issues like pigmentation, dehydration, and sensitivity. Because of these factors, people follow skincare influencers who recommend products suited for their environment. This is why Middle East skincare bloggers explain ingredients like ceramides, hyaluronic acid, niacinamide, and SPF in simple language.

There’s also a cultural preference for modest beauty, clean aesthetics, and natural glow. Since people prefer minimal makeup, they focus more on routine consistency. The UAE has seen a 40% increase in demand for fragrance-free skincare because people want safe and gentle formulas. Influencers who educate people on “what is right for your skin type” have a major impact. They use short videos, reels, and step-by-step UGC-based tutorials to create content that audiences trust instantly.

4. List of the Top Skincare Influencers in the UAE in 2025 (With Deep Insights)

(Part 1 includes the first half of the list. Part 2 will include the remaining influencers.)

4.1. Influencer 1 — Dr. Shaima Al Ali (Dermatology Specialist & Skincare Educator)

Dr. Shaima Al Ali remains one of the Top Skincare Influencers in the UAE in 2025, loved for her ingredient-based approach. As a certified dermatologist, she simplifies complex skincare questions for everyday users. Her videos often trend because she breaks down “how to pick sunscreen,” “what is the best cleanser for UAE weather,” and “where to start if you are new to skincare.” Her clear voice and scientific method make her one of the strongestdermatology influencersin the region.

She educates audiences on skin concerns like melasma, acne, and sun damage—issues that are extremely common in hot climates. Her audience includes working professionals, teens struggling with acne and women above 30 searching for anti-aging routines. This broad segmentation reflects why she leads several skincare creators lists. Many brands collaborate with her through influencer marketing India agencies that handle GCC campaigns or through platforms offering AI influencer marketing support. Her content style mixes storytelling with factual insights—something that Indian, UAE and GCC audiences connect with instantly.

4.2. Influencer 2 — Zainab Al Rashed (Minimal Skincare Routine Specialist)

Zainab is widely known for her “less is more” philosophy. She promotes sustainable routines, gentle products, and budget-friendly steps—an approach that many young UAE residents appreciate. As one of the Trending skincare influencers, she focuses on practical routines that suit the climate and lifestyle of the Middle East. She shares videos like “How to start your AM routine,” “What is barrier repair,” and “Where you should not skip sunscreen.” These relatable topics make her a top voice among new skincare learners.

Her content includes UGC-style reviews where she tests products for 15–30 days before recommending them. This honest approach helps her stand out in a market where quick product hauls are common. Many beauty brands across Dubai, Abu Dhabi, and Sharjah work with her for UGC Videos, ingredient spotlight campaigns, and educational reels. She also features in many skincare bloggers list discussions across Middle Eastern beauty forums. Her calm, friendly, Indian-reader-friendly tone has also gained a lot of appreciation from South Asian audiences living in the UAE.

4.3. Influencer 3 — Rhea Jacob (Bilingual Skincare Influencer & Beauty Model)

Rhea Jacob continues to dominate Middle Eastern beauty platforms because she connects equally well with both Arabic and English-speaking audiences. Her bilingual approach makes her a powerful example of how the Top Skincare Influencers shape consumer buying patterns in the UAE. She focuses heavily on hydration routines, oil control methods, anti-pollution skincare and Korean beauty trends adapted for the UAE climate.

She often collaborates with dermatologists while filming Q&A sessions on hyperpigmentation, blackheads, and acne scars. Her reels frequently appear on explore pages because of her aesthetic minimal style paired with soft storytelling. She also produces longer content as part of skincare YouTubers 2025, sharing full product journeys from day 1 to day 30. This consistency makes her a favourite among millennials and Gen Z audiences.

Additionally, her collaborations with UAE pharmacies and global brands highlight her authority. Many brands choose her for AI UGC, campaign storytelling and creator-led tutorials. Her style also matches well with platforms known as the best influencer platform options for targeted Gulf-region campaigns.

