What is Growth Marketing for SaaS Brands
1. Introduction to Growth Marketing for SaaS Brands Growth marketing for SaaS brands is more than just advertising—it is a holistic approach that focuses on sustainable customer acquisition, retention, and…
Hafsa Samreen
What is Growth Marketing vs Traditional Marketing?
Growth Marketing vs Traditional Marketing is a question most businesses face today, especially in India’s fast-changing digital world. While traditional marketing still has a strong presence, growth marketing has become…
70% of Brands Set to Boost Influencer Budgets in 2025
1. Introduction: Why Brands Are Boosting Influencer Budgets In recent years, influencer marketing has grown from an experimental digital strategy to a central pillar of modern brand campaigns. As we…
What Is Quick Commerce? The 10-Minute Delivery Guide
In the fast-paced urban landscape of India, where time is of the essence, the demand for instant gratification has led to the rise of quick commerce. According toReuters, in 2024,…
Top Campaigns by Ajnaz Manzoor You Should Know
In the dynamic world of influencer marketing, Ajnaz Manzoor has carved a niche for himself with campaigns that resonate deeply with audiences. Influencer marketing in India is projected to reach…
5 Signs Your TikTok Influencer May Have Fake Followers
TikTok has become one of the biggest platforms for influencer marketing in India. Brands across sectors now collaborate with TikTok creators to connect with younger, digital-savvy audiences. However, with this…
Top TikTok Fake Follower Checker Tools in 2025
TikTok has become the beating heart of short-form content, with millions of creators shaping trends, culture, and even shopping choices. Yet, as brands invest heavily in TikTok influencer campaigns, one…
Cost Analysis: Collaborating with Mumbai Influencers
India’s influencer economy is booming, and Mumbai sits right at the heart of this digital revolution. Known as the country’s media capital, Mumbai is home to thousands of content creators…
Top Mumbai Influencers for Brand Campaigns in 2025
Mumbai has always been the heartbeat of India’s fashion, film, and culture. In 2025, the city continues to dominate as the hub for influencer marketing and digital brand campaigns. Brands…
How to Avoid Low-Quality Influencers When Searching
In today’s digital world, brands rely on influencers to drive sales, increase awareness, and build authentic connections with audiences. However, the rise of influencer marketing in India has also created…