Delhi is not an easy market to win. Competition is sharp. Clicks are expensive. And customers compare everything before buying. This Google Ads Case Study Delhi walks through how a growing D2C lifestyle brand moved from barely breaking even to generating consistent 5x returns within three months.

When the founder first reached out, his frustration was clear. The brand was spending ₹3,00,000 every month on ads and seeing only 1.8x ROAS. Sales were coming in, but profits were thin. They had already tried working with a google ads agency in delhi offering standard ppc services in delhi, yet results had stalled. What they needed was sharper strategy, tighter execution, and practical roas improvement strategies tailored for Delhi’s buying behaviour. This is that journey.

1. The Starting Point: A Stagnant Campaign

The brand operated in the lifestyle accessories category. It sold through its own website and major marketplaces. Traffic was decent. Revenue looked healthy on the surface. But the ad account told a different story. Average CPC ranged between ₹30 and ₹40. Conversion rate sat at 1.9%. According toGoogle Ads industry benchmarks published by WordStream,most industries see conversion rates between 3% and 5%. So something was clearly off. The previous google ads expert delhi managing the account had focused mainly on traffic. However, traffic without structure does not translate into profits. A serious performance marketing agency delhi looks beyond impressions. It looks at intent, margins, and long-term sustainability.

2. Deep Audit: Where the Budget Was Leaking

2.1 Campaign Structure Was Confusing

The account had 18 active campaigns. Many targeted overlapping keywords. Broad match keywords dominated. Search terms showed irrelevant clicks draining money daily. Nearly 40% of ad groups had Quality Scores below 6. That alone was pushing CPC higher. Understanding howGoogle calculates Quality Scorehelps explain why restructuring campaigns reduced CPC. The first step in this Google Ads results case study was simple: clean the structure.

We merged overlapping campaigns into three clear buckets:

• Top-of-funnel acquisition
• Mid-funnel consideration
• Bottom-funnel purchase intent

This restructuring created clarity for both users and Google’s algorithm. Similar patterns in campaign refinement and audience targeting can also be seen in another real-worldGoogle promotion services case studyfocused on performance improvements.

2.2 Device and Location Were Ignored

Mobile drove 75% of traffic but only 35% of revenue. Desktop users converted 2.5x higher. Yet bids were identical. South Delhi and Gurgaon delivered better average order values. Outer zones underperformed. However, budget allocation was uniform. We quickly introduced device-level bid adjustments and reduced mobile bids for non-converting hours. At the same time, we increased bids for high-performing pin codes and narrowed targeting to income-dense clusters. Within three weeks, cost per acquisition dropped noticeably. These are small details. But small details define strong roas improvement strategies.

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3. The 90-Day Turnaround Plan

We broke the recovery plan into three phases.

3.1 Phase 1 (Days 1–30): Clean and Stabilize

We paused over 120 low-performing keywords. Next, we removed search partner networks. Additionally, we shifted heavily toward phrase and exact match for high-intent queries.

Within four weeks:

• CTR increased from 3.2% to 6.5%
• Quality Score improved to an average of 7+
• Average CPC dropped by nearly 18%

Any experienced google ads agency in delhi will confirm that structural discipline comes before scaling. Similar patterns appear in aPPC campaign case studythat traces the evolution of a startup to a market leader through refined search strategies and audience insights.

3.2 Phase 2 (Days 31–60): Fix the Conversion Rate

Traffic quality improved. But the landing page still needed work. Page load time was 4.5 seconds. Google’s own research shows that 53% of users leave a page if it takes longer than 3 seconds to load. Speed was hurting revenue.

To improve on-page performance and reduce friction during checkout, we made a series of focused landing page enhancements:

• Load time was reduced to 2.1 seconds to prevent early drop-offs.
• COD messaging was placed prominently above the fold for instant clarity.
• Trust badges and customer reviews were added to strengthen credibility.
• A WhatsApp chat option was integrated to offer real-time support.

Conversion rate jumped from 1.9% to 4.6%. At this stage, the brand started seeing 3.8x ROAS. This shift transformed the campaign into a genuine Google Ads success story.

