1. Introduction: Understanding the 4Ps and 7Ps of Marketing

The 4Ps and 7Ps of Marketing are pillars of a brand’s marketing strategy. Whether you’re launching a product, selling services, or planning a promotional campaign, these marketing mix elements are vital to success. These Ps—originally four, then extended to seven—help define how a product or service reaches its audience, solves customer needs, and stands out from the competition.

In India’s dynamic market, especially with the rise of influencer marketing India, understanding these Ps is no longer optional—it’s essential. Brands collaborating with top influencers in India use this framework to guide decisions. In this article, we will explore the difference between 4Ps and 7Ps, break down the elements of the marketing mix, and reveal marketing strategies using 7Ps, while keeping everything simple, relatable, and human.

2. The Origin of the Marketing Mix: The Classic 4Ps

2.1 What Are the 4Ps of Marketing?

The original marketing mix concept was developed by Jerome McCarthy in the 1960s. It includes Product, Price, Place, and Promotion. These are the foundation of all marketing plans.

• Product: What you’re offering to the market, whether tangible or intangible. For example,UGC Videosor mobile phones.
• Price: The amount customers pay. Price affects perceptions and demand.
• Place: Where and how customers find your product. For example, Instagram or offline retail stores.
• Promotion: The methods used to communicate and persuade—ads, AI influencer marketing, or email campaigns.

This 4P strategy focuses mostly on physical products. But as service industries expanded, the need for a broader approach gave rise to the 7Ps.

3. The Evolution to 7Ps: Extended Marketing Mix Explained

3.1 What Are the 7Ps in Marketing?

The Extended Marketing Mix includes the original 4Ps plus three more: People, Process, and Physical Evidence. These help in handling services that are intangible.

• People: This includes employees and anyone who interacts with customers. For example, influencers representing your brand.
• Process: The steps and systems in delivering your product/service efficiently.
• Physical Evidence: Tangible cues or environments where services are delivered. This could be packaging, online reviews, or the UI of an app.

These additions allow marketers, especially in the best influencer platform ecosystem, to promote services and build long-term brand trust.

4. Key Differences Between 4Ps and 7Ps

4.1 How Do 4Ps and 7Ps of Marketing Differ?

The main difference between 4Ps and 7Ps lies in their application.

• 4Ps work well for product marketing. For example, a shampoo brand is planning its pricing and retail strategy.
• 7Ps are ideal for services—like influencer marketing, where delivery experience, human touch, and trust are critical.
• 7Ps also emphasize service marketing strategies, something every top influencer marketing company in India uses.

Including People, Process, and Physical Evidence makes marketing more people-focused and adaptable to service-based industries.

5. Real-World Application: 4Ps and 7Ps in Indian Brands

5.1 How Indian Brands Use the Marketing Mix

Brands like Himalaya and Wipro align their marketing around these elements:

• Product: Wipro’s tech solutions.
• Price: Competitive yet value-driven.
• Place: Hybrid retail and online marketplaces.
• Promotion: Social media, AI UGC, and regional influencers.
• People: Brand ambassadors,famous Instagram influencers.
• Process: Streamlined customer journeys.
• Physical Evidence: Interactive packaging, website experience.

These brands combine the 4Ps and 7Ps of Marketing to stay culturally relevant and digitally agile in a fast-paced Indian economy.

6. How Influencer Marketing Aligns with the 7Ps

6.1 Influencers and the Extended Marketing Mix

Influencers today are more than content creators—they are brand builders.

• People: They represent brand voice, trust, and values.
• Process: Collaborations now follow structured workflows like campaign briefs, approvals, and analytics.
• Physical Evidence: Their content is proof—through reviews, how-to videos, and brand mentions.

Top influencers in India create memorable user experiences. Platforms like Hobo.Video helps brands scale this with precision.

7. Service Marketing Strategies Using the 7Ps

7.1 Best Practices for Marketers in India

• Use influencer marketing India to boost trust.
• Apply the People Process Physical Evidence model to improve service quality.
• Align each P with business KPIs—e.g., lead generation, conversions, or brand engagement. In fact, according to a 2024 report byStatista, over 63% of marketers globally use the 7Ps model to optimize service marketing strategies, with adoption rates in India growing rapidly due to the expansion of digital services and influencer-led campaigns.

Understanding the elements of marketing mix isn’t academic—it’s practical. Especially for brands exploring AI influencer marketing or targeting tier 2/3 cities.

8. How Hobo.Video Empowers Brands with the 7Ps

8.1 Practical Implementation at Scale

Hobo.Video delivers:

• Product & Promotion: Campaign-specific UGC.
• People: Pre-vetted, regional influencers.
• Process: Fully managed, AI-powered workflows.
• Physical Evidence: Real videos from real users.

This makes it one of the top influencer marketing companies in India. Brands get results because each of the 4Ps and 7Ps of Marketing is mapped with execution.

9. Key Takeaways: Learnings from the 4Ps and 7Ps of Marketing

• Know your product inside out.
• Price it based on market demand and customer perception.
• Choose the right distribution channels.
• Use smart promotion, like UGC and influencer campaigns.
• Hire skilled people who reflect your values.
• Streamline processes for smooth customer journeys.
• Add visible proofs like testimonials, reviews, or product demos.

Ready to Transform Your Marketing Strategy?

Whether you’re a brand or an influencer, don’t just apply the Ps—live them.Hobo.Videocan help you execute the 4Ps and 7Ps of Marketing with purpose, technology, and creativity. Register now to begin your journey toward smarter, more powerful influencer-led growth.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath, and the Good Glamm Group.

Let’s create a growth roadmap built just for your brand.We’re listening – register now.
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