The Largest Community of Influencers in India
Introduction: When Hunger Found Its Voice In 2019, Swiggy turned a simple idea into a digital juggernaut. Their now-iconic campaign, Swiggy’s #VoiceOfHunger, broke the internet and redefined UGC in India.…
1. Introduction: The Indian App That Gets It Right In a country buzzing with digital activity, Swiggy’s app notification system has quietly emerged as one of the smartest tools in…
Introduction: Why Facebook Ads Still Matter in 2025 Digital marketers in India are doubling down on Facebook, even in 2025. Despite growing competition from Instagram, YouTube Shorts, and influencer campaigns,…
1. Introduction: Why Swiggy’s Marketing Strategy Matters for D2C Brands In India’s buzzing food-tech space, Swiggy’s marketing strategy stands out as a powerful case study for D2C founders. From their…
1. Introduction: The Evolution of Luxury Marketing in India Luxury marketing has never been more dynamic than it is in 2025. In India, this niche segment has matured into an…
1. Introduction: Understanding the Buzz Around Ambush Marketing In the ever-competitive landscape of branding and marketing, companies constantly look for new ways to capture attention. One such unconventional tactic is…
1. Introduction: Ecommerce Apps are the Lifeline of Indian SMBs in 2025 If you’re a small business owner in India, chances are you’re already relying on ecommerce apps to survive…
Introduction In the fast-moving, ultra-competitive fashion industry, staying ahead of the curve is no longer optional. It’s a necessity. For every clothing brand founder, building a sustainable and profitable label…
B2B marketing is evolving rapidly, and one trend stands out in 2025: the power of storytelling for B2B brands. It’s no longer just about features or cost-saving benefits. It’s about…
Introduction In today’s rapidly evolving digital ecosystem, small and medium enterprises (SMEs) and startups are on a relentless quest to streamline operations, improve customer experiences, and cut costs. This is…