The Largest Community of Influencers in India
1. Introduction: Understanding TG in Indian D2C India is witnessing a massive Direct-to-Consumer (D2C) boom. As homegrown brands disrupt traditional retail, the real differentiator lies in decoding the TG in…
1. Introduction: Cracking the Confusion – TG vs Buyer Persona In Indian marketing conversations, the terms TG vs buyer persona often create confusion. Are they the same thing? Should marketers…
1. Introduction: Decoding TG in Marketing for the Indian Landscape If you’ve ever wondered why some marketing campaigns click instantly while others fizzle out, the answer often lies in understanding…
Introduction: Why UGC Still Fails for Many Brands In the world of digital marketing, user-generated content (UGC) remains one of the most powerful tools. Yet, despite its popularity, many brands…
Introduction In today’s hyper-competitive digital marketplace, brands are under intense pressure to grow visibility while justifying every rupee spent. That’s where Hobo.Video blends brand building with ROI, setting a new…
1. Introduction: What Today’s Creators Really Want From Brands In the buzzing world of digital marketing, one question dominates boardrooms: why creators choose brands? With 2025 underway, influencer marketing has…
Introduction: The Rise of a Critical Marketing Perspective Marketing isn’t just about selling anymore. It’s about questioning how, why, and for whom brands market. This mindset shift introduces us to…
1. Introduction: Why Understanding Creators Matters in 2025 In today’s rapidly changing digital world, collaboration is no longer a luxury—it’s a necessity. When we surveyed 800 creators, what we uncovered…
1. Introduction: Why Industries Are Betting Big on Influencer Marketing Influencer marketing is no longer a buzzword—it’s a proven growth tool. Across India and globally, various sectors are seeing game-changing…
Introduction: The Big Question Brands Keep Asking “Do influencers really drive sales?” It’s the million-rupee question echoing in every boardroom, marketing team WhatsApp group, and founder’s inner monologue. In the…