The Largest Community of Influencers in India
In today’s digital-first world, brands no longer win attention simply by running flashy advertisements. Consumers scroll past promotional content within seconds unless they see something that feels genuine. That is…
Every CMO I have spoken to in the last six months brings up the same worry. Their team uses AI in marketing somewhere, but nobody can say if it is…
Anyone who’s managed an Instagram inbox for more than a week knows how quickly it turns into a mess. Comments pile up, DMs bury each other, and mentions slip past…
Okay, let me start with something that annoys me. Every second founder I talk to thinks branding means the logo, the colour palette, maybe a nice font on the packaging.…
Every marketing predictions for 2027 report seems to say something different, yet a pattern is finally starting to show through the noise. When you line up the views of ad…
Goa’s next assembly election is still months away, but the real campaign has already started online. Political influencers in Goa are shaping how voters see their leaders. Long before a…
If you searched for something on Google this morning, there’s a good chance you didn’t spend twenty minutes opening one result after another. Maybe you typed a question, got an…
AI in marketing used to have a bit of an oddball status for a time. Everyone was keen to discuss it, but not many people knew how to handle it.…
If you have scrolled through Instagram or YouTube in the last year, you have already seen global influencer marketing at work, even if nobody pointed it out to you. A…
A procurement manager in Bengaluru recently rejected a SaaS vendor for a reason that had nothing to do with pricing or features. The vendor could not answer one question: how…