Free Influencer Search Tools Tested on 500+ Campaigns
In the fast-paced world of influencer marketing, discovering the right influencer can make or break a campaign. Brands today demand tools that are not only effective but also free to…
Hafsa Samreen
What is ROI in Digital Marketing? Data & Case Studies
Digital marketing has become the backbone of business growth in India and worldwide. But a question often arises — what is ROI in digital marketing, and why does it matter…
AI in Digital Marketing: 2025 Adoption Rates & ROI Benchmarks
Artificial Intelligence (AI) has revolutionized the way brands approach digital marketing. In 2025, AI in digital marketing is no longer a futuristic concept but a fundamental tool shaping marketing strategies…
Current Marketing Trends in India: Insights from 1,000+ Brands
1. Introduction – Why Understanding Current Marketing Trends in India Matters in 2025 India’s marketing landscape is evolving faster than ever before. Consumer expectations are shifting, digital tools are advancing,…
Top 10 Current Digital Marketing Trends in 2025
1. Introduction – Why 2025 Is a Landmark Year for Digital Marketing in India If you’ve been watching the Indian digital space, you already know — the buzz is louder…
20 Influencer Marketing Examples That Boosted ROI
In India’s fast-changing digital economy, brands no longer rely only on TV ads or billboards. Instead, they are turning to influencer marketing to connect with audiences in a more authentic,…
Traditional vs Modern Marketing: A Case Study for Startups
1. Introduction – Why Startups Need to Understand Traditional vs Modern Marketing In today’s fast-paced business landscape, the choice between Traditional vs Modern Marketing isn’t just about budget—it’s about survival.…
A Brand’s Guide to Partnering with India’s Best Roasters
Roasting has evolved from being a niche internet trend to becoming a mainstream form of entertainment in India. Once limited to YouTube videos and small comedy clubs, roasters today are…
Best 10 Roasters in India: 2025 Edition
In today’s rapidly evolving entertainment landscape, roasting has carved a unique space in Indian pop culture. Whether on digital platforms, comedy stages, or television, roasters are the sharp-tongued artists who…
Indian Celebrities with Highest X Followers and Influence
1. Introduction – The Digital Era of Celebrity Influence in India India’s love affair with celebrities has moved beyond cinema halls and cricket stadiums into the vibrant world of social…