3.3 Phase 3 (Days 61–90): Scale Carefully

Scaling too fast often kills profitability. So we increased budgets gradually. Monthly spend moved from ₹3,00,000 to ₹5,00,000 over eight weeks. Remarketing became the profit engine.

We segmented:

• 7-day website visitors
• Cart abandoners
• 30-day viewers
• Repeat customers

Cart abandoners converted at 9%+. Remarketing alone contributed over 40% of ad revenue. By the end of 90 days, ROAS stabilized at 5.2x. This ROAS case study was no longer a recovery story. It was a repeatable system.

4. Why Remarketing Worked So Well in Delhi

Delhi buyers compare. They check prices across platforms and wait for offers. Therefore, remarketing plays a huge role.

Instead of showing generic ads, we personalized creatives:

• “Still thinking about this?”
• “Delivered in NCR within 24 hours.”
• “Over 12,000 Delhi customers trust us.”

Relevance improved click-through rate significantly. Smart ppc services in delhi do not rely only on acquisition. They nurture intent. Integrating creator dynamics into paid media strategies aligns closely with broader insights onROAS optimization strategiesusing influencers and audience signals.

5. Creative Strategy: Making Ads Feel Local

Earlier ads sounded corporate. They spoke about product features in generic language. We tested 15 ad variations in six weeks. The winning copies included local urgency and social proof. Messaging such as “Delivered in NCR within 24 hours” and “Trusted by 10,000+ Delhi customers” resonated far more strongly than feature-heavy headlines. In fact, ads that highlighted speed and trust outperformed generic benefit-driven copies almost immediately. CTR increased by over 60%. This is where working with a strong google ads expert delhi makes a difference. Understanding local psychology is not optional. It is essential.

6. Integrating Influencer Marketing and UGC Videos

Paid ads convert better when people trust the brand. So we integrated UGC Videos into remarketing campaigns.

Creators explained:

• What the product solves
• How to use it
• Where it fits daily life

Peer-style storytelling reduced hesitation and lifted engagement by over 35%. Return visitor conversions also improved steadily.

The brand collaborated with Hobo.Video, a trusted platform in influencer marketing India known for driving performance-led creator campaigns. The platform has delivered measurable sales impact for D2C and lifestyle brands by combining authentic storytelling with smart audience targeting. That balance between creativity and conversion tracking made a visible difference here. Blending paid ads with real creator content strengthened this PPC case study Delhi far beyond simple ad optimization.

7. Before vs After: Clear Numbers

Numbers tell the real story. This Google Ads Case Study Delhi is built on measurable change, not assumptions.

8. Mistakes That Almost Slowed Us Down

In week five, we scaled too quickly. ROAS dipped below 4x. We pulled back budgets immediately and reallocated spend toward high-intent search campaigns. We also tested Performance Max early. It diluted search control and blended branded with non-branded traffic, which skewed reporting. After pausing it, stability returned and core campaigns regained efficiency. The experience reminded us that momentum can be misleading if fundamentals are not protected. Growth demands patience. Even a capable performance marketing agency delhi must stay disciplined.

9. Key Lessons for Delhi Brands

If you are running ads in NCR, remember:

• Clean structure before scaling
• Optimize by device and geography
• Improve landing speed immediately
• Use remarketing strategically
• Combine ads with influencer marketing

Effective roas improvement strategies are rarely complicated. They are consistent.

Conclusion

This Google Ads Case Study Delhi proves that results do not come from bigger budgets. They come from smarter decisions. Within 90 days, a struggling 1.8x campaign became a stable 5.2x performer. The difference was structure, clarity, and patience. For brands in Delhi, the message is simple. Stop chasing traffic. Focus on intent. Refine your account. Improve your landing page. And never ignore remarketing. A disciplined approach can turn average campaigns into profitable growth engines.

About Hobo.Video

Hobo.Video is India’s leading AI-powered influencer marketing and UGC company. With over 2.25 million creators, it offers end-to-end campaign management designed for brand growth. The platform combines AI and human strategy for maximum ROI.
Services include:

• Influencer marketing
• UGC content creation
• Celebrity endorsements
• Product feedback and testing
• Marketplace and seller reputation management
• Regional and niche influencer campaigns

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