Advertising Brands Using Social Media Influencers
Ever wondered what was the starting point of the whole Influencer Marketing concept? The answer is Skepticism. Yes, you read that right. Skepticism in the minds of consumers about the…
Influencer Marketing Guide
Nano And Micro-Influencers In The Spotlight
Do you have questions on nano and micro-influencers? Congrats! You found a good place to get precise answers. Let’s delve into the hows, whats, and whys. Also, before that let’s…
Why Brands Hesitate To Collaborate With The Influencers?
Before going into why brands hesitate to collaborate with influencers, let us first understand the ever-growing influencer marketing. This marketing gimmick has radically changed the way marketers and brand owners…
A Reflection On 2020
2020 was a bittersweet year for all. Sure, the year had its ups and downs; we could even resort to calling it the worst year of our lives! With the…
Guide To The Types Of Collaboration With Brands
By Pritika Matkar It is a well-established fact that influencer marketing works for a brand. These social media celebrities do have the power to ‘influence’ people and drive the audience…
The Power Of Influencers – An Insight Into Their Influence
To think of it, a decade ago, the term ‘social media influencer’ did not exist. But as of today, influencer marketing is a critical tool in the marketing industry along…
Tips For Influencers To Grow Their Instagram Presence
The intention behind any post of an influencer on social media is to gain more followers and increase engagement. Similarly, the intent behind Insta influencers is to grow their Instagram…
How to Ace the Game as an Instagram Influencer
“Gone are the days where you’d put an ad in a magazine or use a legitimate celebrity. Now are the days where you’ll pay any plant, animal, or mineral with…
Guide to Effective Podcast Marketing
“The medium of podcasting and the personal nature of it, the relationship you build with your listeners, and the relationship they have with you- they could be just sitting there,…
The Influencer’s Guide to Land a Perfect Collaboration
With the advancing digital world, influencers are approaching to adopt new ways of marketing across various platforms. The market predictions prompt that by the year 2022, mobile penetration in India…