4.4. Influencer 4 — Nadine Beauty Lab (Science-first Skincare Creator)

Nadine is known for her deep scientific approach. She treats every video like a mini lab test, making her one of the strongest skincare routine experts on social media right now. She often explains ingredients like retinol, peptides, AHA-BHA, and ceramides with easy examples. Because she uses clear visuals and simple explanations, she has built trust among thousands of UAE residents who prefer science-backed solutions over marketing claims.

In 2024, data from beauty analytics portals showed a 28% growth in science-led content engagement, proving that creators like Nadine are shaping new learning habits. Her content often appears in skincare influencers lists across various platforms. She attracts both men and women, especially working professionals aged 25–45 who want effective routines. Many startups choose her for influencer marketing, especially when launching new products. She also collaborates with agencies known for top influencers in India, showing how cross-border creator partnerships have become common due to the GCC’s global appeal.

4.5. Influencer 5 — Fatima Noor (Holistic + Dermatology-backed Skincare Influencer)

Fatima Noor brings a unique voice to the UAE beauty community. She combines natural skincare practices with dermatologist-approved routines, giving her content broad appeal. Her videos often discuss “where skincare meets wellness,” focusing on hydration, diet, sleep, and lifestyle. She also shares helpful “how to fix pigmentation” and “how to understand labels” tutorials.

Consumers love her practical and non-intimidating tone. She is among the skincare influencers who successfully merge science with holistic care. Her TikTok and Instagram reels frequently go viral, especially when she shares UGC Videos featuring before-and-after results. Brands in the Middle East often approach her for natural beauty campaigns, regional launches and storytelling-driven content.

She also collaborates with platforms providing AI influencer marketing, helping brands produce data-backed campaigns that reach the right audience. Because she explains routines step-by-step, she often appears in skincare bloggers list recommendations. Her growing presence shows the power of combining lifestyle, science and emotional storytelling in the beauty world.

5. Why Brands Prefer UAE Skincare Influencers Over Traditional Ads

Brands have shifted from glossy magazine ads to creator-led educational storytelling. The main reason is the trust that the Top Skincare Influencers in the UAE in 2025 have built over years. Their reviews feel real, simple, and relatable. When a creator shows texture, application method, and results, audiences see authenticity. This authenticity drives conversions faster than any traditional advertisement.

A study from 2023 even revealed that UGC-style content increases purchase likelihood by 42%, proving how powerful creator-led reviews are for skincare. Brands also choose creators because the UAE has a large multicultural audience, and influencers can communicate in Arabic, English, Hindi, Urdu, and sometimes Tagalog. This multilingual reach gives them massive influence across various communities.

Platforms like Hobo.Video, known for connecting brands with the right creators, help brands find Middle East–focused voices. These platforms specialise in influencer marketing, UGC-driven campaigns, AI UGC, and creator selection strategies that maximise results. In a competitive market, creators help brands cut through the noise with simple, relatable and educational content.

6. How Skincare Creators Build Trust Through Personal Stories

Trust doesn’t come from aesthetics alone. It comes from vulnerability. The Top Skincare Influencers share their personal skin journeys—acne struggles, pigmentation patches, dullness phases, sensitivity issues and hormonal breakouts. These stories make them feel human and real. People follow creators who say, “I tried this,” “This worked for me,” and “Here’s what didn’t work.”

This honesty makes many of these creators appear in almost every skincare bloggers list online. Their content often includes:

• Before/after progress
• 7-day and 30-day routines
• “What is this ingredient?” explainers
• “How to repair the skin barrier” guides
• Product comparisons

Their audience includes Indians living in Dubai, Emiratis, expats, students, and professionals who want simple routines. These creators make skincare less confusing and more achievable.

7. The Role of AI and UGC in the UAE Skincare Content Boom

AI has changed the beauty content ecosystem dramatically. Today, brands want faster experimentation, quick data insights, and advanced creator selection. Platforms offering AI influencer marketing help brands pick creators based on engagement, audience behaviour, and content style. This increases accuracy and reduces marketing waste.

UGC (user-generated content) has also become the No.1 format for skincare brands. People trust real faces over polished ads. Beauty buyers want to see real texture, real lighting, real application, and real results. This is why creators who produce UGC Videos dominate the Trending skincare influencers lists.

