Paid Search Advertising: 2025 Guide for Startups
In today’s startup ecosystem, gaining visibility isn’t just about having a great product. It’s about being seen, clicked on, and remembered. That’s where Paid Search Advertising comes in. In 2025,…
Hafsa Samreen
Direct Mail Advertising for D2C: Does It Still Convert?
1. Introduction: A Traditional Medium in a Digital Era Direct Mail Advertising might seem like a nostalgic whisper from a time before the internet. Yet, for Direct-to-Consumer (D2C) brands today,…
10 Print Advertisement Examples That Made Headlines
Print advertisements have stood the test of time, evolving from traditional advertising formats into powerful tools for brand storytelling. While the digital world dominates conversations today, the power of well-executed…
40%+ Brand Spending on Influencer Campaigns: 2025 Report
1. Introduction: The Surge in Brand Spending on Influencer Campaigns In 2025, more than 40% of brands are increasing their spending on influencer campaigns—and the trend is only accelerating. Marketers…
What Is Print Advertising? A Simple Guide for Marketers
1. Introduction: Understanding the Power of Print in a Digital Age In an era dominated by screens, pixels, and algorithmic trends, one might wonder, “What is print advertising”? While digital…
Instagram vs TikTok: Engagement & CPA Benchmarks, 2025 Data
In 2025, the debate around Instagram vs TikTok benchmarks has become more intense than ever. Marketers are constantly seeking clear answers: Which platform performs better? Who brings in more engagement?…
Most Effective Content Formats in Influencer Campaigns (2025)
In 2025, influencer marketing has become more than just a trend—it’s a strategic necessity. As audiences grow smarter and attention spans shrink, the most effective content formats are driving better…
Survey of 300 Marketers: Best Influencer Types for Lead Gen
1. Introduction: Understanding the Shift in Lead Gen with Influencers In 2025, the way brands generate leads has undergone a radical transformation. The days of cold emails and clickbait ads…
Data Reveals: 87% of Brands Prefer Micro-Influencers in 2025
1. Introduction: The Surprising Shift in Influencer Marketing in 2025 In 2025, the influencer marketing landscape in India and across the globe will have taken a decisive turn. A new…
Key Metrics Brands Use in Influencer Campaigns
Influencer marketing in India is no longer an optional strategy; it’s now an essential tool in a brand’s digital growth toolkit. But as brands invest more in creators and user-generated…