India’s digital economy is moving at lightning speed, and social media platforms have become the new playgrounds for brands to connect with millions of users. While Instagram and YouTube continue to dominate, Snapchat has quietly become a goldmine for influencer-driven campaigns. In fact, Snapchat recorded over 200 million monthly active users in India in 2025, making the country one of its fastest-growing markets. What stands out is how Indian brands using Snapchat influencers are building meaningful connections with young consumers. Gen Z and millennials spend more than 40 minutes per day on Snapchat, making it one of the most engaging social platforms in the country. From fashion to food, beauty to fintech, brands are creatively tapping into this space.

In this article, we will explore 10 Indian brands winning with Snapchat influencers and understand why their strategies worked. Along the way, we will break down the role of Snapchat influencer marketing in India, highlight social media brand promotions, and share insights that marketers can use for influencer-driven brand growth.

1. Why Indian Brands are Turning to Snapchat Influencers

The Indian digital marketing scene has become highly competitive. While Facebook, Instagram, and YouTube remain popular, Snapchat’s unique features like AR filters, lenses, and short-lived content are attracting brands that want to stand out. Unlike other platforms, Snapchat offers a raw and authentic way to connect with audiences, which is especially appealing to younger users.

One major factor driving this trend is Snapchat engagement in India. A recent study byStatistarevealed that over 60% of Gen Z users in India prefer Snapchat for sharing everyday updates, compared to just 35% on Instagram. This shows how the platform is deeply woven into their daily lives. For brands, it means Snapchat brand collaborations can drive higher authenticity and relatability.

Another reason is the cost-effectiveness of Snapchat advertising for businesses. Compared to Instagram ads, Snapchat’s CPM (cost per thousand impressions) is 20–30% lower in India, giving brands more value for money. This makes it especially attractive for social media influencer campaigns in India, where return on investment (ROI) matters more than ever.

2. Top 10 Indian Brands Using Snapchat Influencers Successfully

Here’s a look at 10 Indian brands on Snapchat that have achieved measurable success by working with influencers. Each case highlights how they integrated UGC videos, authentic storytelling, and best Snapchat marketing strategies into their campaigns.

2.1 Myntra: Fashion That Speaks Snapchat

Myntra, India’s leading fashion e-commerce platform, has been at the forefront of digital campaigns. The brand partnered with top influencers in India to launch AR try-on filters during its End of Reason Sale. Influencers showcased how users could “try before they buy” with Snapchat lenses.

This campaign not only drove Snapchat engagement in India but also generated 15% higher conversions compared to Instagram ads. By blending fashion with technology, Myntra positioned itself as a modern, youth-driven platform. It also highlighted the whole truth about digital shopping—people want quick, fun, and interactive ways to explore products.

2.2 Zomato: Food and Fun Stories

Zomato has always been an expert in quirky, meme-driven marketing. On Snapchat, the brand worked with food influencers who shared UGC videos of their favorite orders, discounts, and delivery experiences. By creating snackable food content, Zomato kept the campaign highly relatable.

The campaign resulted in over 25 million story views during its 2024 Diwali offer, proving that influencer-driven brand growth works brilliantly in the food industry. Zomato’s Snapchat push showed how social media brand promotions can drive direct app downloads.

2.3 Nykaa: Beauty Filters for Gen Z

Nykaa leveraged Snapchat influencer marketing in India by launching exclusive AR beauty filters. Influencers demonstrated how lipsticks, blushes, and foundations looked on real faces using Snapchat lenses.

This move aligned with Indian digital marketing trends where consumers want authenticity before making a purchase. Nykaa reported a 20% increase in trial-based conversions, which shows howSnapchatadvertising for businesses can be more than just awareness—it can drive actual sales.

2.4 Swiggy: Hunger Games on Snapchat

Swiggy created interactive Snapchat games where users could play and win coupons. Influencers encouraged their followers to join, turning the campaign into a gamified brand collaboration.

This effort blended entertainment with utility. Reports suggest the campaign led to a 12% spike in first-time orders, proving how Indian brands using Snapchat influencers can cleverly turn fun experiences into business growth.

2.5 Tata Motors: Driving Youth Engagement

Tata Motors targeted urban youth with Snapchat campaigns for its EV models. Influencers posted stories showcasing eco-friendly drives, AR car walk-throughs, and interactive Q&As.

