The Ultimate Guide to SEO in 2025 for Business Owners
Introduction In this comprehensive guide, The Ultimate Guide to SEO in 2025 for Business Owners, we’ll dive deep into how search engine optimisation is evolving, what you as a business…
Rohit Thapa
Why Product Reviews Are Still the Strongest Form of UGC
Introduction: The Unshakable Power of Words from Real People Scroll through Amazon, Flipkart, or Nykaa today — what’s the first thing you notice before hitting “Buy Now”? It’s not the…
e.l.f Cosmetics Marketing Strategy: How They Mastered TikTok
Introduction In 2019, when most beauty brands were still testing the waters of short-form video, e.l.f Cosmetics took a bold leap into uncharted digital territory — TikTok. The result? A…
Case Study: e.l.f Cosmetics’ “Eyes Lips Face” Campaign Success
The Viral Spark That Redefined Beauty Marketing In 2019, the internet pulsed with an irresistible beat. TikTok users everywhere were lip-syncing, dancing, and flooding the app with one catchy line:…
Burberry’s Marketing Strategy: Reinventing a Luxury Legacy
Introduction: The British Luxury Fashion Brand That Rewrote Its Legacy When we talk about British luxury fashion, there’s one brand that refuses to fade into the background — Burberry. It’s…
50 TikTok Bio Ideas for Content Creators Who Want to Stand Out
Introduction: In the crowded world of TikTok, where every scroll brings a new face, your bio is the first handshake. It’s the five-second pitch that decides whether someone hits “Follow”…
A/B Testing TikTok Bios: What Actually Converts
Introduction: TikTok is no longer just a short-video app — it’s a personal brand marketplace. Every scroll, every second, and every sentence in your TikTok bio silently influences how your…
How to Design a PR Package Influencers Will Actually Love
The Moment That Sparks Influence The soft rustle of tissue paper. A pastel ribbon untied.The camera rolls as an influencer’s fingers lift the lid of a beautifully crafted PR box.…
10 Creative PR Package Ideas to Impress Content Creators
Introduction: When a Box Becomes a Brand Story A well-designed PR package isn’t just a box — it’s an experience waiting to unfold. For content creators, the unboxing moment is…
The Dos and Don’ts of Influencer PR Boxes in 2025
Introduction: In 2025, influencer marketing isn’t just about gifting — it’s about storytelling. The humble PR box has evolved from being a promotional freebie to becoming a brand moment. For…