The Largest Community of Influencers in India
Celebrity collaborations are no longer limited to glamorous endorsements in glossy magazines. Today, brands across India are looking for practical and authentic ways to work with celebrities like Munmun Dutta,…
1. Introduction: The New Face of Influence The influence of TV stars on campaigns has grown far beyond the television screen. In today’s digital-first world, Indian households no longer just…
Indian television has always been full of dramatic storylines, but sometimes, what happens outside the screen grabs even more attention. Over the past few years, fans have been buzzing about…
1. Introduction: Why Plus-Size Influencer Campaigns Matter In the last decade, plus-size influencer campaigns have reshaped the way fashion and lifestyle industries speak to audiences. For years, the market focused…
When you scroll through Instagram reels in India, it is hard to miss @dharambirharyana, a profile that has become synonymous with laughter, lifestyle, and a pinch of rural authenticity. The…
Artificial intelligence is shaping the way businesses grow, market, and interact with people. But many Indian brands fear becoming too robotic if they rely only on machines. The big question…
In 2025, the landscape of commerce is undergoing a significant transformation. Traditional business models are being challenged by a new paradigm: C2C marketing. This approach empowers consumers to sell directly…
In 2024, India’s B2C e-commerce market was valued at approximately $147.3 billion, with projections indicating a 18.7% annual growth rate through 2028 (Retail Asia). This rapid expansion is fueled by…
1. Introduction to Behind-the-Scenes Marketing Strategy In 2025, audiences are no longer satisfied with polished advertisements or heavily scripted campaigns. They crave authenticity, and this has given birth to the…
The journey from gaining followers to building a profitable business has become the heart of today’s creator economy. With millions of creators across India and worldwide competing for attention, the…