Top 25 Macro Influencers Worldwide in 2025
Introducion In 2025, the digital spotlight burns brighter than ever — and it’s aimed squarely at the Top 25 Macro Influencers Worldwide in 2025. From Instagram reels to YouTube shorts,…
Rohit Thapa
How Hobo.Video Helps Brands Scale With 2M+ Creators
Introduction: The New Power Equation in Marketing In today’s fast-moving digital world, one truth has become unshakable — brands don’t grow through ads alone anymore. They grow through stories, experiences,…
The Rise of Regional Influencers for Pan-India Campaigns
Introduction It began with a story from a small town in Tamil Nadu.A 22-year-old college student named Priya Menon uploaded a short, relatable skincare reel in Tamil on Instagram. The…
How Nykaa Drove Engagement with Influencer-Led TikTok Campaigns
Introduction It began with a simple challenge — #GlowLikeNykaa.In just a few days, it wasn’t just trending on TikTok India; it was dominating screens across Southeast Asia. From makeup tutorials…
Case Study: Flipkart’s Influencer Strategy for Big Billion Days
Introduction – The Making of a Festive Phenomenon Every October, India gears up for one of the biggest online shopping carnivals — Flipkart’s Big Billion Days. What started as a…
How Coca-Cola Leveraged UGC for a Nationwide Campaign
Introduction: When a Bottle Became a Storytelling Canvas Some marketing campaigns fade quietly into history. Others reshape how people connect with brands. Coca-Cola’s UGC-led storytelling belongs to the latter. For…
Allowlisting vs. Whitelisting: What Every Marketer Should Know
Introduction: In today’s fast-changing digital landscape, allowlisting vs. whitelisting is one debate every marketer must understand deeply. Whether you’re running Meta Ads, managing influencer collaborations, or scaling UGC content with…
Why Influencer Campaigns Benefit From Allowlisting
The New Era of Influencer Marketing: From Organic Reach to Strategic Allowlisting In the fast-evolving world of influencer marketing, one truth has become clear — organic reach alone is no…
How to Market Lingerie Shapewear & Sleepwear Online
Introduction: The New Intimacy Economy The lingerie, shapewear, and sleepwear industry has transformed from hush-hush aisles to high-engagement Instagram stories. Today, conversations around body confidence, inclusivity, and comfort drive purchase…
10 Creative Campaign Ideas for Lingerie and Shapewear Brands
Introduction The lingerie and shapewear industry has evolved from being a hush-hush corner of fashion to a global empowerment movement. With rising body positivity, UGC campaigns, and influencer collaborations, the…