By Rachit Sharma
Influencer marketing or Paid Influencer collaboration, which seems like a new concept nowadays, is interestingly old, prevailing in our marketplace for a very long time. Brands using people with some influence over the masses to promote their products is the most basic way to understand influencer marketing. Firstly using a single mega influencer or a celebrity gets heavy on the brand’s pocket and not giving the desired ROI (return of investment). Secondly, Micro and nano influencers are a better alternative for this due to their high engagement rate. But the only problem here is their lack of knowledge on how to find and collaborate with brands. Today from Hobo, we will tell you how you can participate in paid influencer campaigns at Hobo. By following these easy steps, you can participate in paid influencer collab campaigns at hobo and unexpectedly earn.
Here enters Hobo.Video.
What is Hobo.Video?
First, Let me tell you about Hobo. A platform where you can make money by making videos and easily finding brands interested in collaborating with you. Sounds interesting, right? Well. that’s what Hobo does. Hobo.Video is a premier global destination and a social commerce platform driven by videos where millions of generation Z and millennial influencers, resellers, buyers, and friends are connecting and interacting with each other to make a perfect purchase with the help of community-driven recommendations.
Influencers can showcase their creativity through video-driven content and monetize it through brand promotions, barter deals, paid collaborations, driving sales, owning their own store, re-selling, and connecting with trusted brands for product promotion and reviewing. People can work with Hobo part time, full time, or as a reseller.
On top of that, influencers can enjoy the highest margin in the market, which starting at 10% goes as high as 35%, depending on the campaign, brand, and membership. Influencers even have the opportunity to start their own brand with zero investment.
Hobo.video helps influencers in earning through various ways and one of them is Brand Collaboration. So the question is, how a brand collaboration works on Hobo.Video.
Brand Collaboration and Hobo.Video
Hobo.Video is an invite-only platform and partners with only trusted brands. More importantly, a dedicated team at Hobo reviews the brands, which makes sure that all the boxes on the eligibility list are checked before inviting them to the platform for a paid influencer collaboration. After getting onboard they run various campaigns to begin the promotion of their products. Some brands currently running paid collaboration campaigns on Hobo are:-
Osypure
Osypure is one of the leading beauty brands in India which aims to bring the best solution of natural ingredients and modern sciences to help resolve most of the skincare problems by making effective, affordable, and convenient products. Its campaign details are:-
- Influencer Type : Male and Female
- Margin : 30%
- Earning : Rs 10,000 – Rs 80,000
- Membership : Diamond
- Category : Beauty, Fashion, Health & Fitness, Lifestyle
Karasaliwa
Krasaliwa is India’s one of the leading brands in the health and fitness industry. It is a 100% organic and natural product based Indian brand that works to promote a healthy lifestyle. Products from Krasaliwa are available on Hobo.Video where influencers can participate in this Continuous earning opportunity campaign. Its campaign details are:-
- Influencer Type : Male and Female
- Margin : 15% – 30%
- Earning : Rs 10,000 – Rs 80,000
- Membership : Diamond and VIP
- Category : Health & Fitness, Lifestyle
Larel
Larel is one of the top brands in India. Their aims to bring the best solution of natural ingredients and modern sciences to help resolve most of the skincare problems by making effective, affordable and convenient products.
Products from Larel are available on Hobo.Video where influencers can participate in this Continuous earning opportunity campaign. Its campaign details are:-
- Influencer Type : Male and Female
- Margin : 15% – 30%
- Earning : Rs 10,000 – Rs 80,000
- Membership : Diamond and VIP
- Category : Beauty, Fashion
Here we have listed only a few from the vast number of branded campaigns present on Hobo; Further, you can check the full list of campaigns running by following the link.
In addition taking any new step is mixed with confusion and doubts. So trusting any random brand could be of great risk and can harm your followers’ trust in you.
Why Trust Brands on Hobo.Video?
Trust and wellbeing of Influencers and brands is Hobo’s number one priority. Hobo’s invite only Platform Approach has helped them to partner with only trusted brands.
To be eligible to partner with Hobo, brands should have:
- A product rating of 3 or more on trusted marketplaces such as Amazon, Flipkart, Tokopedia, Lazada, etc.
- Net Promoter Score (NPS) of the brands should be positive.
- If the above conditions do not apply, Hobo reviews 3 customer testimonials of the brand.
After these criteria are met then only Hobo sends an invitation to a brand. Hobo’s machine learning algorithm targets the right influencers and followers who are most relevant for the goals of the associated brand.
Sure that this must have cleared your doubts on the trusting part, now let’s move to understand how you can collaborate with brands on Hobo.
How to collaborate with Brands on Hobo?
Let’s see in a 5 step manner the procedure for applying for paid influencer collaboration :-
- Become a member: To participate in any of the brand collaboration campaigns is to become a registered member on Hobo.Video platform. For this, you have to click on register at hobo’s site and fill in the required details. By this, you automatically become a VIP member on hobo. Moreover, to enjoy more benefits and higher margins you can switch to Diamond membership by performing some simple tasks.
- Selecting Brand: After becoming a member at hobo you can go to the brand collabs section, to review the list of all currently available brand campaigns, click on them and compare their margins and make a list of specific categories of brands you want to work with.
- Participation: Once clear with which campaign to go with. After that all, you need to do is to make videos. Post them on Hobo and your other social media platform. Newbie in this? Don’t worry we got you.
- Your video should elaborately explain about the brand, its objective, and its product description. You can either do this without the product or can use the product while making the video. You can use editing and transition in it too.
- Once done with the video upload it on Hobo.video. Once you upload it at Hobo.Video, you need to click on the Share, below the video copy the link. Now upload it on another platform and paste the link copied on your bio and post description. Make sure to provide complete info in the description.
- Make sure to tag the brand and @in.hobo.video, the brand’s handle and use hashtags for the brand product and #HoboVideo.
- After uploading the video on Hobo.Video and other social media platforms, update us by submitting your post link/URL of social media at this link.
- Most Importantly keep your details complete in your Profile under Edit as shown in the below screenshot. As incomplete profile will be rejected so don’t waste your hard work with a silly mistake.
For any further information you can reach out to us at [email protected].
Conclusion
In the end, Hobo’s unique and creative approach has made a huge impact in the world of a paid influencer collaboration. Its innovative business model has provided millions of talented micro and nano influencers a source of income and fame by showcasing their talents.
In short, if you are also an influencer and want to make some good bucks visit our website and get to know how it is done. You can also reach out to us on other platforms too:
