The Largest Community of Influencers in India
A founder in Bengaluru runs her entire marketing function alone now. No agency retainer, no content team, no media buyer on speed dial. She built a one-person marketing team using…
AI in marketing used to have a bit of an oddball status for a time. Everyone was keen to discuss it, but not many people knew how to handle it.…
A procurement manager in Bengaluru recently rejected a SaaS vendor for a reason that had nothing to do with pricing or features. The vendor could not answer one question: how…
Glasses used to be a simple thing. You picked frames, got your lenses fitted, and walked out of the store. That story just changed. Google and Warby Parker are building…
I used to think AI in marketing was one of those things every brand talked about because it sounded impressive in presentations. You know the kind of thing I mean.…
Open any Indian social media feed today and you will likely spot a deepfake before you spot a disclaimer. AI-generated celebrity likenesses are no longer a Silicon Valley curiosity; they…
Every CEO reviewing budgets this year eventually lands on the same tricky line item, the marketing technology stack. It sounds impressive in a boardroom deck, yet very few leadership teams…
Every agency founder in India has asked the same question this year: ChatGPT vs Gemini vs Claude, which one actually earns a seat in the daily workflow? The answer changes…
A procurement manager in Bengaluru recently rejected a SaaS vendor for a reason that had nothing to do with pricing or features. The vendor could not answer one question: how…
Google no longer sends every reader to a website. Chatbots answer questions directly now. That is why a solid Generative Engine Optimization checklist matters more than ever, and why this…