The Largest Community of Influencers in India
Introduction: The Red Revolution of Indian Marketing Zomato, once a simple restaurant discovery platform, has transformed into a red-hot giant in India’s digital marketing universe. Known for its bold content,…
1. Introduction: Why Storytelling Is the Soul of B2B Case Studies Storytelling isn’t just a tool for entertainment anymore. In today’s B2B world, storytelling has evolved into a strategic weapon.…
Introduction Zomato’s Word of Mouth Playbook isn’t just marketing, it’s a masterclass in cultural relevance, community power, and quirky authenticity. For Indian startup founders, it offers more than inspiration. It’s…
Introduction Why LinkedIn Influencers Matter in Today’s Marketing Landscape LinkedIn has evolved beyond a professional networking platform. It is now a thriving ecosystem for LinkedIn influencer marketing, especially for B2B…
Introduction: When Hunger Found Its Voice In 2019, Swiggy turned a simple idea into a digital juggernaut. Their now-iconic campaign, Swiggy’s #VoiceOfHunger, broke the internet and redefined UGC in India.…
1. Introduction: The Indian App That Gets It Right In a country buzzing with digital activity, Swiggy’s app notification system has quietly emerged as one of the smartest tools in…
Introduction: Why Facebook Ads Still Matter in 2025 Digital marketers in India are doubling down on Facebook, even in 2025. Despite growing competition from Instagram, YouTube Shorts, and influencer campaigns,…
1. Introduction: Why Swiggy’s Marketing Strategy Matters for D2C Brands In India’s buzzing food-tech space, Swiggy’s marketing strategy stands out as a powerful case study for D2C founders. From their…
1. Introduction: The Evolution of Luxury Marketing in India Luxury marketing has never been more dynamic than it is in 2025. In India, this niche segment has matured into an…
1. Introduction: What Are Smart Ambush Campaigns? Smart Ambush Campaigns are creative, cost-effective marketing tactics where a brand cleverly associates itself with a high-visibility event without official sponsorship. Unlike traditional…