Top 20 Nano Fashion Influencers in 2025.
Fashion in 2025 isn’t about red carpets or glossy lookbooks. It’s about authenticity—the way real people wear, remix, and talk about clothes. Across India, emerging fashion content creators are replacing…
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Top 10 Gaming YouTubers in India You Should Follow
India’s Gaming Revolution: How a New Generation of Creators Changed the Game Over the last five years, India has gone from being a mobile-first nation to a gaming-first generation. With…
How Sugar Cosmetics Boosted Sales With TikTok Creators
In India’s fast-changing beauty market, few brands have captured the pulse of young consumers the way Sugar Cosmetics has. Beyond launching bold products and quirky shade names, Sugar Cosmetics has…
How Sonu Sood’s Collab with a Wellness Brand Went Viral.
The Sonu Sood wellness campaign proved that celebrity endorsements can be more than glitzy ads. By combining celebrity health advocacy India, holistic healing lifestyle diseases, fitness and nutrition awareness India,…
How Sleepy Owl Coffee Used Instagram UGC to Gain Trust
Introduction In India’s booming coffee culture, Sleepy Owl Coffee stands out not only for its artisanal blends but also for how it engages its community. How Sleepy Owl Coffee Used…
5 Steps to Launch a Scalable Influencer Marketing Strategy.
In today’s fast-moving digital world, brands can’t survive on ads alone. Real influence comes from real people sharing real experiences. That’s why an influencer campaign growth plan is no longer…
Licious’ Regional Influencer Campaign That Increased Orders
In India’s hyper-competitive D2C food space, Licious’ Regional Influencer Campaign stands out as a masterclass in turning local trust into measurable sales. Licious’ Regional Influencer Campaign leveraged creators across cities,…
Pinterest & Instagram UGC Case Study: Converting Pins to Sales
Introduction In the fast-evolving world of social commerce, Pinterest & Instagram UGC campaigns have become game-changers for brands looking to turn engagement into revenue. Unlike traditional advertising, user-generated content feels…
Case Study: Noise Brand Leveraging Tech Influencers for Sales
Introduction In India’s buzzing D2C (Direct-to-Consumer) ecosystem, one name that consistently rings loud and clear is Noise. What started as a modest brand selling smartphone accessories has grown into one…
Case Study: BoAt’s Creator-Led Marketing Strategy Explained
In India’s rapidly evolving D2C landscape, few stories feel as alive and electric as BoAt’s. What started as a scrappy audio startup selling earphones has now become a billion-dollar symbol…