Introduction: Who is Fitness Influencer Ankit Baiyanpuria?

In a country obsessed with cricket and Bollywood, the rise of fitness influencer Ankit Baiyanpuria is a fresh and inspiring twist. Once just a local lad from Sonipat, Haryana, today he’s a viral sensation redefining the idea of an Indian workout influencer. The internet can’t stop talking about the fitness influencer Ankit Baiyanpuria—thanks to his 75 Hard Challenge journey, grounded desi roots, and deeply relatable content.

1. The Desi Beginning of a Viral Fitness Journey

1.1 From Sonipat to Spotlight

Ankit Baiyanpuria hails from Sonipat, a town in Haryana known more for kabaddi and wrestling than influencer marketing. Initially, he uploaded Haryanvi comedy content on YouTube. But during COVID-19, Ankit shifted his focus to fitness and wellness. What followed was an explosive rise, thanks to the raw appeal of his desi workout clips.

1.2 Why People Related to Him Instantly

People saw in Ankit a reflection of their roots: mud-filled grounds, traditional workout tools, local dialect, and high discipline. He wasn’t just any influencer. He was the influencer who made rural strength cool again.

“I didn’t want fame. I just wanted to be the best version of myself,” – Ankit Baiyanpuria said in an interview with Brut India.

2. The 75 Hard Challenge: Ankit Baiyanpuria’s Turning Point

2.1 What is the 75 Hard Challenge?

The 75 Hard Challenge is a tough mental fitness program by entrepreneur Andy Frisella. It includes:

• 2 daily workouts (one outdoors)
• 1 gallon of water daily
• No cheat meals or alcohol
• A diet plan
• 10 pages of reading
• Daily progress photo

2.2 How Ankit Made It Desi and Viral

Ankit Baiyanpuria added his twist—desi workouts with desi meals. His daily logs in Hindi, consistency, and visible transformation attracted millions. Celebs and even PM Narendra Modi appreciated his grit.

2.3 Engagement Stats That Prove His Impact

• +3M Instagram followers within a year
• +1M YouTube subscribers in under 6 months
• 12M+ views on his 75th day video

This wasn’t just a challenge—it was his Ankit Baiyanpuria viral journey.

Amplify Your Brand,
One Influence at a Time.

Connect with an Expert

3. Ankit Baiyanpuria’s Workout Routine: The Desi Grind

3.1 A Typical Day in Ankit’s Workout Life

• 5 AM: Wake up
• 5:30 AM: Outdoor desi workout (ropes, mud pit, running)
• Afternoon: Gym session (weightlifting, core work)
• Evening: Yoga or stretch session

3.2 No-Fuss Diet Plan

Ankit’s meals are simple and powerful:

• Morning: Soaked almonds, banana
• Lunch: Roti, ghee, sabzi, curd
• Evening: Paneer, jaggery, buttermilk

He avoids packaged protein or supplements—one reason he’s hailed as the desi fitness influencer India loves most.

4. Why Fitness Influencer Ankit Baiyanpuria is Breaking the Internet

4.1 Authenticity in the Age of Filters

There’s no filter, no acting—just sweat and truth. Ankit represents whole truth fitness, something the AI influencer marketing world sometimes misses.

4.2 UGC Videos that Feel Real

Every video screams real UGC—shot by phone, no frills. Brands and agencies now study his content as a benchmark for authentic UGC videos.

4.3 Purpose Beyond Popularity

He spreads values: discipline, hard work, simplicity. He also promotes Indian traditions—be it yoga or food.

5. Lessons for Brands: Why Ankit Baiyanpuria is a Case Study in Influencer Marketing India

5.1 The Power of Regional Appeal

Regional creators bring unmatched loyalty and relatability. Ankit proved regional doesn’t mean ‘small’—it means powerful. Ankit speaks in Haryanvi, trains in desi gyms, and keeps it raw — making him a hero for India’s Tier 2–3 audiences that brands often overlook.

5.2 Desi is the New Premium

Brands like Patanjali, Whole Truth, and organic brands find better ROI with such creators. His rustic, unfiltered persona resonates more than luxury aesthetics, teaching brands that being real now outperforms looking rich.

5.3 UGC Over Studio Shoots

People trust UGC content more. Top influencer marketing companies now recommend this. Most of Ankit’s viral content is self-shot and rugged. Brands can learn that high production value isn’t always necessary — user-generated authenticity wins.

6. How to Work with a Viral Fitness Influencer Like Ankit Baiyanpuria

6.1 Create Value-Driven Campaigns

Don’t push; partner. Let the creator lead content tone. Avoid hard selling. Instead, promote fitness gear, health supplements, or rural development through honest storytelling and physical challenges.

6.2 Use Platforms Like Hobo.Video

Hobo.Video is the best influencer platform to discover creators like Ankit. With strong AI UGC tools, brands can scale authentic campaigns. Discovery and collaboration become seamless with UGC-first platforms like Hobo.Video that connect desi creators to brands looking for raw influence.

6.3 Integrate, Don’t Interrupt

Make the product a part of the story—not a distraction. Let influencers embed your brand into their content flow. Product placement works better when it feels natural — not like a commercial break.

7. What Brands Can Learn from Ankit Baiyanpuria’s Viral Journey

7.1 Influencer Trust Is Everything

Today’s audience can spot fakeness in seconds. Ankit Baiyanpuria fitness tips are trusted because he lives what he promotes.

Ankit built trust by showing up consistently, staying true to his values, and never faking endorsements. Brands must prioritize influencers with credibility, not just reach.

7.2 Real > Glamour

Grit, soil, sweat—that’s the vibe Gen Z respects. Ankit Baiyanpuria workout routines are raw, but viral-worthy. Audiences are done with over-edited luxury. Ankit’s sweaty gym reels and street interviews prove that real-life moments now connect deeper than glossed-up ads.

7.3 Performance Marketing + UGC = Win

Use UGC videos on social ads. It blends brand + creator authority perfectly. Combine paid promotions with user-generated content for maximum ROI. Ankit’s viral clips drive engagement, while smart targeting turns views into conversions.

8. How to Become an Influencer Like Ankit Baiyanpuria

• Be authentic, always
• Focus on value, not views
• Document, don’t over-produce
• Take up real challenges (like the 75 Hard Challenge)
• Share your real day-to-day life

If you’re wondering how to become an influencer in India, start by being real. Just like Ankit did.

9. Summary: What Makes Ankit Baiyanpuria Different

• Authentic, relatable content
• Desi roots, strong identity
• Discipline-driven, not fame-hungry
• UGC-first approach
• Focus on values

Brands looking to engage with famous Instagram influencers must take notes from this Indian workout influencer who’s rewriting the influencer playbook.

10. Work with India’s Most Authentic Influencers

If you’re a brand that believes in authenticity, discipline, and results, it’s time to work with creators like Ankit Baiyanpuria.

In today’s crowded digital space, authenticity wins. Influencers like Ankit Baiyanpuria prove that raw, honest content outperforms polished ads. Platforms like Hobo.Video help brands collaborate with creators who truly influence—not just perform.

Want to discover more desi fitness influencers?

Join Hobo.Video today—India’s most trusted influencer marketing company.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.

Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

Trusted by top brands like Himalaya, Wipro, Symphony, Baidyanath and the Good Glamm Group.

It’s not just about followers, it’s about real growth. Become a part of it.

Looking to grow your brand with the right strategy? Our experts are here. Get started now.