Why Talk Show Hosts Shape Public Opinion
Introduction: From prime‑time debates to late‑night entertainment, the way we think, feel and act is deeply influenced by media personalities. That’s why talk show hosts shape public opinion. In India…
Rohit Thapa
How Netflix Uses Influencers to Market Originals in India
Introduction When Netflix first entered India in 2016, it wasn’t just competing with TV—it was competing with culture. From cricket to Bollywood, every second of audience attention was already spoken…
Best Times to Post on TikTok in 2025 for Maximum Reach
Introduction: In the fast-evolving world of short-form video, timing is everything. Whether you’re a creator trying to go viral or a brand aiming for conversions, finding the best times to…
How D2C Brands Use Social Media for Product Launches
Introduction: The Social-First Revolution of D2C Product Launches In today’s digital economy,Direct-to-Consumer (D2C) brandsaren’t just changing how we shop — they’re rewriting how products are born. The days of relying…
How Kayali Took Over the Fragrance Market and What’s Next
From a Dream to a Global Sensation — The Rise of Kayali The Beginning of a Fragrance Dream When we talk about modern perfume revolutions, How Kayali Took Over the…
Jackie Aina and Denis Asamoah on Passion and Partnerships in Fragrance
The Scent of Vision: Where Passion Meets Partnership It begins in a softly lit studio, where glass bottles glimmer like captured starlight. Notes of vanilla, caramel, and cocoa butter swirl…
Case Study: How a Mobile App Scaled to 1M+ Users in 30 Days
The Beginning of a Homegrown Revolution In early 2021, as conversations around data privacy and “vocal for local” echoed across India, something unexpected happened. Amid a sea of global social…
17 Brilliant Clothing Advertisement Ideas for Your Brand
Introduction: Fashion has never been just about fabric—it’s emotion stitched into design, and storytelling woven through every thread. In a world where social media ads and digital storytelling dominate attention,…
How Brands Use Reels & Shorts for Clothing Campaigns
The Rise of a 15-Second Revolution It started with a mirror and a smartphone.A 22-year-old college creator from Pune — Aarushi — filmed herself styling one kurti in three ways…
10 Fashion Campaigns That Perfectly Used Creator Content
Introduction: The Era Where Creators Became Fashion’s Greatest Storytellers The last decade didn’t just redefine fashion — it redefined who tells its story.Once upon a time, glossy billboards and celebrity…