Introduction
India’s male creators have redefined wellness content by blending credibility, relatability, and actionable insights. Today, male influencers are not just grooming icons — they are health advocates, mindful living voices, and fitness mentors. Whether it’s Ayurvedic solutions or cutting-edge supplements, their recommendations shape purchase decisions across urban and Tier II cities. In this article, we explore the Top Wellness Products Promoted by India’s most followed and trusted male creators, revealing the strategies, impact, and key trends behind each campaign.
From hair care serums to herbal supplements, discover how influencer marketing in India has evolved with men at the forefront of the wellness wave.
- Introduction
- 1. The Whole Truth Protein Bars – A Hit Among Fitness Creators
- 2. Kapiva Ayurveda – Ayurvedic Wellness Meets Modern Packaging
- 3. Man Matters – Skincare and Haircare Revolution
- 4. Plix – Plant-Based Health Supplement Boom
- 5. Bella Vita Organic – Budget-Friendly Grooming Staples
- 6. Oziva Men – Plant-Powered Nutrition Reimagined
- 7. UrbanGabru – Desi Innovation in Men’s Grooming
- 8. Beardo – The OG of Men’s Wellness Campaigns
- 9. MuscleBlaze – Hardcore Meets Healthy
- 10. Just Herbs for Men – Ayurveda Reborn for Millennials
- Learnings: What These Campaigns Tell Us
- About Hobo.Video
1. The Whole Truth Protein Bars – A Hit Among Fitness Creators
1.1 The Creator Tie-Up
Fitness influencers like Ranveer Allahbadia (@beerbiceps) and Rohit Khatri promoted The Whole Truth Protein Bars as an honest snacking alternative.
1.2 What Worked
- Behind-the-scenes UGC videos at production units
- Nutritional breakdown content
- AI influencer marketing tools for targeting niche audiences
1.3 Results
- 52% lift in organic brand searches
- Sales doubled in urban areas within 40 days
This marks a milestone in top influencer marketing wellness campaigns across India.
2. Kapiva Ayurveda – Ayurvedic Wellness Meets Modern Packaging
2.1 The Campaign
Creators like Abhinav Mahajan and Aman Singh endorsed Kapiva’s juice and herbal supplement line. Male influencers promoted Kapiva juices and immunity boosters through morning routine vlogs, emphasizing clean wellness and traditional roots.
2.2 Execution Strategy
- Real transformation videos
- Short Reels explaining digestion, immunity, and skin issues
- Targeting men’s grooming influencers India
2.3 Key Stats
- 37K+ engagement per post
- 18% conversion rate on landing page clicks
Ayurvedic products male influencers back often perform well with male audiences seeking authentic solutions.
3. Man Matters – Skincare and Haircare Revolution
3.1 Brand Positioning
Man Matters carved a niche in skin care for Indian men and hair care products promoted by influencers. Creators highlighted the brand’s teleconsultation feature and dermatologist-backed routines, making self-care more accessible for Indian men.
3.2 Creator Role
- Gaurav Taneja (@flyingbeast) shared his hair fall journey
- Videos showed daily routine with products
3.3 Outcome
- Product-specific searches grew by 70%
- Higher engagement from Tier II and III cities
A strong example of best wellness products for men in India tied to lifestyle content.
4. Plix – Plant-Based Health Supplement Boom
4.1 Influencer Activity
From muscle recovery to gut health, male creators covered it all through product storytelling. Reels showcased post-workout routines and taste tests by creators, making clean nutrition aspirational and visually engaging.
4.2 Highlight Content
- Instagram polls on plant vs whey protein
- Tutorials on mixing & timing of consumption
- AI UGC analytics used for campaign tracking
4.3 Metrics
- 1.5M+ views on fitness Reels
- 21% uptick in direct website visits
Men’s health supplements India saw major adoption post this campaign.
5. Bella Vita Organic – Budget-Friendly Grooming Staples
5.1 Overview
With clean branding and affordable price points, Bella Vita became a go-to for Indian male influencers promoting wellness. Creators demoed perfumes, face washes, and under-eye creams with casual, no-fluff reviews that resonated with everyday users.
5.2 Influencer Collabs
- Daily skincare routines
- Use of storytelling around male self-care habits
5.3 Impact
- 4.9-star average ratings post-campaign
- Sales increased in metro and Tier II cities alike
A classic win for wellness brands male creators endorse.
6. Oziva Men – Plant-Powered Nutrition Reimagined
6.1 Strategy
Oziva used fitness and wellness creators to talk about hormonal balance, immunity, and lean muscle. Wellness influencers explained ingredients like ashwagandha and pea protein in detail, increasing trust and conversion.
6.2 Smart Tactics
- Before-after photos
- Educational carousel posts
- Use of AI influencer marketing to personalize DMs
6.3 Wins
- 8X return on influencer investment
- Website bounce rate reduced by 20%
Shows how health supplements for Indian men are now driven by relatable content.