According to global beauty insights, UGC performs 54% better than studio-shot brand ads. This explains why brands increasingly partner with creators through the influencer platforms that specialise in skincare niches. Whether it’s tutorials, demos, reviews or ingredient explainers, creators drive awareness in seconds.

8. Continuation — More Top Skincare Influencers in the UAE in 2025

Below are the remaining creators who complete the list of the Top Skincare Influencers in the UAE in 2025. Each offers a unique voice, style, and storytelling approach suited for the UAE climate, lifestyle, and audience preferences.

8.1. Influencer 6 — Layal Al Khaleej (Arab Beauty & Skincare Educator)

Layal is known for her calming voice and culture-rooted approach to skincare. She blends traditional Arab beauty rituals with modern ingredients, making her content both nostalgic and practical. Many young followers consider her one of the most relatable skincare creators because she teaches simple steps without complicating routines. Layal’s videos often include ingredient explanations, product layering tips, and “where this fits in your daily routine” insights.

She also appears frequently in skincare influencers and Middle East skincare bloggers discussions. Her most viral content includes her desert-friendly hydration routine and pigmentation guide. Brands love her because she creates aesthetically pleasing UGC-style videos. Many UAE-based beauty stores collaborate with her for launches, especially when usingAI influencer marketingfor targeted reach. She also participates in regional campaigns run by top influencer marketing company networks across the GCC.

8.2. Influencer 7 — Sarah Jameel (Skincare YouTuber & Texture Testing Expert)

Sarah is one of the most-watched skincare YouTubers 2025 from the Middle East. Her channel grew rapidly because she tests product texture honestly, under different conditions—AC rooms, humid days, outdoor heat, and gym environments. This helps UAE and Indian expats understand how a product will work in their daily life. Her approach makes her a favourite among professionals, students, and skincare beginners.

Her “how to use” and “what is inside this formula” videos rank well on YouTube Search. She also shares affordable routines, making skincare accessible for everyone. Because of her transparency, brands often work with her for detailed UGC reviews, long-format tutorials and ingredient-based discussions. Sarah also collaborates with Indian brands expanding into the GCC through platforms known as the best influencer platform for cross-border campaigns. She is a strong voice in the skincare bloggers list because she balances truth and simplicity.

8.3. Influencer 8 — Mariam Luxe Glow (Luxury Skincare Reviewer)

Mariam brings a different vibe to the UAE beauty space—luxury, premium, and ingredient-rich skincare reviews. She is known for her refined voice, thoughtful explanations, and visual storytelling. Many high-end brands in Dubai choose her for exclusive launches because she shows products in natural lighting, elegant settings, and step-by-step application sequences.

Although she is positioned as a luxury expert, she still explains “how to pick the right product for your budget.” This balance keeps her grounded. She appears in several Trending skincare influencers categories because her content feels premium yet relatable. She also partners with international dermatologists for ingredient analysis reels. Her collaborations often include UGC Videos created in a luxury aesthetic style that suits UAE’s premium consumer base.

Since she works with data-driven UAE beauty platforms, she also participates in AI UGC programs that automatically adapt campaign needs. This strategic, polished, and authentic approach makes her one of the Top Skincare Influencers in the UAE in 2025.

8.4. Influencer 9 — Aisha Rahma (Acne-Focused Skincare Educator)

Aisha is widely known for her acne journey. She started sharing her skin struggles four years ago and has since built a powerful community of people dealing with acne, scars, redness, and sensitivity. Her relatability makes her one of the strongest skincare routine experts for real-life transformation content. before-and-after videos are among the most shared in UAE skincare communities.

Her audience spans teenagers, young adults, and women dealing with hormonal skin concerns. She frequently discusses topics like:

• “How to build a beginner routine”
• “Where people go wrong with acne treatment”
• “What is the right way to use retinol”

She collaborates with global acne-care brands, pharmacies and tele-dermatology apps. Brands also hire her to create step-by-step UGC Videos showcasing routine consistency. She participates in campaigns through influencer marketing, especially when targeting younger audiences. Aisha’s emotional honesty, paired with practical advice, places her firmly in the list of top skincare influencers in the UAE.

