Introduction
Pay-per-click advertising has seen a tremendous evolution in recent years—especially when targeting creators and influencers. Today, creator-focused PPC campaigns are no longer just about impressions or clicks; they are built to drive action. In this deep-dive, we go inside 5 viral PPC campaigns that converted creators into buyers, reshaping how influencer marketing is done in India.
From UGC videos to AI-powered targeting, these campaigns used performance-based ads with precision. Whether you’re a marketer, a D2C brand, or a creator yourself, this article will unpack the 5 viral PPC campaigns that converted creators into buyers using real-world insights, creative strategy, and conversion science.
Let’s explore how top brands created high-converting PPC campaigns that went beyond views—turning India’s top influencers into long-term brand evangelists.
- Introduction
- 1. Nykaa’s Creator-Driven Festive Launch Campaign
- 2. Mamaearth’s AI-Powered UGC Funnels
- 3. The Whole Truth’s Honest Reviews That Sold Out Stock
- 4. Himalaya Men’s Beard Kit – The Creator Challenge Campaign
- 5. Dot & Key – Skin Diaries With Creators
- 6. What Makes These 5 Viral PPC Campaigns Work?
- 7. Pro Tips for Running Creator-First PPC Campaigns
- 8. Final Thoughts: Let Creators Be the Conversion Funnel
- About Hobo.Video
1. Nykaa’s Creator-Driven Festive Launch Campaign
A. Strategy: Influencer-centric PPC ad funnel
Nykaa ran an explosive campaign during Diwali using a creator-first PPC ad strategy. They curated UGC videos from beauty influencers who unboxed their festive kits. These videos were then used in paid ads for influencer marketing across Meta and YouTube.
B. Results:
- ROAS: 5.7x
- Influencer CTR: 4.2% (vs industry avg of 1.3%)
- Conversion rate: 18%
C. Why it Worked:
- Hyper-local creator content
- Ad creatives for PPC were all in local languages
- Used AI influencer marketing insights from past campaigns
This remains one of the best PPC campaigns for creators that helped Nykaa not only increase festive sales but also onboard 600+ micro-influencers for long-term collabs.
2. Mamaearth’s AI-Powered UGC Funnels
A. Strategy: Full-funnel AI + UGC combo
Mamaearth used AI UGC solutions to automate ad creatives. Creators submitted videos via the Hobo.Video platform, and top-performing videos were turned into performance-based ads.
B. Results:
- ROAS: 8.1x
- 1.2M video views within 10 days
- 23% lift in cart completions
C. What Made It Viral:
- Emotion-led storytelling from influencers
- A/B tested PPC ad funnel variations
- Custom CTA overlays like “Use my code for 10% off”
This case shows PPC conversion tactics for creators can outperform studio shoots. It’s a perfect example of how creator-focused advertising case studies are shaping the future of e-commerce.
3. The Whole Truth’s Honest Reviews That Sold Out Stock
A. Strategy: Authentic creator reviews
Using honest influencer testimonials from Hobo.Video creators, The Whole Truth launched a pay-per-click advertising success story that sold out their peanut butter range in days.
B. Metrics:
- ROAS: 6.3x
- Bounce rate: 21% (extremely low)
- Repeat purchases: 31% of buyers within 3 weeks
C. Key Drivers:
- “The influencer” explained ingredient lists in simple terms
- “Swipe up to shop” CTA used in PPC Stories
- Focused on examples of PPC campaigns for influencer buyers
In a saturated health-food market, this was a bold campaign that leaned into trust-building over flashiness.
4. Himalaya Men’s Beard Kit – The Creator Challenge Campaign
A. Strategy: Challenge-led PPC virality
Himalaya launched a challenge via top influencers in India—asking creators to use their beard kit for 7 days and share transformations. These were turned into ad creatives.
B. Performance:
- 150M impressions
- ROAS: 9x
- New user growth: +60%
C. Secret Sauce:
- Campaign crafted with best influencer platform Hobo.Video
- Used PPC strategies that convert influencers with “before-after” visuals
- Heavy burst campaign during IPL
This campaign showed how creator-focused advertising case studies can deliver nationwide reach if timed and executed well.
