What is difference between Branding and Marketing?
In India’s chaotic and crowded marketplace, everyone’s trying to be seen, heard, and remembered. But here’s the thing—most folks mix up two of the biggest players in that game: Branding…
A Guide For Brands
Leveraging TikTok Influencers for Full-Funnel Marketing Success
Let us be real, traditional marketing is like a toast now. Just showing up is not enough anymore. In today’s fast digital space, where people scroll past a hundred posts…
What’s the Next Influencer Marketing Trend to Follow?
In today’s fast-moving digital world, influencer marketing in India isn’t just growing, it’s booming. What once was a fun hobby for people with good phone cameras has now become a…
Local SEO for Small Businesses to Improve Online Visibility
Let’s be blunt, if your small business isn’t showing up in local search, you’re basically invisible. In India’s buzzing, bustling, gloriously chaotic economy, small businesses are more than just shops,…
Top 10 YouTube Marketing Agencies in India in 2025
Welcome to 2025, a year where digital footprints define brand reputation, and YouTube continues to reign as the undisputed king of video platforms. Think about it: when was the last…
Why Short-Form Video Are Essential for Brand Growth in 2025
In 2025, short-form video isn’t just trendy—it’s survival gear for brands gasping to stay in the game. In India, where the phone is practically an extra limb fromGen Z rebelsscrolling…
How to Use YouTube in Marketing for Maximum Impact
In the buzzing mess of digital platforms vying for attention, YouTube isn’t just holding its ground—it’s taking over. Especially for Indian marketers, it’s less of a “nice to have” and…
How to Use Podcast Sponsorships in Influencer Marketing
Podcast sponsorships in influencer marketing are getting super popular for Indian brands right now. These days, people trust real voices way more than random boring ads. That’s why podcast influencer…
How Brands Leverage TikTok and Instagram Reels For Marketing
In this hyper-connected, dopamine-charged world, TikTok Reels and Instagram Reels are no sideshow, they’re practically the main event for brands wanting to get under people’s skin. These snack-sized video shots…
The Impact of Video Quality on Consumer Trust in Brands
In today’s high-speed digital world, video isn’t just another tool in a brand’s marketing kit , it’s the beating heart of how stories are told and trust is built. With…