Nano influencer refers to a social media influencer who has a small and engaged audience. It is also important to note that regardless of the number of followers, which may be just a few thousand, you can collaborate with brands and get paid. In this article, I will guide you on how to secure simple ways how to get brand collaborations as a nano influencer. Let’s get started!
1. Focus on Your Niche
A niche is a topic you enjoy talking about. It could be beauty, cooking, travel, or fitness. Brands want to work with influencers who have a clear niche because it helps them know if their audience will like their products.
For example, if you post about healthy food, a brand that sells snacks or supplements may want to collaborate with you. Stick to one or two topics so that your followers know what to expect from you. This will also help brands see how they can fit into your content.
2. Build a Strong Community
As a nano influencer, your strength lies in your connection with your followers. Your community is small but engaged, meaning people trust what you say. Brands care more about engagement than just the number of followers. If your followers like, comment, and share your posts, brands will see that people listen to you.
To build a strong community, talk to your followers. Reply to their comments and messages, ask questions, and make them feel involved. For example, if you post about skincare, ask your followers about their skincare routines. The more you engage with them, the more loyal they will be.
3. Create High-Quality Content
Even with a small following, brands will notice you if you create high-quality content. You don’t need fancy equipment to do this. A clear photo or video taken with good lighting is enough. Your posts should look neat and attractive so that brands can see how their products will fit into your content.
Try to make your posts fun and creative. For example, if you’re talking about fitness, show yourself doing an easy workout. If you enjoy cooking, share a recipe with simple instructions. Brands want influencers who can create interesting content that people will enjoy.
4. Tag Brands in Your Posts
If you already use products from a brand you like, tag them in your posts. For example, if you love a certain shampoo, take a photo of it and tag the brand on social media. You can also mention the brand in your caption and say why you love their product.
This will put you on the brand’s radar. Sometimes, brands notice when you tag them and might reach out to you for future collaborations. It’s an easy way to show your interest in a brand without directly asking them for a deal.
5. Reach Out to Brands
Instead of waiting for brands to contact you, take the first step. If you like a brand and think you can promote their products, send them a message. You can do this through email or social media.
When reaching out, introduce yourself and explain why you want to work with the brand. Tell them how your audience matches their products. For example, if you post about fashion, explain that your followers are interested in clothing, and you think their brand would fit perfectly.
6. Join Influencer Platforms
Some websites connect influencers with brands. One of these platforms is Hobo.Video, which helps influencers find brand deals. These platforms allow you to create a profile and look for brands that want to work with influencers like you.
When signing up for an influencer platform, make sure to include details like your follower count, engagement rate, and examples of your best posts. This makes it easier for brands to find and work with you.
7. Keep Your Followers Engaged
Brands love to see influencers with engaged followers. This means that people are not only following you but also interacting with your content. To keep your followers engaged, you need to post regularly and share interesting content.
For example, create fun polls, ask questions, or host a giveaway. You can also share tips, tricks, or stories that your followers will find helpful. When your followers feel connected to you, they are more likely to interact with your posts, which will attract brands.
8. Be Consistent
Consistency is key to growing your account and attracting brand collaborations. Posting once in a while will not keep your followers engaged. Create a schedule for posting content, and stick to it.
For example, you can decide to post every Monday, Wednesday, and Friday. Brands want to work with influencers who are active and engaged with their followers. Consistent posting shows brands that you are serious about your role as an influencer.
9. Show Your Personality
Brands don’t just want to see beautiful photos; they want to see your personality. Be yourself in your posts and let your followers get to know you. Share your thoughts, stories, and experiences with them.
When you show your personality, it helps your followers connect with you more deeply. This makes your account stand out and makes brands more likely to want to work with you.
10. Create a Media Kit
A media kit is like a resume for influencers. It’s a document that includes important details about your account, such as your follower count, engagement rate, and examples of your best posts. Brands use this information to decide if they want to work with you.
You can send your media kit to brands when reaching out to them. This makes you look professional and prepared. It also helps the brand understand what you can offer and why they should collaborate with you.
11. Be Professional
When working with brands, always be professional. Respond to messages quickly and politely, and make sure to follow through on your promises. If a brand asks you to post on a certain date, make sure you do it on time.
Being professional also means delivering high-quality content that meets the brand’s expectations. Brands want to work with influencers who are easy to work with, reliable, and respectful.
12. Start Small
As a nano influencer, you might not get big brand deals right away, and that’s okay. Start small by working with local or smaller brands. These companies are more likely to collaborate with nano influencers because they want to reach a smaller, targeted audience.
Once you build your portfolio by working with smaller brands, you can start approaching bigger brands for collaborations.
Conclusion
Getting brand collaborations as a nano influencer is possible if you follow the right steps. Focus on growing your community, creating high-quality content, and being professional. Don’t be afraid to reach out to brands and use influencer platforms like Hobo.Video to find opportunities.
By staying consistent, showing your personality, and building strong connections with your followers, you can attract brand collaborations and start your journey as a successful influencer. Always remember that your value lies in the trust and engagement you have with your audience, not just the number of followers.