5. Dot & Key – Skin Diaries With Creators
A. Strategy: Storytelling through PPC
Dot & Key invited influencers to maintain “skin diaries” and record daily skincare progress. These diary snippets were turned into high-converting PPC campaigns.
B. Highlights:
- 3x longer engagement time on ad pages
- ROAS: 7.8x
- 400+ creators turned into customers
C. Why It Converted:
- Personalised storytelling
- Use of AI influencer marketing to target buyer lookalikes
- Campaign messaging tied to how to become an influencer and self-care narratives
This is among the examples of PPC campaigns for influencer buyers that leveraged emotional trust-building for conversions.
6. What Makes These 5 Viral PPC Campaigns Work?
A. Common Threads:
- PPC ad funnels tailored to creator journeys
- Integration of UGC videos over branded content
- AI-based ad placement to maximise ROAS
- Use of real stories, not polished ads
B. Strategic Takeaways:
- Creators trust other creators
- Paid ads for influencer marketing must be personal, not perfect
- Performance-based ads work best when creators share experiences
These learnings show the path for PPC strategies that convert influencers through human storytelling and data-backed targeting.
7. Pro Tips for Running Creator-First PPC Campaigns
- Always start with creator insights – Study behavior before launching ads.
- Use UGC from real users – It boosts trust & click-through rates.
- A/B test your creatives – Especially with different call-to-actions.
- Segment creators by niche – Don’t show beauty PPC ads to tech creators.
- Keep it mobile-first – Most creators scroll and convert on mobile.
- Use short, emotional hooks – First 3 seconds matter.
Brands following these steps are more likely to create pay-per-click advertising success that converts and scales.
8. Final Thoughts: Let Creators Be the Conversion Funnel
Want to run viral PPC campaigns that convert like magic? Let creators lead your story.
At Hobo.Video, we’ve seen that when creators are at the centre of PPC strategy, brands see better ROAS, higher CTR, and stronger relationships.
Don’t just buy clicks—build communities.
Partner with us. Launch your next big creator campaign with Hobo.Video.
About Hobo.Video
Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.
Services include:
- Influencer marketing
- UGC content creation
- Celebrity endorsements
- Product feedback and testing
- Marketplace and seller reputation management
- Regional and niche influencer campaigns
Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath and the Good Glamm Group.
Ready to grow your influence and earn doing what you love? Join the fam.
If you’re a brand ready to break the mold and achieve hypergrowth, we’re already on your wavelength. Let’s build something powerful together.
FAQs – 5 Viral PPC Campaigns That Converted Creators into Buyers
1. What is a PPC campaign in influencer marketing?
A PPC campaign in influencer marketing uses paid ads where you only pay when someone clicks. It’s optimized using content from influencers or creators, driving traffic or conversions.
2. How did Nykaa turn creators into buyers through PPC?
Nykaa used regional creator UGC and ran ad sets targeting specific age groups. The authenticity helped convert creators who also shopped the products they promoted.
3. Are UGC videos better for PPC than studio content?
Yes. UGC videos often outperform branded content in PPC because they feel more authentic and relatable—especially to Indian consumers.
4. What platforms work best for creator PPC ads?
Instagram, YouTube Shorts, and Meta platforms are top choices due to visual engagement and massive reach.
5. Can small brands run creator PPC campaigns?
Absolutely. With platforms like Hobo.Video, even small D2C brands can access influencers and run effective PPC ads on a budget.
6. Why do creators convert better than traditional audiences?
Creators are both consumers and promoters. If they believe in a product, their endorsement is stronger and more organic.
7. How do I track the performance of PPC for creators?
Use tools like Meta Ads Manager or Google Ads dashboard, and track KPIs like ROAS, CTR, and post-click conversion.
8. What is the cost of creator-focused PPC in India?
It depends on the niche, but typically ranges from ₹2–₹6 per click for mid-tier campaigns.
9. What’s the difference between influencer marketing and PPC?
Influencer marketing is organic (barter or paid collabs), while PPC is performance-based where brands pay only for results.
10. How can Hobo.Video help with creator PPC?
Hobo.Video provides AI tools, UGC creators, and full-funnel campaign support for running high-ROI creator-first PPC campaigns.