8.5. Influencer 10 — Noor Life & Skin (Holistic Beauty + Wellness Creator)

Noor focuses on the deeper connection between wellness, mindset, lifestyle, and skincare. She blends Middle Eastern traditions, stress management, sleep insights, and minimal routines to create her unique niche. People love her because she encourages them to understand their skin, not chase trends. Her “how to treat your skin gently” content is especially popular among women aged 30–50.

Her videos cover pigmentation, sensitivity, anti-aging, emotional skincare, and stress-related skin issues. Many brands approach her when launching wellness-backed beauty solutions. Her collabs often involve AI influencer marketing programs that target niche audiences like wellness-oriented shoppers. She appears regularly in skincare influencers, skincare bloggers list, and other global beauty rankings.

Her calm style, clear advice, and UAE-relevant routines make her one of the most influential voices in the region.

9. How the UAE Audience Chooses Skincare Creators in 2025

UAE’s beauty audience is highly informed. They don’t follow influencers merely for aesthetics anymore. They look for creators who make skincare simple and trustworthy. Based on surveys shared by regional beauty platforms, UAE consumers consider:

1. Trustworthiness — whether the influencer shares honest reviews
2. Cultural relevance — content that suits Middle Eastern skin concerns
3. Experiment-based advice — real testing, not just ads
4. Ingredient clarity — explaining what each ingredient does
5. UGC format — real-life demonstrations over studio-style shoots

This behavioural shift is why the Top Skincare Influencers in the UAE in 2025 focus heavily on storytelling and data-backed content. Many creators talk about “what is inside this product,” “how to understand pH levels,” and “where products belong in a routine.” Because of this depth, they appear in multiple skincare influencers rankings across GCC markets.

10. Key Trends That Will Shape the UAE Skincare Industry in 2025

2025 has brought several powerful shifts in the UAE skincare market. These trends guide how creators build content and how brands plan campaigns.

1. Science-led Skincare Will Dominate

Ingredient transparency has become crucial. Consumers search for “how to read a label” more than ever.

2. Hyper-personalized Routines

AI-based tools and quizzes help people build routines. Many creators are now promoting platforms with these features.

3. UGC Will Replace Traditional Ads

A 2024 MENA report confirmed that UGC improves conversion by 40%–55%, making it the top-performing format.

4. Cross-Border Creator Collaborations

Indian brands entering UAE markets increasingly collaborate with UAE creators through platforms known for influencer marketing India and GCC operations.

5. Minimalism + Wellness Will Grow

People prefer gentle steps, fewer products, and lifestyle balance.

Creators who embrace these trends will dominate future skincare influencers lists.

11. How Brands Can Collaborate With UAE Skincare Influencers Smartly

Brands looking to work with the Top Skincare Influencers in the UAE in 2025 should approach collaborations with clarity and purpose. Here are actionable tips:

• Work with creators who match your ingredient philosophy
• Choose influencers who create UGC naturally
• Use platforms offering AI influencer marketing for data-backed decisions
• Let creators share honest experiences
• Target bilingual creators for maximum reach
• Focus on long-term relationships, not one-time posts

Creators feel more comfortable when they are given storytelling freedom. Since UAE audiences love authenticity, genuine content works better than scripted ads. This is why platforms like Hobo.Video, the top influencer marketing company, help brands identify the best-fit creators with foolproof data and campaign support.

12. Summary Conclusion — Learnings from the Top Skincare Influencers in the UAE in 2025

The Top Skincare Influencers in the UAE in 2025 are shaping beauty behaviour across the region by simplifying routines, sharing ingredient-based guidance, and offering relatable personal stories. Their influence is powerful because they bring honesty, personal experiments, and educational storytelling to their audience. These creators understand UAE’s climate deeply and offer routines that work for real people.

They also lead conversations on UGC, ingredient transparency, AI-based personalization, and wellness-driven skincare. Their presence helps brands connect with consumers faster. UAE’s multicultural audience relies on them for clarity, trust, and practical, climate-friendly routines. As the skincare market grows, these influencers will continue to guide people on “how to,” “what is right,” and “where to begin.”

About Hobo.Video

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• Influencer marketing
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