By Taniya Santani
Most of us use Google Ads and are quite familiar with it. You may have considered Bing Ads in the past but hesitated because you didn’t know how the Bing setup works or thought it didn’t have enough traffic.
With 36%of the US market for searches, Bing is a large audience to be missing out on. The network offers an import directly from Google and easy setup if you’re starting from screech
Here you will know how to setup a Bing Ads Campaign step by step
Create a Bing Ads Account
To create an account, visit Bing Ads website and click on the green button, sign up now which is at the top right corner of the site. If you’ve already created one, you can click on sign in to access the account. But if not, clicking on sign up will take you to a page where you’ll start the process of creating an account.
Here, you’ll have to fill in all your personal information, your location, and currency. You’ll also need to let Bing Ads know the reason you want to create the account. They’ll ask if you’re going to use it to promote your business or act as an ads agency supporting the trades of others. Choose the option that best suits your purpose before clicking on “create account.”
Campaign Ads (importing from Google ads)
The next step is deciding if you want to create a new campaign or import your Google Ad campaign if you already have one. If you already have a Google Ad, you’ll see the option. “import from Google Adwords.” Select it and click on the “sing in to Google” button.
When you get into your Google Ads account after entering your name and password, choose the ad campaign you wish to import and click to continue. The next page will lead you to the “choose import option” and also the schedule for importing them, which could be one-time, daily, weekly, or monthly. If you want a schedule, you can click on it.
That’s all about importing the data from your Google Ads to Bing Ads, which helps reduce the time spent creating a new campaign Ad.
Creating a new campaign
However, if you don’t have a Google Ads campaign, then the next step should be creating one. But first, you need to research to find the right keywords to use because herein lies the success of your campaign.
How do you conduct a keyword search to use on your Bing campaign? This question is where the big ads keyword planner becomes relevant. To locate it, go to the main dashboard of the Bing Account and click on tools, it’ll bring a drop-down list keyword planner.
The keyword planner helps you to gather data on keywords Bing users use when searching. It then helps you to know the specific keywords to use that will be relevant to your campaign ad and that will be relevant to your campaign as well as the bidding process.
You can use the keyword planner to find new keywords which will give you lots of keyword ideas about your brand. You can also use it to get search volume data on cost estimates of the keywords you might intend using. Click on what you want the planner to get done for you, and it’ll take you to the page where you’ll fill out the necessary information before clicking “get suggestions” to see the result.
Creating your first campaign
After you’ve found the right keyword, you need for your campaign, go back to the dashboard, and create your first campaign, by clicking on the create campaign button below. It brings up a page where you’ve to choose your goal for the campaign.
After doing that, you’ll go to another page where you’ve to fill the fields before clicking save. The next step is choosing your target keywords. Follow the instructions in the space of entering keywords to ensure you do it right.
If you want to follow the default keyword match type of Bing which is the board match, you can type in your keyword and separate them with a comma. But if you want to use the phrase match, do so by using quotes on each of the keywords. And if you’re going to use an exact match, use brackets.
After typing in the keywords, click “Add” to go to the budget page where you choose how you want the Ad to run before clicking save and add payment. Adding your payment is the last step of creating your first campaign. Congrats! Here you’ve set up your first Bing Ad campaign.
So this was a step-by-step process for how to set up a Bing ads campaign.
Tip: if you’re looking forward to making a video ad campaign for your brand or product, you can take ideas for the same from Hobo.Video.