The campaign achieved 5 million story interactions in just one month, a figure highlighting social media influencer campaigns in India and their power to shift brand perception. Tata Motors positioned itself not just as an automobile brand, but as part of the new digital India movement.

2.6 Flipkart: Big Billion Days on Snapchat

Flipkart leveraged Snapchat brand collaborations during its annual Big Billion Days sale. Influencers created countdown stories, shared discount leaks, and urged followers to participate in flash sales.

According to Flipkart’s 2024 campaign data, Snapchat alone generated 8% of total sale traffic, a significant number given the scale of the event. This proves how best Snapchat marketing strategies can directly influence consumer shopping behavior.

2.7 boAt: Music Meets AR Filters

boAt Lifestyle tapped into Snapchat’s audio features. Influencers created UGC videos showcasing earphones and speakers with custom AR filters that responded to beats.

The campaign went viral, achieving 30 million impressions in under two weeks. By blending music with Snapchat’s playful style, boAt demonstrated the whole truth of youth marketing—make it fun, and they will engage.

2.8 Byju’s: Learning Through Lenses

Byju’s, India’s edtech giant, adopted a different approach by creating AR filters that made learning fun. Influencers used these filters to teach concepts in science and math in quirky ways.

The campaign tapped intoAI influencer marketingand interactive storytelling, achieving 10 million student interactions. Byju’s showcased how even serious subjects can succeed on Snapchat through influencer marketing India strategies.

2.9 Tata Tea: “Jaago Re” on Snapchat

Tata Tea brought its famous Jaago Re campaign to Snapchat with influencers driving conversations on social awareness. The brand used social media brand promotions not just for sales, but for thought leadership.

The campaign generated over 3 million user-generated stories that carried the message forward. This is a strong example of how Indian brands on Snapchat can push for both social impact and commercial growth.

2.10 The Good Glamm Group: Beauty Meets Community

The Good Glamm Group, which owns MyGlamm and other beauty brands, collaborated with famous Instagram influencers who extended their reach to Snapchat. Influencers posted tutorials, unboxings, and AI UGC content for launches.

This strategy aligned with Indian digital marketing trends of cross-platform growth. Reports suggest that Snapchat drove 7% incremental sales uplift for MyGlamm, proving the platform’s role in influencer-driven brand growth.

3. Key Learnings from These Campaigns

Looking at these 10 Indian brands using Snapchat influencers, some clear patterns emerge:

1. Authenticity matters most. Snapchat thrives on raw, everyday storytelling rather than polished, studio-like videos.
2. AR and filters are the secret weapons. Almost every successful campaign used interactive features.
3. Entertainment + value = engagement. Games, try-ons, and quirky content worked far better than plain ads.
4. Influencers bring trust. Instead of hard-selling, they drive conversations that feel natural and personal.
5. ROI is measurable. From traffic spikes to sales conversions, Snapchat campaigns showed tangible impact.

4. The Future of Snapchat Influencer Marketing in India

The future looks bright for Snapchat influencer marketing in India. With 200 million+ users, growing ad investments, and increasing reliance on AI influencer marketing, brands will continue to innovate.

Experts predict Snapchat ad spends in India will cross ₹1,500 crore by 2026, driven by demand for social media influencer campaigns in India. Brands that master best Snapchat marketing strategies today will stay ahead tomorrow.

5. Conclusion: Why Indian Brands Should Invest in Snapchat Influencers

To wrap up, the whole truth is clear—Snapchat is no longer just a fun app for selfies. It has become a powerful marketing engine, especially for Gen Z and millennials. The case studies above prove that Indian brands using Snapchat influencers can drive sales, boost awareness, and build deeper engagement.

Whether you’re a startup, an established FMCG giant, or a digital-first brand, Snapchat offers unique opportunities for influencer-driven brand growth. The time to act is now.
Before you go, explore top Snapchat influencers driving brand growth in 2025.Read here.

6. Key Tips and Takeaways

• Use AR and filters to create interactive brand experiences.
• Partner with authentic influencers who resonate with Gen Z.
• Focus on Snapchat engagement in India rather than vanity metrics.
• Blend fun with function—gamified campaigns deliver higher ROI.
• Think beyond sales: social media brand promotions can drive awareness, advocacy, and loyalty.

About Hobo.Video

Hobo.Videois India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath, and the Good Glamm Group.

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