Top 10 Best Selling Products List in India 2021: A Guide for e-commerce start-ups

By Simran Sardana

Starting a business is oftentimes easy to think about rather than starting your own business and making it work throughout. Nowadays, more people are focusing on online businesses because of the many advantages they offer. Even this pandemic has helped many online businesses reach new heights.

Are you thinking about starting up your online business with the ease of setting everything up at your place? What exactly should you sell online that will make your business grow and reach more and more clients?

Don’t worry, we are here with the bestselling products online in 2021 to get you started with your online business.

By the end of this article, you’ll be more than confident about what kind of products and services to choose. So sit back, and jot down all the following points of the most selling products online in India in 2021.

How did the pandemic affect e-commerce in 2021?

The year 2020-21 changed many things for the world and came to a new world of opportunities for online businesses. And hence, this is the first question that pops into your head: how is the online business booming in 2021?

The main reason is that everything is online nowadays, varying from online payments to online classes, and so on. The main factor behind the increasing graph of online businesses in 2021 is the pandemic. When many physical stores and outlets were closed because of the lockdown, online businesses started flourishing.

It is a fair estimate that almost 95% of all purchases would be online by the year 2040. Hence E-commerce is opening a world of opportunities for people around the globe.

Around 67% of the millennials and 56% of Gen- Z are into online shopping. No one wants to go out to shop, this is the major reason behind the growth of online businesses.

Despite the fact that ladies are characteristically stuck as customers, with regards to web-based shopping, men rule the details, burning through 28% more than ladies shopping on the web.

The lockdown only showed us a partial picture of the bigger future.

“The pandemic has caused an inflection point for e-commerce in the country. At present, more than 50% of online shoppers are using e-commerce for convenience. This is a far departure from earlier estimates when 70% of online shopping used to be driven by heavy discounting. In the first half of 2021, e-commerce continues to grow in double digits. And the second half loaded with sale events, this growth will only bolster further,” said Mrigank Gutgutia, director, e-commerce, RedSeer Consulting.

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What are the high-demand products in India, 2021?

To prevail in eCommerce, you need three things: sought-after items to offer, the ability to showcase them, and the drive to succeed.

For your ease, we came up with a list of the top 10 best-selling products of different niches that were purchased in the year 2021 in India.

10 Best Selling products in India 2021

1. Facemask

We aren’t talking about the beautiful face masks but the masks which are essential for our lives these days. They are the most bought item in the years 2020 and 2021. So, if you are thinking about starting your own online business, face masks are something you should start with.

2.Posture correctors

Working from home has its advantages, but the one thing that isn’t good is the increasing rate of back problems. A posture corrector comes in handy in this situation.
Therefore, this is the second most selling product online in 2021.

3. Clothes

Everyone these days is shopping online and who doesn’t love a new pair of clothes. Statistics show that almost 35% of the revenue which is generated from e-commerce platforms is from apparel shopping only. For example, dress materials, women’s clothes, men’s and kids’ clothes as well.
Thinking about starting your e-commerce store?
Let the first set of products be clothes.

4.Books and stationery

Top 10 Best Selling Products List in India 2021


The year 2020-21 came with people feeling lost and having nothing to do, this increase the rate of book reading. With the bookstores and libraries being shut the only option left was to buy books online.
The same goes for stationery products as well. Many people started journaling their daily lives in different diaries and hence many people started their online stores where they sell journals and other stationery products for people to buy from.

5. Mobile Phones

As soon as classes and work shifted from offices and schools to online, the growth of electronic devices increased rapidly this year. Every student started taking classes on their newly bought mobile phones and every working professional started taking their meetings on their phones as well.
Therefore, mobile phones became a part of the hot-selling products online in 2021. 

6. Footwear

Online businesses started flourishing because of the variety that is offered by brands online and heavy discounts that are offered by brands as well which is unlikely if we go out and shop from the markets. People are allowed to choose from thousands of options of products like footwear and even have the option of returning and buying other products from the options available.

7. Jewelry

Buying the right kind of jewelry to go with your outfits is a tedious task if you ask me and given that no one has the right amount of time to dedicate to go to different stores and markets is too much to ask these days. So, here comes the online stores to help you sort out the problem.

·   Just by staying at home in front of your laptop/ phone screen, you can order stunning jewelry pieces online and even help small businesses grow who take out their time to pack each order most beautifully.
·   This process helps everyone, you, the business owner, and the delivery services people as well.

8. Beauty products

The products that are mostly owned by people these days are beauty products and hence they are always on the bestselling list. Skincare routines shared by influencers are followed by their audiences as well so there is a rise in all the beauty products like lotion, toner, serums, hair care products, etc.

9. Video Games

In one of our articles about Twitch, we talked about men being the center segment when it comes to playing video games, it plays the role of stress buster as many of them say. The majority of the Gen-Z as well is a fan of video games and hence, in this lockdown, there was a rise in the sales of online video games in the country.

10. Handmade items

Handmade products have always been a favorite thing to buy around the globe. Be it someone’s birthday or anniversary or any other occasion, handmade things take a special place in people’s hearts.
In 2021, people were mostly celebrating every occasion at home, so small businesses selling handmade things started different offers and sales on their products and gained popularity.
These included products like paintings, portraits, jewelry, clothes, table mats, so on and so forth. The list is truly long.

So, this was the list of 10 different products and services that were on the bestselling list in the year 2021 which can be found easily on online e-commerce stores and multinational companies such as Amazon or Flipkart, etc, and small businesses as well.

The conclusion is that the use of technology is increasing by the day and in the upcoming year’s everything will be online, so we need to get used to it as soon as we can. 

Also, the list of best-selling products keeps on changing depending upon the usage of the products and popularity of different products and services and this blog post contains the list of best selling products till the month of July 2021 in which half the time it was the pandemic situation and hence it was advised to stay at home as much as possible. The list of products highly depends on the situation as well. Now that we have already read and noted down everything about online businesses and the bestselling products, let me take you through the online shop of Hobo.Video and start buying the bestselling products already.

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