By Rabjot Kaur
Influencer Marketing is one of the best ways to boost your brand’s reach and credibility. Being on a social media platform, it is almost impossible that you scroll through without looking at a type of Influencer Marketing. Influencers these days are actively using their social media platforms like Instagram, YouTube, Facebook, Twitter, TikTok etc for uploading brand promoting content in their stories, posts, reels and IGTV videos. Influencer Marketing nowadays is becoming an emerging and effective method for brand promotion.
In this article we’ll be talking about some of the Top Influencer Marketing Campaigns of 2021, which will give you an idea about how to collaborate with micro and mega influencers to increase your brand growth.
Before diving into the Top Influencer Marketing Campaigns, first let us know what influencer marketing actually is !
What is Influencer Marketing ?
Influencer Marketing is a type of social media marketing that involves collaborations, endorsements and product mentions by social influencers.
These social influencers have already created a strong influence over their followers, because of which the followers trust the brands they advertise, all these influencers are experts within their niche and their recommendation for a brand or product becomes a stamp of assurance for their audiences. Influencer Marketing is gaining more importance these days as it successfully attracts the attention of a huge number of potential buyers of the brand or product. Influencer Marketing proves to be an organic form of promotion as these creative and talented influencers try to inculcate the promotional messages in their organic content.
So, now let’s move on to the Top Influencer Marketing Campaigns of 2021!
Top Influencer Marketing Campaigns of 2021 :
- H&M’s #loopit campaign :
So, H&M has been desiring from a long time to become a sustainable brand, the brand has taken a step towards this by launching their latest campaign #loopit, this has also marked the launch of their partnership with the Game of Thrones actor Masie Williams. She has been appointed as their “Global Sustainability Ambassador”.
H&M has created “H&M Loop Isle” on Animal Crossing. The brand is paying famous social media influencers and Twitch streamers for influencer marketing. They want the influencers to visit the island and tell their instagram followers about H&M’s sustainable fashion plans.
Through #loopit H&M wants to convey that the garments can be recycled and reused to create new garments, which will probably be the solution to the adverse effects on the environment happening because of the fast fashion trends. They want to create a “loop” where old clothes are turned into new clothes in a “sustainable”, circular economy.
Dunkin’ Donuts X Charli D’Amelio :
Dunkin’ launched a social media campaign where it promoted a limited-edition menu item inspired by the favourite coffee drink of Charli D’Amelio. Charli is the most popular person on the social video app TikTok with 84 million followers. The coffee is named “The Charli” and it consists of cold brew coffee with whole milk and caramel syrup, the coffee was announced by her on her social media channels.
Dunkin’ also introduced a Charli X Dunkin’ contest and where the instagram influencers were asked to post pictures of them recreating an “iconic Charli X Dunkin moment” with the #CharliXDunkinContest hashtag.
Dunkin’ also asked users to to make and share their videos made on the original song inspired by “The Charli” as a soundtrack.
BMW 2021 Advertisement Campaign – “The Power of Action” :
The BMW advertisement campaign titled “The Power of Action” is introducing a new range of all-electric cars. This range includes the first ever BMW ix and i4 models. The German car manufacturers have collaborated with the British band Coldplay for their new marketing campaign. Throughout the advertisement we can hear the music given by the band. “Higher Power” is the name of the song used in the advertisement and the song was released in the month of May 2021. The British rock band posted the advertisement video on their official instagram and mentioned in the caption that they felt proud to partner with BMW as they do everything in a sustainable way and the technology that BMWi uses for their electric cars can power our live performances almost entirely from renewable energy.
Morphe X Jacklyn Hill
In some cases, some of the influencer marketing collaborations become more than just a marketing campaign. So the talented makeup artist, entrepreneur and beauty influencer Jacklyn Hill was granted an opportunity by Morphe to create her own product using Morphe’s resources. She has been enjoying an extensive career as a social media influencer. The influencer collaborated with the brand and they launched the Morphe x Jacklyn Hill eyeshadow palette. The product and campaign got such a success that the palettes were sold out in just 45 minutes.
Morphe worked again with Jacklyn Hill on the second version of the product “ Jacklyn Hill Palette Vol II ” which was launched on February 13, 2020.
Huda Beauty ( Even Influencers need Influencers ! )
Huda Katan is herself a big name when it comes to makeup and social media influencer marketing. As of now she has a huge fan base of 48.8 million followers on her instagram handle. She is an influencer marketing success story. Sometimes, even Influencers need Influencers. The culture of influencer marketing is holding such an importance these days that even the macro influencers reach out to the micro influencers for their promotion and Huda is one such example. She has collaborated with many of the micro influencers. In 2017 one of such micro influencer shared a video on her instagram handle, featuring Huda Beauty Products and the hashtag #hudabeauty. The post was a huge hit and received over 6 million views whereas, the influencer just had 34,000 followers at that time. This is a perfect example that tells us that micro influencers can give your brand the reach you desire and they have a higher rate of engagement which will make sure that your brand catches the attention of your target audience.
By looking at these latest Influencer Marketing Campaigns, I am sure you have definitely got the idea about how important Influencer Marketing is for the big brands and even for the mega influencers themselves.
Hobo.video has also collaborated with a lot of brands and influencers, some of them are listed below :
If you want to increase your influencer reach, Hobo.Video is the perfect platform for you. Hobo.Video also lets you connect with trusted brands. You can collaborate with us and start earning from today! check out these different brand campaigns at Hobo.Video. here
If you were inspired by this article, do leave your feedback in the comments. Do check out more articles on influencers on our blog.
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