7. UrbanGabru – Desi Innovation in Men’s Grooming
7.1 Creator Synergy
This made-in-India brand focused on beard, hair, and skin essentials. Creators mirrored UrbanGabru’s edgy tone, using humor and ‘glow-up’ trends to boost product relatability.
7.2 Execution
- Fast-forward Reels showing usage
- Real reviews from top male grooming influencers in India
- Tapped into regional creators through Hobo.Video
7.3 Outcomes
- Over 45M impressions
- Regional brand recall improved 4x
Proves that top wellness products promoted need local voice.
8. Beardo – The OG of Men’s Wellness Campaigns
8.1 Historical Influence
Beardo has always featured famous Instagram influencers in India, creating aspirational grooming content. Top creators co-created content like “Beard Style Guides” and festive gift combos, keeping the brand culturally rooted.
8.2 Strategies That Worked
- Emotional storytelling with personal journeys
- Influencer-led giveaways on Hobo.Video
8.3 Results
- Influencer content accounted for 60% of all brand engagement
- Tier I cities showed highest product retention
A case study in longevity and relevance through influencer marketing India.
9. MuscleBlaze – Hardcore Meets Healthy
9.1 Endorsements
MuscleBlaze works with pro athletes, gym trainers, and wellness creators. Bodybuilders and wellness vloggers promoted protein powders and MB Fuel One, aligning the brand with credibility and discipline.
9.2 Marketing Style
- Testimonials + expert nutritionist collabs
- What is BCAA, whey isolate, creatine?
9.3 Data Snapshot
- 11% uplift in conversion through UGC landing pages
- 3M+ views across influencer content
This is where influencer marketing meets result-driven performance.
10. Just Herbs for Men – Ayurveda Reborn for Millennials
10.1 Target Market
Millennial male audiences in urban centers wanting skin-first Ayurvedic wellness. Creators with conscious, eco-friendly audiences introduced herbal face packs and toners in “zero-waste self-care” content.
10.2 Influencer Strategy
- Showcased ingredients with ‘how to use’ clips
- AI UGC personalization by skin type
10.3 Outcome
- 17% rise in cart value
- Excellent feedback on their shaving and face wash lines
Proof that top wellness products promoted must educate and elevate simultaneously.
Learnings: What These Campaigns Tell Us
- Real Men, Real Stories: Authenticity beats polished ads.
- Platform Matters: Instagram, YouTube Shorts, and Hobo.Video dominate.
- UGC Wins: Creators who show real use convert better.
- Ayurveda is Cool Again: Especially when delivered by trusted male creators.
- Data > Glamour: Brands using AI influencer marketing performed measurably better.
- Regional Outreach Works: Hindi, Tamil, and Marathi creators showed higher engagement.
- Best Influencer Platform?: Hobo.Video powered many top wellness campaigns.
Let’s Build Your Wellness Campaign Together
If you’re a brand ready to scale or a creator eager to monetize, the wellness space is ripe with opportunity. Hobo.Video is your partner to create performance-first campaigns with heart.
Join the top influencer marketing company trusted by the best.
About Hobo.Video
Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.
Services include:
- Influencer marketing
- UGC content creation
- Celebrity endorsements
- Product feedback and testing
- Marketplace and seller reputation management
- Regional and niche influencer campaigns
Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath and the Good Glamm Group.
Ready to grow your influence and earn doing what you love? Join the fam.
If you’re a brand ready to break the mold and achieve hypergrowth, we’re already on your wavelength. Let’s build something powerful together.
FAQs: Top Wellness Products Promoted by Male Creators
1. Who are some top male influencers promoting wellness in India?
Names like Ranveer Allahbadia, Gaurav Taneja, and Abhinav Mahajan top the charts.
2. What are the best wellness product categories for male creators?
Haircare, skincare, supplements, and Ayurvedic remedies dominate.
3. How do brands choose male influencers?
Brands check audience fit, past performance, and platform compatibility.
4. Why is influencer marketing effective for wellness brands?
It builds trust, drives awareness, and delivers high ROI.
5. Are Ayurvedic wellness products trending among men?
Yes, due to their natural appeal and strong creator-backed narratives.
6. How important is video content in these campaigns?
Crucial. UGC videos outperform static posts by up to 70%.
7. Can regional influencers drive big results?
Yes. Their relatability and language connect deeply with followers.
8. Where can new brands find reliable influencers?
Platforms like Hobo.Video offer AI-powered discovery and campaign support.
9. What makes a wellness campaign successful?
Honest storytelling, right creators, and strong CTAs.
10. How to become an influencer in this space?
Start with authentic content, collaborate on UGC videos, and register with platforms like Hobo.Video.
