What Is the Eisenberg Conversion Trinity? A Guide to Improving Conversion Rates and Customer Experience
It is not enough just to get users to visit a site, however, as an even tougher task awaits once they arrive at the page – what will they do…
Neeti Katyal
What Is the Fogg Behaviour Model ? A Practical Guide to Using It in Marketing & Product Growth
Let me begin with one of those nagging questions many marketers ask themselves. Why do consumers put products into their shopping carts and then abandon them? Well, the answer always…
Content Quality vs Quantity: The Piece We Wrote in 20 minutes Outperformed the One That Took a Week
We publish a lot. So the debate around content quality vs quantity is not theory for us. It is Monday morning. Last quarter, we ran an accidental experiment. One article…
How a Skincare Brand Tripled Website Traffic With 12 Nano Creators
If you’ve ever wondered whether skincare influencer marketing can actually make a difference to a brand’s growth, this story gives you a pretty interesting answer. A homegrown D2C skincare brand…
What Samsung’s Unrivaled Partnership Teaches Us About Brand Sponsorships in 2026
When discussing brand sponsorships, one immediately tends to imagine a logo printed on a jersey or a huge banner displayed at a stadium. This is still true but far from…
How to Track Social Media in GA4: Complete Guide to Measuring Traffic, Engagement and Conversions
I still remember the first time a client asked me, “Bhai, we’re getting so many likes on Instagram, but why isn’t it showing in our website traffic?” That one question…
20 Most Liked Instagram Posts of All Time: See the Top Instagram Posts
Okay so I’ve had this conversation about a hundred times now with clients — “what actually gets likes on Instagram?” And every time, I end up pulling up the same…
Total Gaming Live Subscriber Count: YouTube Subscribers, Views and Channel Statistics
Search “Total Gaming live subscriber count” on Google, and you will realize how many people out there have the same question about the current Total Gaming live subscriber count. Ajay,…
Rebranding 101: when and how to do it right
Rebranding is one of those decisions founders either overthink for years or rush into after one bad quarter. Neither approach works well. Change your identity for the wrong reasons and…
How to build a winning Instagram strategy from scratch
A friend of mine runs a small jewellery business out of her flat in Pune. Two years back she called me, genuinely upset, because her Instagram page had 400 followers…